This report provides a comprehensive analysis of Domino's Pizza's marketing environment, focusing on new product development (NPD) models and contextual factors. It begins by exploring various NPD frameworks, including sequential, parallel, chaotic, and linear models, ultimately applying the linear model to Domino's Pizza. The report then delves into the political, economic, social, and technological factors influencing the company's operations and innovation strategies, examining their impact across different global markets. A SWOT analysis identifies Domino's Pizza's strengths and weaknesses in terms of innovation. The report concludes with a gap analysis and recommendations for enhancing its NPD and market strategies, such as offering healthier food options and establishing sustainable supply chains. The analysis is supported by relevant data and examples to provide a detailed overview of the company's marketing environment and its implications for innovation.
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