This business plan outlines the strategy for Docholic, a traditional clinic and laboratory business transitioning into the telemedicine sector. The plan encompasses a detailed marketing strategy, including market analysis, consumer profiling, and competitive assessment using Porter's Five Forces. It also includes a financial plan with start-up costs, projected income statements, balance sheets, and break-even analysis. The plan further covers the company's management team, ownership structure, roles of team members, and required skills. The plan emphasizes Docholic's mission to provide accessible and affordable healthcare through its Docholic 24*7 mobile application, offering services like doctor consultations, medicine delivery, and COVID-19 testing. The plan also highlights the importance of intellectual property protection through trademarking and patents.