Dixons Carphone Plc: Impact of Managing Cultural Diversity Research

This research project investigates the impact of managing cultural diversity on the performance of Dixons Carphone plc. The report outlines the aims and objectives, focusing on understanding equality and diversity in the workplace. Key findings from the research highlight the importance of maintaining equality and diversity to attract and retain quality employees, create positive working relationships, improve productivity, and enhance brand image. Communication with stakeholders, including employees, directors, and managers, was conducted via online channels. The report concludes with recommendations for Dixons Carphone plc, such as providing regular training to managers and adopting fair workplace practices to ensure better management of cultural diversity. The study emphasizes that effective communication and training are crucial for fostering a diverse and inclusive workplace.

Research Project

 Introduction
 Aims and objective
 Research Findings
 Meeting of objectives
 Communication with Stakeholders
 Recommendations
 Conclusion
Table of content

Research Title
Impact of managing cultural diversity on the performance of a
company. A Research project on Dixons Carphone plc
The current presentation consists of aim and objective of the
research along with an explanation about its findings and
stakeholders. At last, recommendation and conclusion are
also included in this presentation .
Introduction

Aim of the research
“To investigate about the concept of equality and diversity along
with evaluating the impact of cultural diversity on company’s
performance. A case study on Dixons Carphone plc situated at 1
portal way Acton London w3 6rs United Kingdom.
Research Objectives
 To understand about the conception of equality and diversity at
workplace along with its need and importance.
 To evaluate about the impact lead by managing cultural diversity
on the performance of Dixons Carphone plc.
Aims and objective

 Theme 1: Topic of equality and diversity
Research Outcomes
Q1) Is any kind of viable understanding and awareness
is hold by you on the topic of equality and diversity?
Frequency
a) Yes 26
b) No 1
c) Neutral 3

 Theme 2: Maintaining equality and diversity at place of
work is needed and important of a business firm
Research Outcomes
Q2) As per your perceptive, why maintaining equality
and diversity at place of work is needed and important
of a business firm?
Frequency
a) Attract and retain the quality employees 7
b) Create positive working relationship 8
c) Improve productivity 9
d) Enhance Brand image 6

All the set objectives are properly made through current investigation
as an analysis about the conception of equality and diversity at
workplace along with its need and importance is provided which
consists of Attract and retain the quality employees, Create positive
working relationship, Improve productivity and Enhance Brand
image. Further, the second objective is also meet as it has been
evaluated that about the positive impact lead by managing cultural
diversity on the performance of a company.
Meeting of objectives

Use of online modes of communication is made to transfer and collect
information for current study that comprise of use of social media and
e-mails. The stakeholder to whom communication is made comprises
of employees, directors, manager and their associated parties of Dixons
Carphone plc who are responsible and associated with management
and creation of cultural diversity and equality at its workplace. Further,
indented audience for current study includes scholars and investigator
who have interest in topic of equality and diversity.
Communication with stakeholders and
intended audience

Following recommendation can be made for Dixons Carphone plc
to ensure better management and creation of cultural diversity at its
workplace
Providing regular training to managers is recommended for Dixons
Carphone plc
Adoption of fair workplace practise and Inclusive Workplace
Model is recommended for Dixons Carphone plc
Recommendations

On the basis of current investigation a conclusion can be drawn
that maintaining equality and diversity at place of work is
needed and important of a business firm as it Attract and retain
the quality employee. Most suitable and viable strategies to
ensure better management and creation of cultural diversity at
its workplace consist of leading effective communication and
providing regular training for managers
Conclusion

Thank you !!!!