This report, submitted as part of a Bachelor of Arts with Honours in Digital Marketing at Coventry University, analyzes Domino's social media marketing strategy. It outlines specific objectives, including increasing brand awareness, building brand engagement, and providing effective social customer service. The report details the strategy, focusing on Facebook, Instagram, and YouTube, with allocated budget percentages and tactics such as contests, influencer marketing, and behind-the-scenes content. A Gantt chart provides a timeline for implementation, and the control section outlines metrics for tracking performance. The report also includes a detailed crisis management scenario based on a past incident, along with suggestions for improvement. The conclusion summarizes the key findings, and the report is fully referenced.