Domino's Business Model: Innovation and Sustainable Development Report

This report provides a comprehensive analysis of Domino's business model, emphasizing innovation and sustainable business practices. The introduction establishes the significance of business models for organizational operations, specifically highlighting Domino's as a case study. The report explores the business model theory, emphasizing its role in guiding company operations and strategies. It examines opportunities and threats arising from technological advancements, such as smart-connected products and increased competition. The Osterwalder & Pigneur business model is then applied, detailing key partners, activities, resources, value propositions, customer relationships, channels, customer segments, cost structure, and revenue streams. The report further discusses the application of business model segments, including value propositions, resources, processes, and profit formulas. The significance of the business model findings is underscored, emphasizing its role in forecasting, planning, and ensuring long-term sustainability. The report concludes by summarizing the key findings and reiterating the importance of a well-defined business model for organizational success.

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Innovation and Sustainable Business Development
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Innovation and Sustainable Business Development
Introduction
A business model is an essential tool for each and every organization which is conducting
its operations. Likewise, Domino's is a huge brand in the field of food and beverages and
have a very strong business model for it (Papatheodorou & Efthymiou, 2018). Hence, its
business model and its significance for the development of this entity are illustrated in
this report.
An appreciation of business model theory
A business model is a theory which is being made in order to run operations of a
company properly in accordance with standards which a company plans to achieve.
Likewise, Domino's pizza Australia clearly has its own business model which is being
appreciated all over the world with recognition to the business it is getting for itself from
all over the globe. According to Papatheodorou, (2018) Domino's has a very keen and
important long-lasting business which is a result of its business strategy and models. The
company provides very fast delivery of pizza it is selling in a market. In the words of
Caroline, (2018) the company earns a huge amount of profit as it has operations
worldwide. It makes an important growth in the company that it has a very strong
business model which completely focuses on satisfying customers. Mets, (2018) stated
that company is outgrowing the field of its operations and this is resulting in its business
worldwide. This is a very good outcome of its operations which are happening very
frequently on a regular basis. Apiakun, 2018 justifies this theory of model as a very
important business stream which takes a business to edge of its operations which are
conducted on a very large scale.
Opportunities and threats caused by the advances.
Changes are inevitable they keep on rising as the time passes because it is the need of
today’s scenario. Technology is one such major example of causing threats and making
opportunities for businesses (Caroline, Compte & Leite, 2018). Hence, directly or
indirectly business of Domino’s has also been impacted by these fluctuations.
Opportunities
Smart-connected products are something which is available to people on everything for
example- through website, online media etc. Hence, this change has made domino's to get

Innovation and Sustainable Business Development
access to many people who were unable to connect with it. It has opened the doors of a
channel which is very large and widened (Afuah, 2014). Also, there is a growth in
business because of such up gradations. For example, now Domino's not only through its
stores sells to people it has several tie-ups with Zomato, Swiggy, Ubereats and its own
website is really good and easy to do orders.
Threats
On the other hand, it also has caused a problem for the company because many new
arrivals have entered the same market through advances (McGettigan, 2017). This in
result has reduced the profit margin of the company which is itself a decrease in profit.
Likewise, competitions have also risen because of advances for which Domino’s has to
make strategies in order to deal with it.
The whole business model has been renewed according to these opportunities and threats
so as to create a very good and sustainable business model for success and growth of a
company in the market.
Osterwalder & Pigneur (2010) business model
Osterwalder & Pigneur has formed a model for business which has various segments in
regards to lead the business to the path of growth and success. Likewise, it is a way of
creating efficient and more effectively reliable operations for a company which is
operating on a very large scale (Adekunle, Lyew, Orsat & Raghavan, 2018). The findings
are illustrated as follows:
 Key partners
Domino's have various associations with various brands in order to market and circulate
its product in a market.
 Key activities
As it is a service industry so activities are primarily related to serving customers with
food and beverages it provides.
 Key resources
The resources are food items, groceries, finances, employees etc. which are being
actualized and ascertained according to the need of the company (Sakinç, Jacobson,
Hopkins, & Lazonick, 2017).

Innovation and Sustainable Business Development
 Value propositions
The services which Domino’s provides to its customer are always working as
propositions which create a value to its product. It has innovation in terms of food by
which it keeps on coming with one or other new products.
 Customer relationships
Customers are satisfied fully according to their needs and want which states that
Dominos' is satisfying its consumers. This in return is showering it with many more
profits which are helping it to grow worldwide.
 Channels
It has adopted several channels of communication as well as reaching its customers. Like
it provides online deliveries, take away, tie-ups with food delivery websites etc. so that
there is no complaints in regards to availability of the product to any customer.
 Customer segment
It has targeted various segments of customers on the basis of their interest, taste, and
preferences. According to which further food is prepared and made.
 Cost structure
The cost structure is easy and lucrative benefits to customers are given on the basis of
discounts so as to attract them more and more (Lasc, Lara-Betancourt & Petty, 2017).
This way Domino’s is keeping its customers connected with it.
 Revenue streams
The company is earning on a very good scale in terms of profit as it is operating
worldwide with the huge number of customers.
These are the factors which are contained by the theory of these authors which
thoroughly focuses on the completion of operations on time as well as with the best
alternative cost.
Application of business model segments
It is significantly important for a business to have a proper analysis of what it is trying to
develop in order to have an edge over the market. In order to have a better and more
confined understanding the terms Value propositions, resources, a system of processes
and profit formula can be added to the business model (Gassmann, Frankenberger &

Innovation and Sustainable Business Development
Csik, 2014). While applying value propositions Domino's has to take care of the fact that
it is trying to add something new and trying to create and new innovation in its product
line. There are a lot of add ups and subtractions has to be done while doing value
proposition. This helps in having most of the customer satisfaction. Resources are added
to the operations when there is something new coming on the list of company's product.
So, an actualization of finances, as well as the things which are required, has to be done
properly. A system of processes is something upon which the company is currently
working with an edge over the market. But eventually, with time, it has to be upgraded in
order to sustain in the market for a long period of time (Sekaran & Bougie, 2016). Profit
formula of Domino's currently is very proportionate in order t the requirement of the
company. The company is earning a very good amount of profit which helps it to grow at
a very good pace.
The significance of the business model findings
In order to talk about the scope of the business, a company has to forecast the future. In
other terms, planning is necessary for which business model is very significant. Likewise,
in Dominos future business this model will play a very significant role for the company
to grow and endeavor success for itself in long run. As the model concentrates on each
and every aspect of the business and that will aid the entity to grow and develop as an
industry. The future is not certain but an actualization of what might happen always helps
in reducing the consequent effect of any kind of situation. Hence, a business model is
such an activity up to the business operations which makes a company strong to have
long-run sustainability in the field of food and beverages (Gollenia, 2016). The findings
help in having the loopholes which may create problems in smooth operations of the
business. By this way, a company which is operating on a very large scale will be able to
find solutions to enhance its operations more and more so as to outgrow the section.
Becoming a company of customer's first choice is a dream of every organization for
which it has to improve its various sections from time to time. Likewise, a business
model is one such base of an entity upon which all the other factors conducts their efforts
so as to reach an outcome of achieving goals which an association sets for itself.
Dominos through these finding will improvise its operation more so as to reach the edge

Innovation and Sustainable Business Development
where it always wanted to be. This will help in reaching the best possible solutions for
each and every hurdle whichever is faced by Dominos at any point in time.
Transcript
In the above-demonstrated business essay focus has been focus has been given on the
term innovation and the use of the same in developing sustainability for a business
organization. Domino’s is a multination brand name on which the task is developed and
has been segmented into various sections. The prime component of the essay is the
business model adopted by the business entity and significance of the same for the firm
has been described further.
The first section of the essay comprises of the business model theory that is concerned
with the execution of the operations of a business organization as per the set code of
conduct and standards. On the basis of the research executed by the authors, it has been
concluded that Domino's has been attaining various benefits by making use of the
existing business models and strategies.
The second segment is all about the opportunities and threats that the business entity
attains and focus has been given on technology. The concept of technology has been
considered as the factor that has been influencing the business environment and is the
prime reason for developing the opportunities and threats for Domino’s.
The next section is concerned about the business model of Osterwalder & Pigneur and the
prime objective of this business model is leading the firm towards growth and growth.
Moreover, the business model also enables the business firm in the execution of efficient
and effective business operations.
Further, the essay comprises of the application of the business model. This segment is
concerned about the significant components that can be included in the business model
for having an edge over the market and competitors. The main elements that can be
included in the model are the value proposition, resources, system of processes etc.
Application of these components in the business model will enable the business entity in
attaining the varied range of benefits on various grounds.
The next segment comprises of the significance of the business model in the execution of
the operations within the business organization. The business model plays an integral role

Innovation and Sustainable Business Development
in various processes such as it is an empirical part of the planning process. The adoption
of the business model will aid Domino's in bringing the reduction of the consequent
effects of any kind of risks and it is also considered as an activity that will be developing
and advancing the business firm to a strong position so that it can survive for a long run
in the concerned sector.
Conclusion
It has been concluded by the above report that each and every organization has to be
anxious and obnoxious about the business model it is using. As the business model
directly relates to the operations of the firm which leads to success factor of the
organization.

Innovation and Sustainable Business Development
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