Domino's Pizza: Business Model Disruption & Innovation Analysis

This essay analyzes Domino's Pizza's business model in the context of innovation and disruption, focusing on the impact of smart connected products. It examines the concept of business models, tracing its origin to Michael Lewis's prediction about internet-connected companies. The essay further explores business model disruption through innovative production and the use of new technologies to gain a sustained competitive advantage, particularly highlighting the role of Additive Manufacturing. It uses Osterwalder and Pigneur's (2010) framework to analyze Domino's Pizza's business model from different perspectives, including its value proposition and profit formula, considering both the threats and opportunities arising from advancements in smart connected products.

Innovation and Sustainable
Business Development

BUSINESS MODEL AND DISRUPTION
Business model- The term business model
was first coined by a financial journalist
named Michael Lewis. He predicted that
the companies in future will be based on
the business models that will be connected
to the internet (Slavik & Bednár, 2014.
Business model disruption- Innovative
production and the production systems are
based on the new technologies that help in
competition to gain the sustained
differentiation. Technological
advancements have resulted in the
companies to establish their business. This
has also resulted in the emergence of
threats to the established business as well.
specifically, this is valid for a certain type
of disruptive technology like the Additive
Manufacturing (Amshoff et al., 2015).

Analysis of threats and opportunities Domino’s Pizza restaurants caused
by the advancement of the smart connected products

Business model framework by Osterwalder and Pigneur (2010)

Business model perspectives
Business models as the value
proposition
Business models as a profit
formula

REFERENCE
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