MGMT20132 - Analyzing Domino's Disruptive Business Model (T1 2018)

This essay examines the concept of business model disruption, focusing on Domino's as a case study. It begins by defining business models and disruption, highlighting how Domino's has innovated its business model through smart-connected devices. The company's internet-based application allows for easy order placement and efficient delivery, utilizing technology to monitor pizza preparation and track delivery personnel. The essay also addresses both the opportunities and threats associated with this disruptive model, such as customer difficulties with technology and potential solutions like increased staffing and free delivery options. The analysis also includes a discussion of the Osterwalder & Pigneur business model framework, as requested in the assignment brief, to illustrate the findings.

Transcript for the business model
The paper intends to discuss about business model and disruption. In order to understand the
concept of disruption and business model, the essay begins with giving the overview of business
model as well as disruption. While business model alluded to the plan of action of an
organization, disruption means innovation in the plan of action by smart-connected gadgets. In
this easy, the business model of a famous fast food chain company Dominos has been discussed.
The business model which has been discussed is disruptive. Additionally, the study sheds light
on the two above mentioned perspectives in business. The main purpose of the essay is to
understand the importance of disruptive business model in business.
The term business model refers to the concept of plan of action that defines how he the company
will generate more revenue from market and will pool profit accordingly. However, business
models vary from one business to another. A business model mainly sheds light on the rationale
of the organization while addressing the customer requirement. Through a business model the
organization gets a clear idea of other companies’ business strategy and the amount of revenue
they generate from market. It also gives an insight as to what are the ideas they apply in their
business to make it successful. As per the studies, different companies have different setting of
business model with a same purpose.
The term business disruption alludes to the innovation in the plan of action. Often those
innovations are implemented through smart-connected devices. Disruptive business model
rejects the traditional strategies while implementing possible changes in the business model. On
one hand, traditional business model follows the old principles without any changes. On the

other hand, disruptive business model seeks risks and takes experimental measures for the further
growth of the company.
The popular fast food chain Dominos has implemented innovation in it business model through
which the company has changed the scenario of delivery by incorporating smart connected
devices in their business. Through the internet based application, Dominos allows the customer
to place orders without any difficulties. The main aspect of it business strategy is the delivery of
the food that it offers. Within a minimum time, it delivers pizza to its customers. The smart
connected devices are able to take orders, monitoring of the process of the making pizza and
customer services. Along with that, the company through the smart connected devices keeps
track of the delivery persons so that the customers are satisfied.
The disruptive business model has both opportunities and threats to the business. The treat
emerges from the implementing smart connected devices is that the some customers often face
difficulties in understanding the concept of internet based applications and the websites. If the
company appoints more employees in the delivery section and provide free delivery options to
the customers, especially in the remote areas, it can gain more customers in order to further
growth of its business.