DMUIC E-Commerce Strategy: Report and Recommendations

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E Commerce First Assignment
INTRODUCTION
This report is going to discuss particularly about DUMIC University, whose SWOT analysis is
done as a counselor working in the university which will be discussed further, talking about a
particular E-commerce website it would be discussed and analyzed accordingly and objectives
would be made which lead to its success, at the end some suggestions would be discussed which
could be made in order to make website interactive.

Table of Contents
INTRODUCTION........................................................................................................................................1
SWOT ANALYSIS......................................................................................................................................2
SUMMARY..................................................................................................................................................5
RECOMMENDATIONS.............................................................................................................................5
PART 2..........................................................................................................................................................6
1. Threats of new entry..........................................................................................................................7
2. Supplier Power...................................................................................................................................7
3. Buyer power.......................................................................................................................................8
4. Threats of substitutes.........................................................................................................................8
5. Competitive rivalry............................................................................................................................8
PART 3........................................................................................................................................................10
REFERENCES...........................................................................................................................................12
Part 1
SWOT ANALYSIS
S
Strength
W
weakness
O
opportunities
T
Threats
1. DMUIC provides
integrated programs
for non-UK students.
2. It not only provides
undergraduate courses
1. There are no UK
students in the
college; college
completely recruits
students from other
countries making it
unaffordable to
1. It provides a great
opportunity to
extend market to
other countries,
by providing
distant learning
programs.
1. It might be possible
that recruiting
students completely
from other countries
decreases number of
students on the
campus and might

but also it provides
postgraduate courses
which help students in
the overall
development
3. By offering courses to
international students,
it increases the number
of international
students who choose
to come to study at
UK College.
4. It recruits students
from several colleges
including India, Saudi
Arabia, China, etc.
5. It is located at the
heart of DMU’s
campus, near to
Leicester and about an
hour from London.
6. College is thinking of
extending college and
growing its
international
recruitment by
offering more courses
in distance learning
students living in
distant countries who
want to join.
2. College is planning to
offer distant learning
courses to the student
which might affect
the enrollment in the
campus itself.
3. There is no online
chat support
available, while no
work is done on
region based
communication for
distant learners.
4. There is only one
university in London
at one place, for
providing
opportunities to larger
group it needs more
branches to be opened
as early as possible.
5. There are no
interaction programs
organized for students
coming from different
regions.
2. Interaction from
other countries
provides platform
to develop new
traditions in
college itself.
3. Providing courses
by distant
learning creates
opportunities to
provide more and
more courses to
students.
4. Enrollment of
distant learners
might provide an
opportunity to
open universities
to different-
different countries
from where large
group of students
enroll.
make no entries in
the campus itself.
2. More and more
courses provided by
college create
confusion between
students to choose a
particular course in
the college.
3. Poor chat support
might lead to a lack
of communication
hence no or less
enrollment to the
university.
4. No planned
weekends as well as
trips can lead to
loose student’s
interest while
studying.

mode.
7. Students coming from
different colleges
provide more market to
college, hence
increasing students
from other countries
every year.
8. Coming of students
from every corner of
the world, making it
collect significant
higher revenue as well
as increasing awareness
of DMUIC in global
market.
SUMMARY
DMUIC or the De Montfort University International College offers courses to students from
distant countries providing them a great platform to students; it only includes students from
distant countries.

There are some weaknesses as well as threats to the college which includes recruiting students
from other countries only which makes only selected students to be in campus which are very
less in number hence affecting campus facilities to students as there are fewer entries in the
campus itself.
Distant learning might be seen as an advantage for the college to increase students but it makes it
risky to handle a large number of students across the country coming from different regions and
different backgrounds.
It might not be much possible for all students to afford to enroll in the college like DUMIC
It is different from other colleges as it provides international experience to students to broaden
their horizons, develop global thinking while improving their ability to communicate from
different cultures while studying and working together, overseas.
DUMIC follows a particular standard for employing teachers; it achieved Gold in Teaching
Excellence Framework (TEF), which is the highest possible standard for maintaining teaching
excellence.
RECOMMENDATIONS
 College must provide enrollment to students living in the UK too, as it will give
opportunity to them also while increase students in the campus too.
 Distant learning programs should be provided to selected students only which could be
handled easily by the college authorities.
 It should be made affordable for students coming from a middle-class background, which
can be based on the rank, obtained by the student in their respective fields.
PART 2
AMAZON- The fastest grown E-commerce website is at the lead above all E-commerce
websites available in the market. Founded by Jeff Bezos in1994, leading market with services

provided by it as its network is pretty big and spread around the world, as it mainly focuses on
customer service.
It would be analyzed by Porters Competitive Forces Model which includes four things to be
discussed which are-
1. Threats of new entry
2. Supplier Power
3. Buyer power
4. Threats of substitutes
5. Competitive rivalry
They are discussed one by one as under-

1. Threats of new entry
There are basically no or minimum threats of new entrants for Amazon. Due to digital revolution
which has continued till recent times and all other digital websites like e-bay, Flip kart have
turned into a big competition in recent times so now it is easy to build an e-retail business model
with the available technological resources.
Growing digital technology has reduced threats for entry in the digital world, person knowing
minimum technologies can also start new business online so there are no threats for entry to
Amazon, but it would definitely require a perfect strategy and approach to entering.
2. Supplier Power
Supplier power of Amazon workers is zilch to a minimum level, as working for Amazon is what
they can get best so they don’t generally bargain or deny for anything they came across, as
suppliers working for Amazon are larger in number so they could give supplying to anybody else
if one of them denies.
Amazon itself has set some standards for suppliers which are-
 A place where production takes place has to meet its standard level.
 A minimum amount of wage is fixed which has to be given to the worker, working at the
lowest level.
 If a worker is working for overtime then he has to be paid for it.
 No child labor or forced labor is allowed while working.
 Treatment to every worker should be fair and ethical and no discrimination should be
there to workers working for them on any basis
So Amazon suppliers are already given facilities any worker would love to have, even if it
cannot find a supplier working for them with full dedication and as level set by them then they
can switch them at any time they want, so it could be said that power of supplier comes between
a lower to a medium level and could be estimated in general.
3. Buyer power
Buyer power of any E retail is higher than the medium level, as retention of the customer for any
retail is an important thing to attain while maintaining a retaining power it has to meet the quality
standards they are providing so that customer is maintained and never go so easily.

As competitors of the company are growing day by day and the physical retail is also creating
equal competition to them so there is need for the company to self-evaluate themselves at every
level any analyze themselves from every nook and corner regularly. Every customer has
sufficient information about the product they intend to buy so they can analyze from different e-
retail available and could come to a conclusion from which they can obtain the product
ultimately.
It could be said that the power of buyers is high and they remain at the top of the level and have
the highest power which proves that “Customer is ultimate king”.
4. Threats of substitutes
There is higher rate of substituting in any retail as the competition is increasing day by day and
competitors want to come in race by applying any method which is feasible and would last for a
longer time, maintaining a brand name like Amazon could take time but it is not impossible for
competitors to do so the threat remains on their head of doing it. Customer can substitute
anything at any time they want to do but the customer services provided by the Amazon remains
an advantage for them, as they maintain a healthy relation with them.
5. Competitive rivalry
Rivalry for Amazon is increasing day by day as e- retail is increasing day by day and it is not just
about the big brands but also some small brands which are coming in scene and taking over the
whole UK market slowly, they are fighting with a higher pace for their space in the market, even
the big retailers like Walmart and Costco are important competitors of the grand e-retail like
Amazon. Non-UK brands have also come into the scene fighting for the same and making a
place for themselves, some of them have turned into bigger competition and are turning
everybody’s eye to them, so there is larger and increasing competition for Amazon day by day.
Some objectives analyzed which can lead to success of Amazon include-
 Customer is the ultimate king, working on their needs and requirement can lead a path to
success for them, customer support and services are the first and the foremost thing
everyone needs to follow to be successful.

 Being aware of the competitors and continuously working on them is also key feature to
success and should never be ignored in any of the ways.
 While maintaining the quality of the product for the customer, it is also essential to
maintain quality for the person delivering the product and some standard is to be set for
them too.
 A company should be maintaining a standard that is hard to catch and cannot be attained
by any easily; basically, you should not become a substitute to anybody so easily.
 Rivalry should be maintained in order and should be worked on.
PART 3

Maintaining communication includes various things and should be programmed such that there is
no loophole in the system also students pursuing courses from a distant learning program should
have a system dedicated for solving their problems anytime and anywhere when they need.
To obtain trust and to maintain it comes as a first and foremost thing any university must do, a
student coming from a different culture should be made comfortable and helped in any of the
ways he wants. Supporting through official website is an important thing a university must
maintain to do so to provide support instantly, some suggestions include-
 Making a support system to overcome language issue is a first and foremost thing one
can do a person hired for the job to convey everything to potential students in an
important thing to do.
 Each student might not be comfortable with the English language in general so there
should also be a provision to maintain regional support which should be specific to
regions and person should be able to answer all questions in the language which student
desires.
 Sections could be made and maintained in the university itself of the students belonging
to the same culture and region to avoid any inconvenience.
 There could be a problem in adjusting for food in a different culture which can be
overcome by rotating shifts of different- different foods coming from all regions every
weekend so that nobody feels left out.
 Making online chat support is essential as it would help students who are introvert in
nature and doesn’t like to speak much.
 There can also be some planned weekend or some organized trips for students so they
could interact with each other and adjust themselves easily.
 Students confused for the courses should be guided by counselors and supported at every
step they take.

CONCLUSION
Report discussed about the university name DUMIC whose strength, weaknesses, opportunities it
provides as well as threats were discussed, its summary as well as recommendations were also discussed
after which a company specific discussion was made also recommendations were made in order to
develop website such that it will be helpful to the students who are learning from a distant.

REFERENCES
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203
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network process in the framework of SWOT analysis for strategic decision making (Case
study: Technical faculty in Bor, University of Belgrade, Serbia). Acta Polytechnica
Hungarica, 12(7), pp.199-216.
 Chaffey, D., Hemphill, T. and Edmundson-Bird, D., 2015. Digital business and e-
commerce management. Pearson UK.
 Liu, Z. and Park, S., 2015. What makes a useful online review? Implication for travel
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 Mathooko, F.M. and Ogutu, M., 2015. Porter’s five competitive forces framework and
other factors that influence the choice of response strategies adopted by public
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354.
 Sölvell, Ö., 2015. The Competitive Advantage of Nations 25 years–opening up new
perspectives on competitiveness. Competitiveness Review, 25(5), pp.471-481.