Business Model Analysis of Domino's: Innovation and Sustainable Growth

This report provides a comprehensive analysis of Domino's business model, highlighting its significance in the food and beverage industry. It begins with an introduction to business models and their importance, specifically in the context of Domino's Pizza. The report then explores the opportunities and threats arising from technological advancements, such as smart-connected products, and their impact on the company. It delves into the Osterwalder & Pigneur business model, outlining key segments like key partners, activities, resources, value propositions, channels, customer segments, cost structure, and revenue streams. The report emphasizes the significance of a well-defined business model for forecasting future growth and achieving sustainable success, concluding that Domino's model will play a crucial role in its long-term development and market competitiveness. References to relevant academic sources are included to support the analysis.

Innovation and
Sustainable Business
Development
Business Innovation and Disruption

Introduction
A business model is an essential tool for each and every
organization which is conducting its operations.
Likewise, Domino's is a huge brand in the field of food and
beverages and have a very strong business model for it
(Papatheodorou & Efthymiou, 2018).
Hence, its business model and its significance for the
development of this entity are illustrated in this report.

An appreciation of Business Model
Theory
 A business model is a theory which is being made in order to
run operations of a company properly in accordance with
standards which a company plans to achieve.
 Likewise, Domino's pizza Australia clearly has its own
business model which is being appreciated all over the world
with recognition to the business it is getting for itself from all
over the globe.

Opportunities and threats caused by
the advances
 Changes are inevitable they keep on rising as the time
passes because it is the need of today’s scenario.
 Technology is one such major example of causing threats
and making opportunities for businesses (Caroline, Compte
& Leite, 2018).

Opportunities
 Smart-connected products are something which is available
to people on everything for example- through website, online
media etc.
 Hence, this change has made domino's to get access to
many people who were unable to connect with it.
 It has opened the doors of a channel which is very large and
widened (Afuah, 2014).

Threats
 On the other hand, it also has caused a problem for the
company because many new arrivals have entered the same
market through advances (McGettigan, 2017).
 This in result has reduced the profit margin of the company
which is itself a decrease in profit.
 Likewise, competitions have also risen because of advances
for which Domino’s has to make strategies in order to deal
with it.

Osterwalder & Pigneur (2010)
business model
Osterwalder & Pigneur has formed a model for business which
has various segments in regards to lead the business to the
path of growth and success.
Likewise, it is a way of creating efficient and more effectively
reliable operations for a company which is operating on a very
large scale (Adekunle, Lyew, Orsat & Raghavan, 2018).

Findings
 Key partners
 Key activities
 Key resources
 Value propositions
 Channels
 Customer segment
 Cost structure
 Revenue streams

Application of Business Model
Segments
 It is significantly important for a business to have a proper
analysis of what it is trying to develop in order to have an
edge over the market.
 In order to have a better and more confined understanding
the terms Value propositions, resources, a system of
processes and profit formula can be added to the business
model (Gassmann, Frankenberger & Csik, 2014).