Domino's Australia Media Crisis: A Strategic Problem Analysis (MBA)
VerifiedAdded on 2023/03/22
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This presentation delves into the strategic problems faced by Domino's Australia, specifically focusing on the negative media attention stemming from the underpayment of workers in early 2017. The analysis highlights how the pursuit of higher profits led to the exploitation of labor rights, resulting in significant financial and reputational damage. The presentation further details the internal investigations and actions taken by Domino's management, including the formulation of a task force and the termination of franchisees involved in the scandal. The analysis also explores the impact on the company's share prices and the efforts to rebuild public trust through improved public relations and wage policies. The presentation concludes with strategic recommendations, including stricter provisions against employee exploitation, improved financial oversight, and enhanced public relations, all aimed at preventing future crises and restoring Domino's brand image. Desklib provides access to similar presentations and solved assignments for students.
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