Domino's Crisis Communication: A Detailed Case Study and Analysis

This case study examines Domino's reputation crisis stemming from a prank video created by two employees, highlighting the company's failure to effectively manage the situation and the rapid spread of negative news through social media. The incident, involving unhygienic practices, violated health code standards and damaged Domino's reputation due to a delayed and inadequate communication response. The analysis underscores the importance of timely and transparent communication, suggesting proactive measures such as regular employee interaction, clear expectation setting, and robust communication policies to prevent similar issues in other Domino's restaurants. The study also touches upon the debate around social media in the workplace, weighing its potential for distraction and rapid dissemination of damaging content against its benefits. Ultimately, the case emphasizes the critical role of effective communication in crisis management and reputation preservation for businesses.

Introduction
 Dominos issue was on the prank video done by two employees.
 Matter was that cheese which was used by Dominos was not hygienic.
 It was against the health code standard.
The management of the Dominos was not successful in preventing the news which was
spreading.
The two employees were fired from the organisation.

How To Make Communication Effective
 Delay in communicating with people was the problem in Dominos.
This problem can be overcome if communication is done at the right time.
Do not make communication too big because too much of anything is not good
(Kaho, 2018).
Provide time to time feedback to your customers so that misunderstandings can
remove.

Dominos Wait And See Attitude
 Aggression is not the way to stop something which is wrong.
 Executives of Dominos thought that leaked news will not be popular as it
was before.
 But news spread like wild fire.
 Dominos reputation was damaged in few days.

How Communication Problem Can Be
Prevented At Other Dominos Restaurants
Time to time interaction should be done so that misunderstandings on the
behalf of employees can be removed.
Discussion regarding expectations from employees (Polevoi, 2017).
Create such communication policy that ensures time to time details
regarding employees performance.

Social Media: Banned from workplaces?
Needs for social media to be banned from workplaces-
 Disturbance during working hours.
Decrease productivity of the work because they pay less attention when they
indulge in social media.
 It spreads even a bad news very quickly which hampers the organisation reputation.

Conclusion
 The incident of video leaking by two employees puts major impact on Dominos reputation.
 In the event of video leak, social media spreads news very quickly that their wait and see attitude
was failed.
 At the end, video proved to be conspiracy of two employees.
 This news has given people a little pause.

References
• Kaho, M. (2018). How to Increase Communication in the
Workplace. Retrieved from:
http://smallbusiness.chron.com/increase-communication-
workplace-22775.html
• Polevoi, L. (2017). How to Avoid Miscommunication in
Your Workplace. Retrieved from:
https://quickbooks.intuit.com/r/employees/how-to-avoid-
misCommunication-in-your-workplace/