E-Commerce Systems: SWOT and Porter's Five Forces Analysis

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IMAT5211_1819_502 E-COMMERCE
SYSTEMS – RESIT 1st

Contents
Introduction......................................................................................................................................3
Part 1st..............................................................................................................................................4
Development of SWOT report.....................................................................................................4
Part 2nd..............................................................................................................................................7
Analysis of DMUIC based on SWOT.........................................................................................7
Analysis of 5 Forces technique..................................................................................................10
Analysis of Critical Success Factors..........................................................................................12
Part 3rd............................................................................................................................................14
Suggestions & Recommendations.............................................................................................14
Conclusion.....................................................................................................................................15
References......................................................................................................................................16

Introduction
This report has been developed based on multiple assessment and designs of DMUIC's efficient
range teaching program scheduling as well as execution which are clarified through separate
internet classes that draw numerous students from distinct nations worldwide. For thorough
assessment of distinct DMUIC variables, distinct designs and methods are being used, eg. SWOT
assessment, “Porters Five Forces” modeling, etc. The primary objective of the document is to
increase the person's perception, understanding, and capabilities for product development and
efficient company growth as well as scheduling. It helps with the enhancement of operation and
capabilities to manage the e-commerce processes and business running under multiple
organizations & institutions.

Part 1st
Development of SWOT report
SWOT: It is described as a method used for thorough assessment of a company's power,
vulnerability, chance and the threat to create a fresh enhancement strategy and policies in attempt
to improve the efficiency of a company. Its analysis is typically a kind of sketching, a popular
instrument for future scheduling. It is therefore criticized that even the people who take part in a
planning session may be subordinate to subjective opinions and also that SWOT variables are not
evaluated by the importance so they can lead to incorrect strategic intervention (Phadermrod et
al., 2019).
Figure 1: Technique explanation for SWOT
(Source: Gregory, 2019)
The analysis of SWOT was conducted to gather significant information for the DMUIC, along
with fields of vulnerability that have to be taken as an chance to further create stronger planning
for online learning platform for the execution of distance-learning classes to draw big numbers of
learners from distinct nations worldwide and also to boost the supply of online courses, resources
and facilities for the selected institution. The analysis is done over different key factors
influencing various activities as well as courses in the distance-learning program currently in use

by different institutions worldwide. Some of the key facts developed based on the analysis has
been represented below:
The analysis was done over SWOT
Strength Factors Weaknesses Factors
 The highly qualified professional
league for learners
 Highly qualified trainers and expert
members for skills development
 Availability of healthcare for medical
practitioners
 One of the best status to provide
highest education and training in the
education market worldwide
 Highly trained & qualified faculties
 Attractive structure and facilities of the
institution.
 Rated and ranked as “Gold”
 Employment prospects and jobs
oriented courses
 Difference and variation within the
quality of education
 Missing social-networking
campaigns
 Less utilization of latest techniques
and methodologies
 Fewer advertisements and awareness
 Inadequate admittance for the
database as well as resources.
 Availability of admission & courses
for few nations only.
 Unavailability of the online platform
for student & distance courses.
Opportunities Factors Threats Factors
 A fresh forum for more students
worldwide
 Addition of new resources
 Implementation of new online/distance
learning courses
 Designing attractive internet learning
apps for learners
 Employment of social-networking
events
 Development of existing library with
 Availability of resource in multiple
languages for different learners
worldwide
 Implementation & management of
new techniques as well as courses
 Role of media and their involvement
 Safety & security of online contents
and database for the institution.
 Trends/challenges related to political
factors as well as educational laws

new resources and courses for learners
 Development of an existing database of
college
 Development of new contents and
materials for the learner both offline &
online.
 Approval for online learners from
government
 Licensing of different courses
 Factors affecting economic factors

Part 2nd
Analysis of DMUIC based on SWOT
DMU institution is among the leading universities throughout the UK region and has been
renowned for its commitment for offering services and teachers from distinct nations around the
globe excellent knowledge, professional trajectory and good lives for learners. In the year 2017,
this was granted as the ranking of "Gold" over the grounds of TEF. It is strong in the field of
education available worldwide, supplied by extremely qualified teachers, together with a
committed group of employees, to assist teachers and students in their professional development
and to properly select businesses and sectors. The organizational configuration of DMUIC within
DMU and appealing infrastructure have been well-managed in order to draw many learners
attraction towards the institute to participate in distance/online lessons. In multiple classes (e.g.
over 300 present classes) in different courses under post-graduate or the undergraduate or the
basic classes provided by the college (Brown, 2015). Qualified teachers and professionals of the
institute provide maximum help to distance/online learners in order to acquire better schooling,
understanding, and abilities to enhance their skills.
Figure 2: Image of DMU
(Source: Dmu, 2019)

But, by carrying out online/distance lessons can increase the revenues and the proportion of
students registered at the university such that a large percentage of people throughout the world
can enroll themselves in the classes (i.e. online) and improve their knowledge related with
different courses and subjects by the experienced faculty. Distinct certain variables, like press
participation, innovation governance, financial conditions, etc., are indeed accessible that are a
challenge to the college and should be reduced through appropriate preparation to attain
achievement, attain all the institution's objectives and are peculiar to other competent both
nationally and internationally (Cox, 2017). This thorough assessment of various variables will
enhance the university's education policies and plan to enhance the infrastructure of fresh classes
and boost the number of students registered in various university programs, including both
existing as well as newly implemented online/distance classes.
Environments having significant influence over the business:
The variety of present and possible apprentices are being made progressively conscious of
university education suppliers and offer a variety of alternatives. University learners have
numerous options and possibilities for all those wanting further development through ever more
versatile means of service. Once preparing and implementing a fresh venture in every business or
institutions, these internal variables must be evaluated in-depth. Some of the significant
factors/environments such as competitors, productions and others which has major influence
over the development of any business (Gillett-Swan, 2017).
Business assessment designs are helpful instruments and methods that can assist you to
comprehend your company atmosphere and reflect on your company more politically. There are
lots of specific methods accessible, and few are more advanced than the others. Different designs
and methods for analyzing internal variables that affect their development and achievement in
improving their businesses are being used by many firms, businesses, and institutions (Wan et al.
2018). Some of the famous models utilized by multiple business for the analysis of environments
and factors affecting their performance has been listed below:
 Porter's Five Forces technique
 PESTLE technique
 Balanced scorecard technique
 Scenario planning technique

 SWOT technique
 Blue Ocean technique
 OKRs technique
PESTLE technique: It comprises various internal variables, including political, financial and
cultural aspects, which have an effect on the company and their assessment takes a major part in
the company's achievement in progress.
Balanced scorecard technique: It was intended for the leadership of a company or
organizational policies. There are three post-categories below:
 Goal of organization
 Action plan for the organization
 Measurement of actions and performance
Scenario planning technique: It can be stated as a method that creates different possible
opinions for a company of probable future.
SWOT technique: The most common policy assessment designs are SWOT evaluation. It
includes searching as shown as strengths, faults and possibilities and challenges for your
company. The assessment done based on SWOT provides a stronger view of the selected
company setting both internally as well as externally. But the outcome, which could contribute to
inappropriate strategic intervention, isn't always a priority.
Blue Ocean technique: Two professional called "Renée and W" described it in a novel in the
year 2015 in order to increase the importance of the institution or the company. It was created for
the assessment of distinct variables affecting the company on "undisputed competition”.
OKRs technique: The purpose and main outcome for the assessment of the impact of outside
variables on the company have been used in it which is easy to the assessment model that
contributes to an efficient assessment of the corporate development for the institutions.
Porter's 5 Forces technique:
Michael E. Porter known as an analyst developed Porter's 5 Forces technique. In this Effective
Approach manual of 1979 he suggested that template. Although the 5 forces are called
differently by distinct specialists, fundamentally they are same. It comprises of 5 forces, which

were established to analyze the effect of internal factors on company. It was intended based on
various elements of the corporate setting. It also enables to fully analyze and calculate the
various variables presently being used in the industry by various rivals in developing fresh and
distinctive strategies for the development and achievement of fresh development, as well as
distinguishing themselves from other competitors in the industry (Lau, 2017).
Figure 3: 5 Force technique
(Source: Lau, 2017)
Analysis of 5 Forces technique
The 5 Forces technique which was employed by Porters has been utilized here to develop
an attempt to evaluate distinct variables that affect the fresh online/distance learning. In addition
to helping them develop and successfully implement new "Online/distance learning" in DMUIC,
a thorough review of existing lessons as well as services and strategic planning currently offered
in the college was carried out to develop and strengthen the proportion of learners registered in
the college from various nations worldwide. This also enables to analyze various approaches and

methods that other rivals in the industry are now in the process of organizing all the latest
programs and managing their classes in a distinctive manner such that a big amount of students
available online from distinct nations can get attracted towards their programs and facilities
especially those who don’t have facilities to move to university campus for training or manage
the heavy cost of tuition/courses.
The implementation of the 5 Forces technique based on the analysis over DMUIC College has
been discussed below:
Figure 4: a Developed model for the 5 Force analysis
Analysis of Threats: It performs a major part in the preparation and execution of fresh
online/distance learning lessons and equipment at DMUIC. The introduction of fresh learners

and internet pupils in the distance/online courses will have a huge effect on the leadership,
credibility, and benefit of the College. Different variables such as fresh learners, internet course
leadership and exam objectives, appealing images, and instructional content, etc. should be
intended correctly compare to other rivals in attempt to achieve achievement in the fresh
online/distance programs.
Negotiating control of consumers: It comprises of purchases ' forces, including learners,
apprentices, relatives and educators purchasing distinct research equipment and also enrolling in
distinct internet classes offered by the college under "Online/Distance Learning." Learners,
parents, and teachers always search for classes and programs, together with reviews and ratings
from distinct customers and teachers, and rates presented by distinct colleges. They also use
distinct colleges. In addition to be distinctive in the dynamic online/distance education industry,
the college should have appealing online classes as well as the economic cost of classes
(Lüttgens & Diener, 2016).
Negotiating control of dealers: The good quality for research equipment needed together with
appealing content and pictures for the online/distance training also makes it an integral part of a
dynamic online/distance learning industry. Also offers efficient, low-cost apps and blogs for
internet educators to provide the learners with an elevated level of schooling and courses.
Threats of alternatives: It includes several variables such as internet registration, an efficient
payment for online classes, internet research, and program accessibility, strong research
equipment ranking and so on, also serves as significant part in advancement and achievement of
the college in the field of remote learning by on-line courses, thus avoiding the transition of
students and families to another college.
Analysis of Critical Success Factors
The development of the current technology and education scheme has drawn a big proportion of
students to internet classrooms, particularly those people who are unable to afford the expensive
education and sophisticated classes in multiple nations to move overseas. In an attempt to match
the general efficiency and development of the college with other colleges accessible in the
competitive environment before the introduction of the latest online classes and programs,
efficient achievement variables, as well as the associated main performance measurements, must
be described (Disterheft et al. 2015). Different significant CSF’s has been discussed below: