Dominos Pizza Innovation and Sustainable Business Development Report
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This report provides a comprehensive analysis of Dominos Pizza's innovation and sustainable business development. It begins by outlining the problem background, focusing on the potential of drone technology for delivery and the challenges associated with its implementation, such as governm...
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INNOVATION AND
SUSTAINABLE BUSINESS
DEVELOPMENT
SUSTAINABLE BUSINESS
DEVELOPMENT
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PART 1: PROBLEM
Background of the problem
Dominos Pizza is one of the largest
pizza restaurants in the world
The application of drones can help the
company to reach the customers
effectively
Problems can relate to obtaining
support from the Government
Background of the problem
Dominos Pizza is one of the largest
pizza restaurants in the world
The application of drones can help the
company to reach the customers
effectively
Problems can relate to obtaining
support from the Government

CONTD..
Definition of the problem
Use of effective technologies for the
application of the innovation
Evidence of the problem
Lack of technical support
Lack of support from investors
Definition of the problem
Use of effective technologies for the
application of the innovation
Evidence of the problem
Lack of technical support
Lack of support from investors

CONTD..
Timing considerations
Dominos Pizza need to consider the
longevity of the product.
Consideration of the broader
context
Gain assist from technical organisations
Materialise the workforce
Timing considerations
Dominos Pizza need to consider the
longevity of the product.
Consideration of the broader
context
Gain assist from technical organisations
Materialise the workforce
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PART 2: BENEFITS
Benefits to be delivered
Does not have to be stuck in traffic
Increase technical prowess
Importance of benefits to the
government
Bring about economic improvement
Introduce technology in the country
Benefits to be delivered
Does not have to be stuck in traffic
Increase technical prowess
Importance of benefits to the
government
Bring about economic improvement
Introduce technology in the country

CONTD..
Evidence of benefit delivery
Lack of traffic jam
Can deliver products despite lack of
staff
Evidence of benefit delivery
Lack of traffic jam
Can deliver products despite lack of
staff

CONTD..
Interdependence
Improve finances of the company
Rely on the investors to make financial
contribution
Interdependence
Improve finances of the company
Rely on the investors to make financial
contribution
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PART 3: STRATEGIC RESPONSE
Method and criteria
Gather new idea through
benchmarking system
Can help to remain competitive in
the business market
Method and criteria
Gather new idea through
benchmarking system
Can help to remain competitive in
the business market

CONTD..
Strategic options analysis
Provide emphasis on hiring talented
employees
Maintain rules and regulations
Check with the ideas of the market
Strategic options analysis
Provide emphasis on hiring talented
employees
Maintain rules and regulations
Check with the ideas of the market

CONTD..
Recommended strategic option
Provide aid based on the legality of the
business from the Government
Intervene during the delivery to ensure
that the innovation method can be
applied properly
Recommended strategic option
Provide aid based on the legality of the
business from the Government
Intervene during the delivery to ensure
that the innovation method can be
applied properly
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PART 4: PROJECT OPTIONS ANALYSIS
Project options considered
Managers need to be involved in the
R&D process
Maintain legality of the business
Maintain proper financial and human
resource strentgh
Project options considered
Managers need to be involved in the
R&D process
Maintain legality of the business
Maintain proper financial and human
resource strentgh

CONTD..
Stakeholder identification and
consultation
Involve customers and investors
Social impacts
Enhance effectiveness of the delivery
system
Environmental impacts
The drone need to maintain the eco-
friendly nature of the environment
Stakeholder identification and
consultation
Involve customers and investors
Social impacts
Enhance effectiveness of the delivery
system
Environmental impacts
The drone need to maintain the eco-
friendly nature of the environment

CONTD..
Economic impacts
Help in maintaining the economic
condition of the market
Improve profitability of the company
Economic impacts
Help in maintaining the economic
condition of the market
Improve profitability of the company
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PART 5: DELIVERABILITY OF RECOMMENDED
SOLUTION
Commercial and financial
Can improve delivery services
Implement marketing strategies and
gain a target market
SOLUTION
Commercial and financial
Can improve delivery services
Implement marketing strategies and
gain a target market

CONTD..
Management
Improve delivery services
Promote the use of the drones
Run a nearby test to check the validity
Management
Improve delivery services
Promote the use of the drones
Run a nearby test to check the validity

CONTD..
Delivery
Require performance measurement tool
Abide by the rules of the Government
Develop an organised framework
Delivery
Require performance measurement tool
Abide by the rules of the Government
Develop an organised framework
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BIBLIOGRAPHY
Avital, M., Andersson, M., Nickerson, J., Sundararajan, A., Alstyne, M. V., & Verhoeven, D. (2014). The Collaborative Economy: A Disruptive
Innovation or Much Ado about Nothing?.
Busse, C. (2016). Doing well by doing good? The self‐interest of buying firms and sustainable supply chain management. Journal of Supply
Chain Management, 52(2), 28-47.
Candi, M., Melia, M., & Colurcio, M. (2018). Two Birds with One Stone: The Quest for Addressing Both Business Goals and Social Needs with
Innovation. Journal of Business Ethics, 1-15.
Charles Jr, O. H., Schmidheiny, S., & Watts, P. (2017). Walking the talk: The business case for sustainable development. Routledge.
Dominos.com.au (2018). Dominos.com.au. Retrieved 23 April 2018, from https://www.dominos.com.au/
França, C. L., Broman, G., Robèrt, K. H., Basile, G., & Trygg, L. (2017). An approach to business model innovation and design for strategic
sustainable development. Journal of Cleaner Production, 140, 155-166.
Grobbelaar, S. S., Gwynne-Evans, N., & Brent, A. C. (2016). From enterprise development to inclusive innovation–A systemic instruments
framework for regional innovation support. African Journal of Science, Technology, Innovation and Development, 8(2), 233-246.
Johnson, G. (2016). Exploring strategy: text and cases. Pearson Education.
Joyce, A., & Paquin, R. L. (2016). The triple layered business model canvas: A tool to design more sustainable business models. Journal of
Cleaner Production, 135, 1474-1486.
King, A. A., & Baatartogtokh, B. (2015). How useful is the theory of disruptive innovation?. MIT Sloan Management Review, 57(1), 77.
Kleinknecht, A. (2016). Innovation patterns in crisis and prosperity: Schumpeter’s long cycle reconsidered. Springer.
Kogan, L., Papanikolaou, D., Seru, A., & Stoffman, N. (2017). Technological innovation, resource allocation, and growth. The Quarterly Journal
of Economics, 132(2), 665-712.
Lusch, R. F., & Nambisan, S. (2015). Service innovation: A service-dominant logic perspective. MIS quarterly, 39(1).
Newman, C. L., Wachter, K., & White, A. (2018). Bricks or clicks? Understanding consumer usage of retail mobile apps. Journal of Services
Marketing, 32(2), 211-222.
Osterwalder, A., & Pigneur, Y. (2013). Designing business models and similar strategic objects: the contribution of IS. Journal of the
Association for information systems, 14(5), 237.
Porter, M. E., & Heppelmann, J. E. (2014). How smart, connected products are transforming competition. Harvard Business Review, 92(11),
64-88.
Schaltegger, S., Hansen, E. G., & Lüdeke-Freund, F. (2016). Business models for sustainability: Origins, present research, and future avenues.
Serrat, O. (2017). Business model innovation. In Knowledge Solutions (pp. 499-507). Springer, Singapore.
Shank, T. M., Shockey, B., & Financial, R. J. (2016). Investment strategies when selecting sustainable firms. Financial Services Review, 25(2),
199.
Tanaka, T., Hamaguchi, T., Saigo, T., & Tsuda, K. (2017). Classifying and Understanding Prospective Customers via Heterogeneity of
Supermarket Stores. Procedia Computer Science, 112, 956-964.
Tukker, A., Charter, M., Vezzoli, C., Stø, E., & Andersen, M. M. (Eds.). (2017). System innovation for sustainability 1: Perspectives on radical
changes to sustainable consumption and production. Routledge.
van Westen, G., & Zoomers, A. (2016). Beyond Friend or Foe: Foreign Investment, Responsible Business and Local Development in Africa.
In Local governance, economic development and institutions (pp. 243-257). Palgrave Macmillan, London.
Avital, M., Andersson, M., Nickerson, J., Sundararajan, A., Alstyne, M. V., & Verhoeven, D. (2014). The Collaborative Economy: A Disruptive
Innovation or Much Ado about Nothing?.
Busse, C. (2016). Doing well by doing good? The self‐interest of buying firms and sustainable supply chain management. Journal of Supply
Chain Management, 52(2), 28-47.
Candi, M., Melia, M., & Colurcio, M. (2018). Two Birds with One Stone: The Quest for Addressing Both Business Goals and Social Needs with
Innovation. Journal of Business Ethics, 1-15.
Charles Jr, O. H., Schmidheiny, S., & Watts, P. (2017). Walking the talk: The business case for sustainable development. Routledge.
Dominos.com.au (2018). Dominos.com.au. Retrieved 23 April 2018, from https://www.dominos.com.au/
França, C. L., Broman, G., Robèrt, K. H., Basile, G., & Trygg, L. (2017). An approach to business model innovation and design for strategic
sustainable development. Journal of Cleaner Production, 140, 155-166.
Grobbelaar, S. S., Gwynne-Evans, N., & Brent, A. C. (2016). From enterprise development to inclusive innovation–A systemic instruments
framework for regional innovation support. African Journal of Science, Technology, Innovation and Development, 8(2), 233-246.
Johnson, G. (2016). Exploring strategy: text and cases. Pearson Education.
Joyce, A., & Paquin, R. L. (2016). The triple layered business model canvas: A tool to design more sustainable business models. Journal of
Cleaner Production, 135, 1474-1486.
King, A. A., & Baatartogtokh, B. (2015). How useful is the theory of disruptive innovation?. MIT Sloan Management Review, 57(1), 77.
Kleinknecht, A. (2016). Innovation patterns in crisis and prosperity: Schumpeter’s long cycle reconsidered. Springer.
Kogan, L., Papanikolaou, D., Seru, A., & Stoffman, N. (2017). Technological innovation, resource allocation, and growth. The Quarterly Journal
of Economics, 132(2), 665-712.
Lusch, R. F., & Nambisan, S. (2015). Service innovation: A service-dominant logic perspective. MIS quarterly, 39(1).
Newman, C. L., Wachter, K., & White, A. (2018). Bricks or clicks? Understanding consumer usage of retail mobile apps. Journal of Services
Marketing, 32(2), 211-222.
Osterwalder, A., & Pigneur, Y. (2013). Designing business models and similar strategic objects: the contribution of IS. Journal of the
Association for information systems, 14(5), 237.
Porter, M. E., & Heppelmann, J. E. (2014). How smart, connected products are transforming competition. Harvard Business Review, 92(11),
64-88.
Schaltegger, S., Hansen, E. G., & Lüdeke-Freund, F. (2016). Business models for sustainability: Origins, present research, and future avenues.
Serrat, O. (2017). Business model innovation. In Knowledge Solutions (pp. 499-507). Springer, Singapore.
Shank, T. M., Shockey, B., & Financial, R. J. (2016). Investment strategies when selecting sustainable firms. Financial Services Review, 25(2),
199.
Tanaka, T., Hamaguchi, T., Saigo, T., & Tsuda, K. (2017). Classifying and Understanding Prospective Customers via Heterogeneity of
Supermarket Stores. Procedia Computer Science, 112, 956-964.
Tukker, A., Charter, M., Vezzoli, C., Stø, E., & Andersen, M. M. (Eds.). (2017). System innovation for sustainability 1: Perspectives on radical
changes to sustainable consumption and production. Routledge.
van Westen, G., & Zoomers, A. (2016). Beyond Friend or Foe: Foreign Investment, Responsible Business and Local Development in Africa.
In Local governance, economic development and institutions (pp. 243-257). Palgrave Macmillan, London.

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