Unit 1 Business and Business Environment Report: DOJI Group Analysis

This report provides an in-depth analysis of the DOJI Gold & Gems Group, a Vietnamese company, focusing on its internal business environment. The report begins with a general introduction, including the company's establishment, location, and ownership structure. It then delves into the company's type, classifying it as a profit-making, public, and privately owned enterprise, supported by relevant evidence. The report further explores DOJI's purpose, outlining its vision, mission, corporate values, and objectives. The analysis continues with an examination of the company's size and scope, covering its capital, labor force, geographic markets, and target customers. The report also analyzes the compatibility of the size and scope with the company's objectives. Furthermore, the report details the functions of DOJI Group, presenting its organizational structure and explaining the relationships between different departments. The report concludes with a summary of key findings, an assessment of DOJI as a suitable investment choice, and recommendations for its investment potential. The report follows the guidelines of the assignment brief, including the use of Harvard referencing style and a word count within the specified range.

ASSIGNMENT 1 FRONT SHEET
Qualification BTEC Level 4 HND Diploma in Business
Unit number and title Unit 1: Business and Business Environment
Submission date 18 June 2020 DateReceived1stsubmission
Re-submission Date DateReceived2ndsubmission
Student Name Ho Thi Anh Nguyet Student ID GBD
Class GBD0804B Assessor name Alel
Student declaration
I certify that the assignment submission is entirely my own work and I fully understand the consequences of pla
that making a false declaration is a form of malpractice.
Student’s signature Anh
Grading grid
P1 P2 P3 M1 M2

 Summative Feedback:  Resubmission Feedback:
Grade: Assessor Signature: Date:
Internal Verifier’s Comments:
Signature & Date:

Assignment Brief 1 (RQF)
Higher National Certificate/Diploma in Business
Student Name/ID Number: Ho Thi Anh Nguyet / GBD19995
Unit Number and Title: Unit 1: Business and Business Environment (485)
Academic Year: 2020
Unit Assessor: Alelie C. Zaragoza
Assignment Title: ASSIGNMENT 1- Internal Environment of Business
Issue Date:
Submission Date: 18 June 2020
Internal Verifier Name:
Date:
Submission Format:
Format:
 This assignment is an Individual report and specifically.
 You must use font Calibri size 12, set number of the pages and use multiple line spacing at 1.5. Margins must
be: left: 1.25 cm; right: 1 cm; top: 1 cm and bottom: 1 cm.
 You should use in text references and a list of all cited sources at the end of the essay by applying Harvard
referencing style.
 The recommended word limit is 2000-2500 words (+/-10%), excluding the tables, graphs, diagrams, appendixes
and references. You will not be penalized for exceeding the total word limit.
 The cover page of the report has to be the Assignment front sheet 1 (to be attached with this assignment brief).
Submission
 Students are strictly mandated to submit the assignment in the due date (slot 18) and in a way requested by
the Tutor.
 The form of submission will be a soft copy posted on http://cms.greenwich.edu.vn/.
 Remember to convert the word file into PDF file before the submission on CMS.

Note:
 The individual Assignment must be your own work, and not copied by or from another student.
 If you use ideas, quotes or data (such as diagrams) from books, journals or other sources, you must
reference your sources, using the Harvard style.
 Make sure that you understand and follow the guidelines to avoid plagiarism. Failure to comply this
requirement will result in a failed assignment.
Unit Learning Outcomes:
LO1 Explain the different types, size and scope of organizations
LO2 Demonstrate the interrelationship of the various functions within an organization and how they link to
organizational structure.
Assignment Brief and Guidance:
Assignment scenario.
You are working as an analyst for JP Morgan, a famous investment bank which aims to find out dynamic companies
around the world to make investment in. You are tasked with finding new investment opportunities for your
organization.
You are free to choose:
1. A local company that you can see a lot of potential for growth.
2. The geographic market where the company provides its products or services.
This will be presented as a company profile and should follow the recommended structure and satisfy all the
requirements. You are encouraged to present a professional company profile complete with logo and other
necessary images or slogans.
Structure of the Report (Company profile):
1. General introduction of the chosen company: the name, the head office, the address, the website address
and the structure of the ownerships/ shareholders.
2. An explanation of the type and purposes of the chosen company
Specifically, for the type of the chosen company, you must clear down to extent of non-profit or profit

organization; public or unpublicized company; private or state- owned enterprise; and give evidences to
justify your statements.
For the purpose of the chosen company, you must identify the vision, mission, corporate values and
objectives; and identify some specific activities of the company to prove the company is following its set
purposes.
3. An explanation of size and scope of the chosen company
For the size of the chosen company, you must demonstrate the capital with number of total assets, owner
equity and the total liabilities and the number of labor with the latest information.
For the scope of the chosen company, you must present the geographic locations/ markets and the target
customers.
In addition to identifying the size and scope of the chosen company, you should analyze whether the size
and the scope are compatible with the matter of achieving the set objectives and products or services of the
chosen company.
4. An explanation of the functions of the chosen company (using the chosen company’s structure chart) to
show the relationship between these functions and how these functions link to the chosen company’s
structure and objectives.
In detail, first, you must present the structure map of the chosen company. After that, you have to explain
the main functions of various key departments in this map and the relationships between these departments
as well. Lastly, you have to point out the type of the structure (functional structure; divisional structure;
matrix structure or project-based structure, and multinational or transnational structure) and explain
whether the structure serves for achieving the set objectives.
Furthermore, you should analyze the advantages and disadvantages of the chosen company’s specific
structure. This analysis should be accompanied by credible evidences.
5. A conclusion to summarize all the key findings and analysis must be presented. Plus, it should address
whether the chosen company is a suitable investment choice.
6. Recommendation - Why are you recommending that this company has a good potential for investment?

Learning Outcomes and Assessment Criteria (Assignment 1):
Learning Outcome Pass Merit Distinction
LO1 Explain the
different types, size and
scope of organizations
P1 Explain different types
and purposes of
organizations; public,
private and voluntary
sectors and legal
structures.
M1 Analyze how the
structure, size and scope of
different organizations link
to the business objectives
and product and services
offered by the organization.
LO1
LO1 & 2
D1 Provide a critical
analysis of the
complexities of
different types of
business structures
and the
interrelationships of
the different
organizational
functions.
P2 Explain the size and
scope of a range of
different types of
organizations.
LO2 Demonstrate the
interrelationship of the
various functions within
an organization and how
they link to
organizational structure
P3 Explain the relationship
between different
organizational functions
and how they link to
organizational objectives
and structure.
M2 Analyze the
advantages and
disadvantages of
interrelationships between
organizational functions
and the impact that can
have upon organizational
structure.

DOJI GOLD & GEMS
GROUP
Student : Ho Thi Anh Nguyet
Teacher : Alelie Campana Zaragoza
Submission date : June 15, 2020
World count : 4819

Table of Contents
I. INTRODUCTION ........................................................................................ 1
II. METHODOLODY ........................................................................................ 1
III. FINDINGS .................................................................................................. 2
1. Kind of Buiness and General Information ................................................ 2
2. Company profile ....................................................................................... 3
3. Type and Purposes ................................................................................... 4
A. Type .......................................................................................................... 4
B. Purpose .................................................................................................... 6
a. Vision .................................................................................................... 6
b. Mision ................................................................................................... 6
c. Corporate values ................................................................................... 7
d. Objectives ............................................................................................. 7
4. Size and Scope of DOJI Group .................................................................. 8
A. Size .......................................................................................................... 8
B. Scope ...................................................................................................... 11
5. Functions ................................................................................................ 12
IV. DISCUSION .............................................................................................. 19
V. CONCLUSION .......................................................................................... 20
VII. REFERENCES ............................................................................................ 22

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I. INTRODUCTION
This is the researcher’s first report for the subject Business and Business Environment. It is
to analyze the internal environment of a business and to invest in the company chosen was
DOJI. DOJI GOLD & GEMS GROUP was established on July 28, 1994. In the 90s of the 20th
century, DOJI was one of the pioneering companies in the intensive activities of mining,
cutting and grinding gems. Gemstones are exported to international markets, gemstones are
an extremely new field in Vietnam, the company became the first company to introduce the
international market of Star Ruby products of Vietnam with trademark. Vietnam Star Ruby
VSR. And since then, the Company has been dubbed the Ruby King of the world, making
Vietnam described as a bright spot on the International Gemstone map. DOJI Gemstone
Jewelry Group, operating under the parent company model. DOJI is the pride of Vietnam in
general and the world in particular.
II. METHODOLODY
To collect data about the DOJI Group, as researchers, we used the internet and gathered
other information in various articles and sources to gain public knowledge about the public.
ty. The researcher is also using some DOJI products for some data based on the researcher's
experience and interviews with other consumers.

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III. FINDINGS
1. Kind of Buiness and General Information
There are 6 types of organization.
1. A sole trader: is an business owned by one indivialowns or is someone else. Being able to
control a company but being a private company is a bit financially and professionally
difficult.
2. Partnership: is when two or more businesses are established in cooperation with each
other owned by individual individuals. Partner companies can bring many benefits, more
experience, knowledge for businesses. Cooperating to support each other financially but
sometimes there are problems if the partners do not agree on the direction. business.
3. Private limited company: is a business association with legal identity according to its own
rights. There are effective advantages on separate entity tax or professional status, so on.
But establishing a division of ownership, sec control is more costly and time consuming.
4. Public limited company: is a public company under the laws of the United Kingdom and a
number of Commonwealth countries, and the Republic of Ireland. The limited liability
company whose shares are free to sell and sell to the public.
5. Non-profit organization: is a community-oriented organization. Nonprofit organization is
an organization that’s does not provide or distribute surplus funds to anymore for charitable
or sponsorship purposes.
6. Franchising: is a commercial activity. In addition, the franchising allows the franchisee to
conduct the purchase and sale of goods and services on its own terms under certain
conditions.

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2. Company profile
Company name Doji Gold & Gems Group
Founder Mr. Do Minh Phu
Establish year 1994
The head office/ address 9th Floor, Ruby Plaza-44 Le Ngoc Han, Pham Dinh Ho
Ward, Hai Ba Trung Distric, Ha Noi, Viet Nam
The website address http://www.doji.vn
Company type Joint Stock Company
Telephone/ Fax [phone]
Email [e-mail]
Total capital 1.500.000.000.000 VND
Structure of ownerships Private enterprise
Core business fields Gem Mining, Gemstone Manufacturing,Producing gold and
jewelry, Trading in Gold and Jewelry, Export – Import,
Gemstone Jewelry, Real estate, Finance –
Banking.Accreditation – Training andRestaurant service.

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3. Type and Purposes
A. Type
Organization Profit: Doji has brought a lot of revenue, DOJI's revenue brought a lot of
profits to the group.
In 2018, Doji (the parent company, excluding subsidiaries) recorded VND 63,126 billion in
revenue, up 22% from the previous year. Doji's net profit in 2018 also recorded positive
figures with a growth of 2.2 times to VND 80 billion, the highest ever.
Public: DOJI is a public company because Doji is a corporation whose ownership is
distributed among public shareholders through free stock trading on exchanges or free
markets. Although a small percentage of the initial stock is released to the public, daily
trading in the market determines the value of the entire company.
Figure 1 The ranking of TOP 500 largest private enterprises in Vietnam announced on November 26
recorded the TOP 3 position of DOJI Gemstone Jewelry Group.

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Figure 2 The certificate issued by VNR500 certified DOJI ranked 3rd in the TOP 500 largest private
enterprises in Vietnam.
Private owned enterprise: this is a private enterprise because there is no state support contribution. All
shares in the company are contributed by an individual
Figure 3 shareholder of
DOJI Group (provided by
Tinmoi)

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The largest part is Group Chairman, who accounts for 70%, held by Chairman Do Minh Phu
Blue accounts for 15%, held by Do Minh Phu and Do Minh Duc
Besides, Mr. Do Vu Phuong Anh's daughter is 15% per year.
Figure 4 Mr. Do Minh Phu and his daughter Do Thi Phuong Anh and Do Minh Duc photos from
left to righ
B. Purpose
a. Vision
With unceasing efforts, Doji is constantly expanding its scale, production efficiency and
sustainable development to become the leading multidisciplinary group in Vietnam, in the
world and in the region in the fields of exploitation. , manufacturing and trading in Gold, Silver
and Stone. precious, Jewelry. Wishing to bring the best and the latest to customers and
consumers DOJI Group also brings many other business areas such as Real Estate, Banking
and Finance, as well as the fields of Investment, Trade Trade and Other Services.
b. Mision
Targeting to bring to all and for customers and consumers the highest quality products and
services in production, business and corporate governance, making a strong impression on

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consumers when using the product. Using sophisticated designs, reducing the material value
of jewelry, to give Vietnamese people a whole new perspective on jewelry. Making jewelry is
no longer a luxury in the minds of Vietnamese people. Both for social prosperity, personal
values and the quintessence of life
c. Corporate values
Later, during the journey of formation and development of the 1/4 century, on the above-
mentioned platform, DOJI took 5 core values.
- Integrity
- Creation
- Result
- Wisdom
- Goodness
d. Objectives
As the chairman of the board of the company DOJI. Mr. Do Minh Phu desires for the company
to be more and more developed domestically and internationally.
DOJI Group desires to make a strong impression in the Vietnamese business community in
general and in the field of jewelry. The corporation's goal in the next 5 years is to be a captain
who inspires 2000 DOJI employees with the main purpose of building DOJI to become the
leading corporation in Vietnam. Those things are done with firm, firm and firm steps. DOJI's
products are not only produced domestically but also abroad.Mr. Do Minh Phu emphasized:
“DOJI is striving to become one of the leading multidisciplinary corporations in Vietnam. With
the pride of the "DOJIer", we have the desire to contribute to the country, want Vietnam to
be a stong prosperous country. Vietnamese people are not inferior to foreigners in IQ, EQ.
Therefore, Vietnam has no reason inferior to that of developed countries be a stong

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prosperous country. Vietnamese people are not inferior to foreigners in IQ, EQ. Therefore,
Vietnam has no reason inferior to that of developed countries prosperous country.”.
Figure 5 The image of the 25th anniversary of
the establishment of DOJI gemstone group and
received the first-class labor medal in 2019
Milestones marking Doji receiving awards, labor medals ...
 In 2006-2010 DOJI achieved Third Class Labor Medal
 In 2009-2013 DOJI was awarded the Second-Class Labor Medal
 In 2012-2014 DOJI achieved Third Class Labor Medal
 In 2014-2018 DOJI achieved First-Class Labor Medal and Second-Class Labor Medal
There are also many other certificates of merit from the Prime Minister.
4. Size and Scope of DOJI Group
A. Size
As one of the leading businesses in the list of well-known businesses in Vietnam, Doji is a large
corporation owned by Do Minh Phu and its two children. In which Do Minh Phu holds 70% of
total shares, his son Do Minh Duc holds 15% and Do Vu Phuong Anh occupies 15%.
DOJI has equity of VND 5,000 billion, total assets of VND 12,680 billion. Total number of
employees is 3,000. DOJI Group has made a strong impression in the Vietnamese business
community in general and in the field of Jewelry and gemstones in particular with impressive
revenue growth and increased brand value.
By 2013, the company's revenue has achieved a remarkable growth from VND 35,000 billion
to VND 40,500 billion in 2016 and it is expected that the revenue will reach VND 80,000 billion

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by 2019.
Figure 6 DOJI Group's revenue
2009-2019
According to the overview of Doji Gem Group Corporation
 In 2007: turnover reached 970 billion VND.
 In 2008: revenue reached 6,600 billion VND
 In 2009: revenue reached 11,000 billion VND
 In 2010: revenue reached 20,000 billion VDN
 In 2011: revenue reached VND 30,000 billion VDN
 In 2012: revenue reached VND 20,050 billion VDN
 In 2013: revenue reached VND 35,000 billion VDN
 In 2014: revenue reached VND 50,000 bilion VND.
It is expected that in 2019, the turnover of sec will reach VND 80,000 billion
Figure 8 Group revenue year
by year ( provided by DOJI.vn)

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Figure 7 List of spending increases and decreases of DOJI Group in 212_2013

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B. Scope
At present, the Group has set out many new strategies to realize the goal, overcome the
limit of a traditional gold and silver trading enterprise, increase the market share in the
domestic market and boost exports to many markets. With the desire of a range of activities
in the country and abroad DOJI is constantly developing. Not only trading in gemstones, but
real estate is also one of the services of DOJI Group. DOJI Group has dozens of member
companies operating under the model of Parent - Child Company, 5 Affiliates contributing
capital and more than 20 branches, nearly 100 centers and stores nationwide with more
than 400 Agents, Point of Sale ..., creating a product distribution system covering most
regions of Vietnam. The total charter capital of the Group is VND 4,500 billion with total
assets of VND 12,000 billion and the total employees is nearly 2,000 employees.
Figure 9 revenue of
gold businesses.

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4. Functions
DOJI operates under the parent-subsidiary model structure.
Figure 10 the organizational
model of DOJI company
DOJI Corporation desires to bring the best to consumers. Not only in the field of jewelry,
gems, but also in many other fields such as real estate, and many other fields. In order to
have a firm foothold in the market, the company needs to meet the demand for quality and
quantity. In terms of gems, everyone knows it is a piece of jewelry that every woman must
have for her own, if not to say, about 1 item. Knowing that, DOJI Gold and Gems always
bring new and unique products to users. Meeting the needs of consumers, DOJI increasingly
has a lot of beautiful jewelry designs for couples or luxury ladies. DOJI always keeps up with
the trends of consumers. . In addition, DOJI Group also has DOJILAND, which is also one of
many other areas of the group. With the function of giving customers the most practical
needs. The DOJILAND Party is getting more and more apartments concentrated in northern

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Vietnam. DOJILAND member companies have made their mark on projects in Quang Ninh
and Vinh Phuc, so it has created a reputation in the market, further confirming the success
in DOJI is core businesses. next development.
Figure 11 Ownership structure of DOJI Group
Partnership
Organizational structure
Corporate structure of the Group
Associated companies contribute capital:
• Tien Phong Commercial Joint Stock Bank (TPBank)

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• Bamboo Capital Joint Stock Company
• N&G Investment & Development JSC
• Diana Unicharm Joint Stock Company
• Yen Bai Investment & Minerals Company
Subsidiary companies:
• DOJI Investment and Trading Co., Ltd.
• DOJILAND Real Estate Investment Company Limited
• SJC Ha Noi VDB Joint Stock Company
• SJC Da Nang VBSP Joint Stock Company
• Phuc Thinh Construction and Engineering Limited Company
• Tam Dao Ecological Tourism Joint Stock Company
• Red Lotus Investment and Trading Joint Stock Company
• Chau Luc Foreign Trade Development and Real Estate Investment Joint Stock Company
• Blue Star Real Estate Ltd
• Yen Bai Gem and Gold Joint Stock Company
• Diamond World Co., Ltd.
• Diamond World Joint Stock Company
This is the functional structure of each part of the company.

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Functional structure
The team leader is the Board of directors, is the most powerful group in the company, having
full authority to decide and perform the rights and obligations of the company, not under the
authority of the general meeting of shareholders, which manages the board of directors, the
board of directors runs other small groups such as:
Financial management, this is a group of accounting and finance groups whose task is to set
up the accounting system, organize the accounting apparatus and perform the Company's
accounting work, collect and process accounting information and vouchers according to
accounting subjects and contents of accounting work according to standards of Accounting
and Accounting Regime, Storing accounting vouchers as prescribed by the State,
Dissemination and timely guidance on financial regimes and policies of this industry with the
mission of Coordinating with the Mining Business Department. and other Departments and
Boards to develop and implement the Company's financial plan. Exploiting, managing capital,
ensuring financial resources for the company's operations. Financial management
organization at a state accounting firm in the Company. This includes
- Accounting financial
- Personnel
- Administration
- Purchase.
* Business division, one of the parts has an indispensable mission in a company to promote,
promote and distribute products and services through various forms for the development of
the company., this block includes:
- Ruby Plaza,
- Gold trading
- Jewelry
- Diamond
- Jewelry retail system.

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* Next is the marketing department, this task is to conduct research to set up marketing
strategies, market forecasts, product research and organize the implementation of new
product development programs. which includes:
- Advertising design
- Event communication
- Brand development.
Next to it is the Building Block, Carry out the procedures of land clearance, land delivery,
construction permit (if necessary), preparation of construction ground and other works
serving the construction of works.
* Preparing design documents, cost estimates, synthesizing work construction cost estimates
for the BOD to evaluate and approve according to regulations. Compilation of Bidding
Documents, organization of contractor selection. Prepare all procedures and documents to
help the investor, the Head of the Project Management Board of construction negotiate and
sign contracts with contractors., which includes:
- Building manager
- Security
- Construction techniques and hygiene.
* Business sector, this block includes:
- Technical gem
- Manufactured gemstones
- Jewelry design
- Producing jewelry
- Training and testing.
* Services Responsible for providing raw materials for production and consumption of
products to the economy; Creating a link between domestic and foreign manufacturing

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industries. Creating more jobs and generating a large source of income for the economy.
include:
- Ngoc Mai Vang Restaurant,
- Ngoc Mai Do Restaurant,
- AKari MOON restaurant
- AKARI SUN restaurant
- Spa Aquamarine
- Cafe Red One
* Investment and real estate sector
- Investment and real estate
- Iinancial investment.
ADVANTAGE
- The structure is quite clear, distinguishing the tasks of each block
- Help managers easily control the company members
- Bring many different benefits of each department to the company
DISADVANTAGE
- The structure is quite extensive so it is difficult for the leader to manage the entire
company
- Being too focused on one block can prevent individuals from keeping up with
technological advances and their own fields.
- Lack of opportunity to share new advances and technologies between groups.
- There may be duplication of efforts and therefore increased costs.

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Figure 12 LUCKY STAR collection of DOJI Group
This is one of the latest DOJI collections. Called 'LUCKY STAR', inspired by shooting stars
shooting in the night sky, DOJI's Lucky Star collection aims to bring young people unique
designs and hopes for a Good future is waiting ahead!
At the time when the Covid pandemic was at its best, when the epidemic was widespread,
the business was delayed, human life was threatened, and the people hungered and hoped
for the good things ahead. Originating from the desire to bring encouragement to the
community and fashion lovers, DOJI decided to launch a jewelry collection called Lucky Star
as a wish for good luck and good luck.
Not only that, while the covid pandemic is increasingly spreading. In the plight of the people
and the state, businesses and the economy are going much worse than the impact of human
diseases and their recovery is very long, very low compared to The proportion of people
infected with the virus has recovered.

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DOJI Gemstone Gold and Silver Group has donated VND 4 billion to buy protective clothing,
medical instruments, test kits and cash to the Central Institute of Hygiene and Epidemiology
and the Central Tropical Hospital.
As one of the largest private corporations in Vietnam, DOJI has contributed a part of the
budget to get more resources, support and accompany the Health sector and the
Government of Vietnam in this fierce battle. ”.
This proves that DOJI Group not only operates for profit but also in times of common
difficulties, businesses are still in the interest of community to contribute a part to Vietnam.
Figure 13 of the corporation giving money to support the central hospital.
IV. DISCUSION
DOJI is probably the best gem jewelry business to date. According to research on articles or
internet sites. DOJI is a corporation whose revenue has increased over the years. With the
continuous development and good leadership of Do Duc Phu. then DOJI will reach a higher
level someday. The competition is not stopping with other big corporations like PNJ or SJC

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but DOJI is still the leading company following the trend. DOJI is always at the forefront of
competition because there are beautiful and expensive designs that follow the trends of the
society. Therefore, the company is always the leading company among enterprises in
Vietnam.
V. CONCLUSION
DOJI is a famous brand of gold, silver and gemstone jewelry in Vietnam NAm. DOJI attracts
customers with promotion strategies, product quality, beautiful designs and reasonable
prices
When looking at the information about DOJI, We also find that the shareholders of the
company are very large,
That proves that the company is really growing and has potential.
If a company or brand is stagnant and doesn't grow, then no one will invest, only developers
will get investors' attention.
We will ask why DOJI was established for a long time but still developed with other jewelry
brands in the country.
Regarding marketing strategy, the models representing DOJI are famous, they have a great
influence on the buyers. For example, a celebrity is an ambassador for a brand, which proves
that the brand is extremely good
Jewelry and gemstones at DOJI have many youthful and luxurious models, suitable for all ages
of women. In addition, Doji also has models for extremely luxurious and eye-catching couples.
Extremely good service. When we entered the store enthusiastic care staff, customer
guidance. If I were an investor, I would invest in DOJI, the high probability would bring big
profits. Although sometimes there were losses due to a few mistakes in the business process,
but now DOJI has established a foothold in the market of jewelry, gold, silver and gems.

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We believe the company will grow well in the future, with great potential for success. This is
a reliable company for us to invest and develop
VI. RECOMMENDATION
From the perspective of an investor looking back on the 25-year journey of DOJI, it can
be seen that Mr. Do Minh Phu made gold, silver, gems, finance, banking or real estate with
the rare qualities of a Gold horn business man. Investing in DOJI can be a good company
to invest in. DOJI is located in a prime location, on the street between Ho Guom, Van Mieu,
Hoang Thanh, DOJI Tower is expected to become a new destination to attract many
segments of domestic and international tourists when coming to the capital. . With a love
for Hanoi, DOJI wishes to create a unique cultural - tourist destination of the Capital
where international tourists can admire a Vietnamese architectural masterpiece. With
the continuous development of thought, together with the experienced leadership of Mr.
Do Minh Phu DOji, the leading leather corporation in Vietnam, the future of DOJI will not
only grow strongly in the country, but also be a king. to the world.
Overcoming a series of close criteria, DOJI holds the No. 3 position, only behind Vincom
in the top position and Mobile World in the second position. This also means DOJI
continues to rise above a series of other "terrible" businesses such as THACO, Hoa Phat,
Vinamilk or Vietjet.
Worth mentioning, in the TOP 10 list of the rankings, DOJI is the only unlisted company
and raised capital on the stock market among the top 10 companies. This again
underscores the strong financial potential and impressive brand value of this "gold and
silver industry giant". With all the acquired theories, DOJI is a remarkable corporation to
invest in.

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VII. REFERENCES
2020. [online] Available at: < https://doji.images.app.goo.gl/AtyRVBf6BMSH5MsN9 >
[Accessed 17 June 2020].
DOJI 2020. [online] Available at: < https://www.slideshare.doji.net/duonghakt68/bo-co-tng-
hp-cng-ty-cp-tp-on-vng-bc-qu > [Accessed 17 June 2020].
Images.app.goo.gl. 2020. Image: Hồ Sơ] Đỗ Minh Phú - Ông Chủ Doji Và Ông Chủ Mới Của
Tienphong Bank. [online] Available at: < https://images.app.goo.gl/ziosgFTDMa89dUbGA >
[Accessed 17 June 2020].
Images.app.goo.gl. 2020. Image: Vì Sao Ông Đỗ Minh Phú Chọn Tpbank. [online] Available at:
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