LCBS5064 - Improving DMU Communication with Students: Project

This Executive Company Project (ECP) aims to develop an internal communication plan for De Montfort University (DMU) to enhance engagement between staff, students, and institutional norms. It identifies the need for a clear and effective communication system to improve the university's profile and student reputation. The project employs a positivism research philosophy and a deductive approach, using descriptive design to analyze real-time applications of a strategic communication plan. Data collection methods are qualitative, focusing on gathering insights from stakeholders. The findings reveal DMU's strengths in education and technology integration, with the proposed communication plan designed to improve teaching, learning, and job role clarity. A survey of 50 respondents provides feedback on the effectiveness of current communication practices. The ultimate goal is to create an open communication environment where all stakeholders can interact effectively. Desklib provides access to similar solved assignments and resources for students.