D&M Fashion: Brand Brief, Market Analysis, and Competitive Advantages

This project presents a comprehensive brand brief for D&M Fashion, a textile business planning to operate in the UK. It outlines the brand's overview, vision, and mission, focusing on consumer needs and market trends. The brief includes a detailed business idea, brand audit, and inventory, emphasizing core values and objectives. It further analyzes the target audience, key competitors, and competitive advantages, such as innovative clothing designs and reasonable pricing. The project also details the organizational structure, including team empowerment and the roles of fashion designers and operations managers. The conclusion highlights the importance of marketing surveys and operational techniques in meeting consumer needs and preferences. References are provided to support the analysis.

BRAND BRIEF

INTRODUCTION
Developing a business in market which requires appropriate branding and
management of operations. Ascertainment of required funds and relevant
resources which is needed to be discussed and designed by the professionals.
Designing a brand brief will be appropriate and helpful as per managing the
operations of firm. In the present presentation there will be demonstration of
adequate brands and operational requirements of the firm in due period.

BRAND DETAILS
 Brand Name: D&M Fashion
 Brand Logo:

OVERVIEW
D&M Fashion is planning to operate the business in UK with concerning textile
business. To develop the brand in brand in market which required to have fruitful
survey and observation over consumers needs. There are various trendy clothes
and accessories which have been planned to promote by professionals in market.
Scholars have planned to make adequate survey over the market which in turn will
be useful and appropriate in terms of managing the operations.

VISION
 Developing the products such as clothes and accessories which will meet the
consumers desired level.
 Prices implicated over articles will be based on considering consumer
satisfaction.
 Developing the business throughout UK and achieving the adequate success
in the market.

MISSION
 It have been determined and aimed by the professionals that they will analyse
the consumer required through assessing their needs, preferences and latest
trend in the business.
 Employing the talented and best skilled employees in designing the cloths
which brings the innovative style and fashion trend in market.
 Developing brand across national boundaries and which will be profitable and
generating large numbers of consumers.

BUSINESS IDEA
 D&M Fashion has aimed at designing the accessories and clothes which will
be innovative and initiate a new business trend.
 It has been analysed here that consumers are very price conscious and they
needed to have good quality products as well as at best quality.
 Appointment of qualified and talents employees who would assess the
consumer requirements and make efforts in developing appropriate designs in
products.

Brand Audit
• There has been requirement of managing the financial, operational as well as
managerial aspect D&M.
• The company required to be focused on marketing plans and resulting
performance of the business to attain the targets at the right time.
• There have been strategic direction and management of operations with
appropriate practices.

Brand Inventory
• To promote the product there must be use of proper branding as well as
marketing of the products.
• There must be use of appropriate brand elements and support to the marketing
campaign such as social media marketing etc.

CORE VALUES AND OBJECTIVES
 The aim of D&M Fashion is that they will develop consumer desired products
which will be based on meeting their requirements in the right time.
 There will be use of best quality material which will be helpful in bringing the
appropriate satisfaction to employees.
 Assessing the needs of consumers will be appropriate and required needs
which in turn will be helpful in building the satisfactory operations.

MARKET CAMPAIGN
 Target Audience: D&M professionals have planned to develop and design the
products for all categories of people such as men,. Women and kids wear. On
the other side there will be sale of accessories for all. Therefore, in relation
with fetching the adequate requirements and meeting the needs which will be
required to have suitable market assessment in order to design products.
 Key competitors: there have been various rivalries stated in market such as
ASDA, Aldi, Marks and Spencer, Zara etc. are the market giants which will be
challenging for business in developing the unique identity among consumers.

COMPETITIVE ADVANTAGES
 The uniqueness in clothing which are prepared as per considering the
innovative styles and colour textures that will be attractive to consumers.
However, in relation with developing the brand identity in the market the
regular innovations will be helpful.
 Pricing strategy of business is that they will use good quality material at a
reasonable costs. Moreover, in relation with ascertaining the use and
requirements of operations there is needed to have appropriate development of
operations.