Unit 1 Business and Business Environment Report: DOJI Group Analysis

This report provides an in-depth analysis of the DOJI Gold & Gems Group, a Vietnamese company, focusing on its internal business environment. The report begins with a general introduction, including the company's establishment, location, and ownership structure. It then delves into the company's type, classifying it as a profit-making, public, and privately owned enterprise, supported by relevant evidence. The report further explores DOJI's purpose, outlining its vision, mission, corporate values, and objectives. The analysis continues with an examination of the company's size and scope, covering its capital, labor force, geographic markets, and target customers. The report also analyzes the compatibility of the size and scope with the company's objectives. Furthermore, the report details the functions of DOJI Group, presenting its organizational structure and explaining the relationships between different departments. The report concludes with a summary of key findings, an assessment of DOJI as a suitable investment choice, and recommendations for its investment potential. The report follows the guidelines of the assignment brief, including the use of Harvard referencing style and a word count within the specified range.

ASSIGNMENT 1 FRONT SHEET
Qualification BTEC Level 4 HND Diploma in Business
Unit number and title Unit 1: Business and Business Environment
Submission date 18 June 2020 DateReceived1stsubmission
Re-submission Date DateReceived2ndsubmission
Student Name Ho Thi Anh Nguyet Student ID GBD
Class GBD0804B Assessor name Alel
Student declaration
I certify that the assignment submission is entirely my own work and I fully understand the consequences of pla
that making a false declaration is a form of malpractice.
Student’s signature Anh
Grading grid
P1 P2 P3 M1 M2

 Summative Feedback:  Resubmission Feedback:
Grade: Assessor Signature: Date:
Internal Verifier’s Comments:
Signature & Date:

Assignment Brief 1 (RQF)
Higher National Certificate/Diploma in Business
Student Name/ID Number: Ho Thi Anh Nguyet / GBD19995
Unit Number and Title: Unit 1: Business and Business Environment (485)
Academic Year: 2020
Unit Assessor: Alelie C. Zaragoza
Assignment Title: ASSIGNMENT 1- Internal Environment of Business
Issue Date:
Submission Date: 18 June 2020
Internal Verifier Name:
Date:
Submission Format:
Format:
 This assignment is an Individual report and specifically.
 You must use font Calibri size 12, set number of the pages and use multiple line spacing at 1.5. Margins must
be: left: 1.25 cm; right: 1 cm; top: 1 cm and bottom: 1 cm.
 You should use in text references and a list of all cited sources at the end of the essay by applying Harvard
referencing style.
 The recommended word limit is 2000-2500 words (+/-10%), excluding the tables, graphs, diagrams, appendixes
and references. You will not be penalized for exceeding the total word limit.
 The cover page of the report has to be the Assignment front sheet 1 (to be attached with this assignment brief).
Submission
 Students are strictly mandated to submit the assignment in the due date (slot 18) and in a way requested by
the Tutor.
 The form of submission will be a soft copy posted on http://cms.greenwich.edu.vn/.
 Remember to convert the word file into PDF file before the submission on CMS.

Note:
 The individual Assignment must be your own work, and not copied by or from another student.
 If you use ideas, quotes or data (such as diagrams) from books, journals or other sources, you must
reference your sources, using the Harvard style.
 Make sure that you understand and follow the guidelines to avoid plagiarism. Failure to comply this
requirement will result in a failed assignment.
Unit Learning Outcomes:
LO1 Explain the different types, size and scope of organizations
LO2 Demonstrate the interrelationship of the various functions within an organization and how they link to
organizational structure.
Assignment Brief and Guidance:
Assignment scenario.
You are working as an analyst for JP Morgan, a famous investment bank which aims to find out dynamic companies
around the world to make investment in. You are tasked with finding new investment opportunities for your
organization.
You are free to choose:
1. A local company that you can see a lot of potential for growth.
2. The geographic market where the company provides its products or services.
This will be presented as a company profile and should follow the recommended structure and satisfy all the
requirements. You are encouraged to present a professional company profile complete with logo and other
necessary images or slogans.
Structure of the Report (Company profile):
1. General introduction of the chosen company: the name, the head office, the address, the website address
and the structure of the ownerships/ shareholders.
2. An explanation of the type and purposes of the chosen company
Specifically, for the type of the chosen company, you must clear down to extent of non-profit or profit

organization; public or unpublicized company; private or state- owned enterprise; and give evidences to
justify your statements.
For the purpose of the chosen company, you must identify the vision, mission, corporate values and
objectives; and identify some specific activities of the company to prove the company is following its set
purposes.
3. An explanation of size and scope of the chosen company
For the size of the chosen company, you must demonstrate the capital with number of total assets, owner
equity and the total liabilities and the number of labor with the latest information.
For the scope of the chosen company, you must present the geographic locations/ markets and the target
customers.
In addition to identifying the size and scope of the chosen company, you should analyze whether the size
and the scope are compatible with the matter of achieving the set objectives and products or services of the
chosen company.
4. An explanation of the functions of the chosen company (using the chosen company’s structure chart) to
show the relationship between these functions and how these functions link to the chosen company’s
structure and objectives.
In detail, first, you must present the structure map of the chosen company. After that, you have to explain
the main functions of various key departments in this map and the relationships between these departments
as well. Lastly, you have to point out the type of the structure (functional structure; divisional structure;
matrix structure or project-based structure, and multinational or transnational structure) and explain
whether the structure serves for achieving the set objectives.
Furthermore, you should analyze the advantages and disadvantages of the chosen company’s specific
structure. This analysis should be accompanied by credible evidences.
5. A conclusion to summarize all the key findings and analysis must be presented. Plus, it should address
whether the chosen company is a suitable investment choice.
6. Recommendation - Why are you recommending that this company has a good potential for investment?

Learning Outcomes and Assessment Criteria (Assignment 1):
Learning Outcome Pass Merit Distinction
LO1 Explain the
different types, size and
scope of organizations
P1 Explain different types
and purposes of
organizations; public,
private and voluntary
sectors and legal
structures.
M1 Analyze how the
structure, size and scope of
different organizations link
to the business objectives
and product and services
offered by the organization.
LO1
LO1 & 2
D1 Provide a critical
analysis of the
complexities of
different types of
business structures
and the
interrelationships of
the different
organizational
functions.
P2 Explain the size and
scope of a range of
different types of
organizations.
LO2 Demonstrate the
interrelationship of the
various functions within
an organization and how
they link to
organizational structure
P3 Explain the relationship
between different
organizational functions
and how they link to
organizational objectives
and structure.
M2 Analyze the
advantages and
disadvantages of
interrelationships between
organizational functions
and the impact that can
have upon organizational
structure.

DOJI GOLD & GEMS
GROUP
Student : Ho Thi Anh Nguyet
Teacher : Alelie Campana Zaragoza
Submission date : June 15, 2020
World count : 4819

Table of Contents
I. INTRODUCTION ........................................................................................ 1
II. METHODOLODY ........................................................................................ 1
III. FINDINGS .................................................................................................. 2
1. Kind of Buiness and General Information ................................................ 2
2. Company profile ....................................................................................... 3
3. Type and Purposes ................................................................................... 4
A. Type .......................................................................................................... 4
B. Purpose .................................................................................................... 6
a. Vision .................................................................................................... 6
b. Mision ................................................................................................... 6
c. Corporate values ................................................................................... 7
d. Objectives ............................................................................................. 7
4. Size and Scope of DOJI Group .................................................................. 8
A. Size .......................................................................................................... 8
B. Scope ...................................................................................................... 11
5. Functions ................................................................................................ 12
IV. DISCUSION .............................................................................................. 19
V. CONCLUSION .......................................................................................... 20
VII. REFERENCES ............................................................................................ 22

1 | P a g e
I. INTRODUCTION
This is the researcher’s first report for the subject Business and Business Environment. It is
to analyze the internal environment of a business and to invest in the company chosen was
DOJI. DOJI GOLD & GEMS GROUP was established on July 28, 1994. In the 90s of the 20th
century, DOJI was one of the pioneering companies in the intensive activities of mining,
cutting and grinding gems. Gemstones are exported to international markets, gemstones are
an extremely new field in Vietnam, the company became the first company to introduce the
international market of Star Ruby products of Vietnam with trademark. Vietnam Star Ruby
VSR. And since then, the Company has been dubbed the Ruby King of the world, making
Vietnam described as a bright spot on the International Gemstone map. DOJI Gemstone
Jewelry Group, operating under the parent company model. DOJI is the pride of Vietnam in
general and the world in particular.
II. METHODOLODY
To collect data about the DOJI Group, as researchers, we used the internet and gathered
other information in various articles and sources to gain public knowledge about the public.
ty. The researcher is also using some DOJI products for some data based on the researcher's
experience and interviews with other consumers.

2 | P a g e
III. FINDINGS
1. Kind of Buiness and General Information
There are 6 types of organization.
1. A sole trader: is an business owned by one indivialowns or is someone else. Being able to
control a company but being a private company is a bit financially and professionally
difficult.
2. Partnership: is when two or more businesses are established in cooperation with each
other owned by individual individuals. Partner companies can bring many benefits, more
experience, knowledge for businesses. Cooperating to support each other financially but
sometimes there are problems if the partners do not agree on the direction. business.
3. Private limited company: is a business association with legal identity according to its own
rights. There are effective advantages on separate entity tax or professional status, so on.
But establishing a division of ownership, sec control is more costly and time consuming.
4. Public limited company: is a public company under the laws of the United Kingdom and a
number of Commonwealth countries, and the Republic of Ireland. The limited liability
company whose shares are free to sell and sell to the public.
5. Non-profit organization: is a community-oriented organization. Nonprofit organization is
an organization that’s does not provide or distribute surplus funds to anymore for charitable
or sponsorship purposes.
6. Franchising: is a commercial activity. In addition, the franchising allows the franchisee to
conduct the purchase and sale of goods and services on its own terms under certain
conditions.

3 | P a g e
2. Company profile
Company name Doji Gold & Gems Group
Founder Mr. Do Minh Phu
Establish year 1994
The head office/ address 9th Floor, Ruby Plaza-44 Le Ngoc Han, Pham Dinh Ho
Ward, Hai Ba Trung Distric, Ha Noi, Viet Nam
The website address http://www.doji.vn
Company type Joint Stock Company
Telephone/ Fax [phone]
Email [e-mail]
Total capital 1.500.000.000.000 VND
Structure of ownerships Private enterprise
Core business fields Gem Mining, Gemstone Manufacturing,Producing gold and
jewelry, Trading in Gold and Jewelry, Export – Import,
Gemstone Jewelry, Real estate, Finance –
Banking.Accreditation – Training andRestaurant service.

4 | P a g e
3. Type and Purposes
A. Type
Organization Profit: Doji has brought a lot of revenue, DOJI's revenue brought a lot of
profits to the group.
In 2018, Doji (the parent company, excluding subsidiaries) recorded VND 63,126 billion in
revenue, up 22% from the previous year. Doji's net profit in 2018 also recorded positive
figures with a growth of 2.2 times to VND 80 billion, the highest ever.
Public: DOJI is a public company because Doji is a corporation whose ownership is
distributed among public shareholders through free stock trading on exchanges or free
markets. Although a small percentage of the initial stock is released to the public, daily
trading in the market determines the value of the entire company.
Figure 1 The ranking of TOP 500 largest private enterprises in Vietnam announced on November 26
recorded the TOP 3 position of DOJI Gemstone Jewelry Group.