DOISY & DAM Business Report: Entrepreneurship, Growth & Challenges

This report provides an overview of DOISY & DAM, a UK-based company specializing in organic chocolates, founded in 2013. It examines the entrepreneurial nature of the founders, their startup processes, and the company's business concept, highlighting its competitive advantage through organic products and a strong supply chain. The report analyzes the current market demand and competitive environment using Porter's Five Forces, detailing the company's growth, development, and the challenges it faces, including political, economic, social, and technological factors. The report also discusses the SMEs current growth and development strategy, and government support measures to help the business overcome the challenges faced. The report concludes by touching upon the SMEs current growth and development strategy, and government support measures available to help the business overcome the challenges faced. Desklib provides a platform to find similar past papers and solved assignments for students.

Summative project

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
The nature of the entrepreneur:-.............................................................................................3
The startup processes:-...........................................................................................................4
The business concept and any sources of competitive advantage..........................................4
The current level of demand and the competitive environment.............................................5
The growth and development of the business........................................................................5
The challenges of managing and running the business..........................................................6
The SMEs current growth and development strategy............................................................7
Government support measures to help the business overcome the challenges faced.............7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
A business is an activity of manufacturing, buying and selling of goods takes in exchange of
money. Main motive of business is earning profit. It helps in better standard of living (Sheth,
2020) In thecontext of the company DOISY & DAM it is a small company. Theheadquarters of
therespective company is situated in London, United Kingdom. The company wa founded by
twofriends name as Edward Smith and Richard Wilkinson in the year 2013. The particular
company is engaged in producing foods and beverages mainly they known for making organic
chocolates.In this report it will discussed, the nature of the entrepreneur,Thestart-up processes
The business concept and any sources of competitive advantage, the current level of demand
and the competitive environment, the growth and development of the business, the challenges of
managing and running the business, the SMEs current growth and development strategy, and
government support measures to help the business overcome the challenges faced.
MAIN BODY
The nature of the entrepreneur:-
The term means the person who is the owner of business andready to grab opportunities
and take risks. In context to the company the nature of business isselling food and beverages.
They also sell baking products and flowers which is related to theirproducts. it was there first
business which they have started in 2013 with the purpose of produce chocolate with real
essence ( de Faria, Santos and Zaidan, 2021.. It is a private business entity owned by Edward
Smith and RichardWilikinson. They wanted to sell real chocolate who does not include any
chemical any food itemwhich is not healthy. The nature of business has been discussed below-
Nature DOISY& DAM is a manufactuerer of
chocolates, food and beverages, baking,
flowers etc.
sector it is a private sector. It is started in the year
2013 in London, UK
organisation this is a profit organisation.
headquarter London, United Kingdom
profit earninig $ 6.00 million is the total revenue of the

company.
products respective company is engaged in selling
food products like, chocolates, beverages
and other eatable products.
innovation company also have presence in internet
world. They take and sell orders on their
online app.
no. of employees approx 10-12 employees are working in
DOISY & DAM company.
The startup processes:-
In the very beginning the idea of starting a business comes and than make business plans
and startegies, funding, employees place, promotion, registration all thses factors include. In
context to the company DOISY & DAM they started their business in 2013 by two friends by
Edward Smith and Richard Wilikinson. They wanted to start a business to provide best quality
food and beverages with no harmful products. The management of the respective company have
fundraised by crowd funding, from many investers, they took loan from many food companies.
The employees who works in the particular company are between 10-12 employees they do self
packaging of all the products. DOISY & DAM company is a small company which is started in
few years ago. The company comes under small and medium enterorise category (Distanont, A.
and Khongmalai, 2020.. The challenges which was faced by this company.
Cost problem:- At the initial stage company has trying to produce the goods at a minimal cost
basis, but the respective company was willing to manufacture with natural ingredients so the cost
was increased.
Technology:- When the company has started their business at that time new technology has not
taken place due to this company has faced problem of expanding their business as well as direct
connection with customers.
The business concept and any sources of competitive advantage
Any business is start to earn profit by providing best product and services to the customes. As
per the company DOISY & DAM they believes in the pureness. They wanted to start a business
where they can provide healthy foods products to their customers. The respective company do
not add any substance that will create health issue (Bruijl, 2018). They provide 100% organic

food and chocolate to the loyal customers. Every company have strengths and weakness in it by
which company can able to stand oit from competitors.
Organic food:- DOISY & DAM company is known for manufacturing pure organic
different types of chocolates. They have use healthy ingredients in replace of some
substances like, vegetable fat, sugar.
Supply chain:- The respective company have strong operation management who
handles all the working system of distribution, including packaging, marketing, labeling,
by their on hands.There are many competitors of the DOISY & DAM some of their
rivals are, Bell brands, Frito lay, Gruma. In the particular food company they have very
tough competition. The respective firm is different from its competitiors because they
manufacture natural and authentic products which cusomers loved. Few of the
competitive advantage has been discussed.
Government rules and regulations:- The respective company follows all the rules and
regulations regarding food safety. They manufacture goods from natural ingredients.
Low price:- They sell their products at a low price which is pocket friendly for the
customers. This helps them in getting competitive advantage.

The current level of demand and the competitive environment\
As per the above mentioned graph, it can illustrated that the demand for the chocolate has
seen the constant rise in UK from 2008 to 2020. This shows that DOISY & DAM has a wider
scope in the market for fulfilling the market needs and demand.
Porter’s five forces:- This theory consists of buyer’s bargaining power, suppliers
bargaining power, threat of substitution, threat of new competitors, company rivalry.
 Buyers power:- The respective company have many competitors so the influence of the
buyer here is very high so the customers can easily switch to others in order to fulfil their
demand.
 Supplier power:- As the respective company is totally depends on supplier for initial
products so the impact of suppliers is very high so the company Doisy and Dam is
dependent on its suppliers for the process of manufacturing the offering.

 Company’s rivals:- There are many competitotrs in the market who sells similar kind of
products in same price. Shifting of buyers to the competitors is the biggest threat for
DOISY & DAM.
 Threat of substitution:- In Food industry the threat of being substitute by others is low
to moderate as there is no such substitute available for chocolates.
 Threat of new competitor:- In today’s scenario starting business is not that much tough
so the companies always have fear of entry on new rivals into the exiting market. The
barrier to entry is low as it takes average investment to enter this industry and make its
business run.
DOISY & DAM has able to capture market in very short period of time. Total employees in the
campany is less than 19 and total turnover is $9 million in sales. The last two years
(Chernopyatov and et., Al, 2018) Total net asset of the respective company is nearby $2,22,634.
There are various number of competitors of this company. There are many tough competitions in
the market for this particular industry. Some the names are- Bell brands, Frito lay, Gruma these
companies give very tough competition.
The growth and development of the business
The respective company has covered Many areas of the country in a very short period of
time. DOISY & DAM company has total sales of approx $6 million in past years. DOISY &
DAM achieved its target of more than 164% out of $4,00,000. The management of the company
has also decide to open their online app on online platforms for th better expansion of the
business activity. The particular company offers many genuiene products to its customers
(Dawes, 2018). They have unique colourful packaging of products. From the past year they have
grown and developed their business so much.The company has joined hands to more than 3000
companies. The company has started in the year 2013 by Edward Smith and Richard Wilkingson
in food and beverages sector. They engaged in producing natural chocolates. They did their fund
raising by crowd funding and invest in their business. Management of the company keep
organsing program for crowd funding at the initial stage. In the past year they have made huge
profits. They serve their customers by authentic products. It is helpful them for increasing new
customers and retaining of existing customers. They worked very hard and provide best food
item so for this they got the B corp ethical trading. By this position they got the opportunity to

work with more than 4000 industries. The company faced so many ups and down but they able to
make company profitable at the end.
The challenges of managing and running the business
The company enjoys their growth but at the same time they have faced many challenges
also. The challages has been mentioned (Melnyk and et.al., 2021).
PEST analysis:- The term comprises of external factors which impacts directly on the operation
of the business these are, political, economical, social and technological factors.
 Political: This factor includes all the rules and regulations which is imposed by the
government for the welfare of the society. Government rules can be change anytime so
the company have to ever ready for this situation. Political factor can directly influence
the respective company’s expansion and growth. Government imposes various rules to
ensures the food safety. For instance, the political stability in UK leads to minimum
changes in the policies and rules which ultimately benefits the business to work with
smooth process
 Economical:- This factor has influence the growth of the industry by increasing cost of
labours, changes in the taxes. The employment rates in UK is quite high which helps the
business to recruit the talented staff at the workplace of DOISY & DAM so that they can
contribute in achieving the business objectives in effective manner.
 Social:- The factor is responsible for fulfilling social needs. The respective company
have fulfilling social needs by providing natural organic foods item to the customers so
that it can fulfil the demands of market.
 Technological:- The respective company have adopt new technologies according to the
change in the technology. The management of the company have started their busniness
on online site as well so that they can provide safer and easy way to serve people. The
business makes use of effective new technological advancement so that efficient services
can be given to all and competive edge can be taken.
The SMEs current growth and development strategy
Small and medium enterprise has seen massive grow in last few years. Sme’s have 40%
contribution in the gross domestic products (Park, Lee and 2020). Government provides loans to
the SME’S at the low rate of interest. Many companies listed under sme’s. these are the

backbone of the country. They also provide employement to the unemployed people. There are
internal strategies of growth and development which is discussed as-
Ansoff’s growth model:- This matrix helps management in strategic planning for growth of the
business. These includes, market development, product development, market penetration and
diversification.
Market penetration:- It means provide existing products to the existing customers for
retention of the customers. The respective company apply this factor on their business.
Product development:- This means creating of new products for the existing customers.
Doisy & Dom has constantly introducing new products to their customers.
Market development:- Ths defines as introducing existing products in the new market
first time. When respective company has started their business they was new face in the
market.
Diversification:- It focus on entering into newer marketplace with new products. The
particular company has not yet expanded globally.
The company should also use slow growth model for measuring long term economic
growth of the business.
Government support measures to help the business overcome the challenges faced
The central government has passed many relaxation scgemes for the small and medium size
enterprise. They helped in many ways by reducing tax rate for them , provide extra funds. The
government has sanctioned loans at very low rate of interest to overcome the problems the
business faced. They have introduced many financial schemes to helps entrepreneurs to expand
their business easily. The government also helps them in reducing regulatory pressure like,
granting of permissions they permists them easily just to ensures growth of the business.
Government reduces their taxes and trade barriors so that they can do imports and exports
without any obligations.
CONCLUSION
The above report has been concluded the business and its type, methods. Business is an
entity who engaged in the buying and selling of goods. In this above mentioned file it has been
discussed nature of the business, started process of entrepreneurship, concept of getting
competitive advantage, company’s competition and steps to overcome from this problem, it

explains the PEST analysis these are the external factors which directly impacts the company’s
working operations. Apart from ansoff’s growth model also dicussed which can helps seniors to
take decision for future growth, and also discussed government measures to help industries. All
these factors are very important from starting a business to taking business at the growth level.
REFERENCES
Books and Journals
Sheth, J., 2020. Business of business is more than business: Managing during the Covid
crisis. Industrial Marketing Management, 88, pp.261-264.
Toms, S., Wilson, N. and Wright, M., 2020. Innovation, intermediation, and the nature of
entrepreneurship: A historical perspective. Strategic Entrepreneurship Journal, 14(1),
pp.105-121.
de Faria, V.F., Santos, V.P. and Zaidan, F.H., 2021. The Business Model Innovation and Lean
Startup Process Supporting Startup Sustainability. Procedia Computer Science, 181,
pp.93-101.
Distanont, A. and Khongmalai, O., 2020. The role of innovation in creating a competitive
advantage. Kasetsart Journal of Social Sciences, 41(1), pp.15-21.
Bruijl, G.H.T., 2018. The relevance of Porter's five forces in today's innovative and changing
business environment. Available at SSRN 3192207.
LOPEZDOMÍNGUEZ Rivas, S.D. and LEVYA, M., 2019. PEST analysis based on fuzzy
decision maps for food industry.
Chernopyatov and et., Al, 2018. Entrepreneurship development and business activity in the
Russian Federation. Journal of Entrepreneurship Education, 21(4), pp.1-12.
Dawes, J., 2018. The Ansoff matrix: A legendary tool, but with two logical problems. But with
Two Logical Problems (February 27, 2018).
Melnyk and et.al., 2021. The pandemic and SME supply chains: Learning from early experiences
of SME suppliers in the US defense industry. Journal of Purchasing and Supply
Management, 27(4), p.100714.
Park, S., Lee, I.H. and Kim, J.E., 2020. Government support and small-and medium-sized
enterprise (SME) performance: The moderating effects of diagnostic and support
services. Asian Business & Management, 19(2), pp.213-238.