Analyzing Domino's Pizza Company Using the Mintzberg Model

This report analyzes Domino's Pizza Company using Mintzberg's organizational model, examining its various components like the strategic apex, middle line, techno-structure, support staff, and operating core. The report reflects on an internship experience at Domino's Australia, highlighting key learnings and areas for personal development. It discusses Domino's mission, vision, and values, assessing the company's strategic planning, marketing efforts, and organizational culture. The analysis identifies strengths such as employee retention and customer satisfaction strategies, while also noting challenges like communication issues arising from multiculturalism. The report concludes with recommendations for improving cultural integration and overall organizational effectiveness within Domino's Pizza.

Running Head: HOSPITALITY MANAGEMENT
Hospitality Management
Name of the Student
Name of the University
Author Note

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Executive Summary
The aim of this report is to analyze the Domino’s Pizza Company with the Mintzberg model
along with the examination of the functions of different sections of the organization. The
Mintzberg model is an effective framework to find out the design of various aspects in an
organization. This model comprises of six fundamental parts such as ideology, strategic Apex,
Middle line, Techno-structure, supporting staff and the operating core. The report scans the
various parts of the Domino’s Pizza Company through this framework and concludes by
providing suitable recommendations.

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Table of Contents
Introduction......................................................................................................................................4
Discussion........................................................................................................................................4
Part 1) Reflective Practice.......................................................................................................4
Part 2) Report...........................................................................................................................6
Overview of the Company.......................................................................................................6
The Mintzberg’s Organizational Model..................................................................................6
The Domino’ s Pizza company and the Mintzberg’s Model...................................................8
Effectiveness of the Structure................................................................................................13
Recommendation...........................................................................................................................14
Conclusion.....................................................................................................................................15
Reference.......................................................................................................................................16

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Introduction
An organization is an integrated unit of individuals which is designed to achieve the
collective goals. The organizations are the open systems which are greatly affected by the
environment they work under. In the highly competitive industry, the organizations build their
own management structure which help to build relationships within the workforce. There are
various departments and each department has its own specific performing abilities, roles and
responsibilities. A well-structured organization achieves the utmost coordination with formal and
effective channels. It also describes the way the separate actions are connected together and help
the organization to achieve the desired outcomes.
An organizational structure also includes the division of power, role, responsibilities,
authority in the workforce along with the vision, mission and culture of the organization which it
nourishes and wants to achieve in future. The present report will analyze the Domino’s Pizza
Company with the Mintzberg model along with the examination of the functions of different
sections of the organization. The Mintzberg model is an effective framework to find out the
design of various aspects in an organization. This model comprises of six fundamental parts such
as ideology, strategic Apex, Middle line, Techno-structure, supporting staff and the operating
core (Janićijević 2017). The report will scan the various parts of the Domino’s Pizza Company
through this framework and conclude by providing suitable recommendations. The report will
start with providing a reflection regarding the internship at Dominos Australia. It will conclude
by scanning the organizational structure of Dominos through the model and analyze it
effectiveness. A proper recommendation will also be provided based on which the company can
reduce their cultural clashes in future.

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Discussion
Part 1) Reflective Practice
During the time of my internship in Dominos Australia, I worked as a sales executive and
involved into few operations which were highly interesting for me. The activities were the
interacting with the clients, listening to them and advising them and launching new ad attractive
products and services for the clients. As a whole, I had become responsible for the conduction of
smooth transactions with the consumers. I was also made to look after the administrative
operations of the company such as data entry, customer e-mails and customer updates and many
others. However, I was there for the time duration of three weeks and reported to my manager
every day. Within this short time period, I learnt more than I expected and found myself to be
developing my analytical skills and the managerial abilities too. No, doubt Domino’s is a
renowned company, but after my internship, I would like to acknowledge Domino’s as one of the
biggest food chain operators in Australia.
I would also like to appreciate the outstanding growth that the company has experienced.
There are certain factors which facilitate the growth of the company such as the ability to adopt
the changes and the vibrant operations too. I believe it has been possible for the company
manager’s leadership qualities. Another strength of the organization is the team spirit as well as
the clear follow up of the objectives of the company. The integrated bond among the employees
and the support of beach other help the organization to develop fast. The role of the manager is
also highly important as he helped me a lot in adjusting in a new environment. There were 20
interns and he managed them so well. The manager’s decision making skills are highly effective
in nature and with the capacity to hold the influential quality in order to push the employees

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towards their goals. The report will further proceed with the company overview along with the
Mintezberg’ organizational model.
Domino’s is such as organization which is focused in the ethical aspects of business. As
a sales executive in one of the biggest food chain operators, I must say that I have many working
capabilities and personality traits but at the same time I need to work on my knowledge
regarding the products and services of the company with greater details. I faced difficulty in the
communicating with the customers while dealing with them. I specially occurred when I was
dealing with the transactions operations. Hence, the manager of the company suggested me to
use the marketing management approach to address the difficulties. I have decided that I will
monitor my performance regarding dealing with the barriers which affects my performance in a
negative manner. The main barrier I faced was the hesitation to ask questions in the professional
environment. After the suggestion of the manager, I penned down my queries and asked him
only when he was free. This worked as an easy way of resolving my communication issues.
Part 2) Report
Overview of the Company
The Domino’s pizza Enterprise Limited is the biggest pizza chain across Australia as far
as the network sales is considered. It is also the largest franchisee in the world of Domino’s. The
first store which was opened in Australia was in Springwood, Queensland in the year 1983. The
home delivery practice was initiated by the Pizza Oven Family Restaurant in Australia.
Currently, there are almost 600 stores of Domino’s around Australia and the company is
deciding expand the stores in numbers. Most of the stores are in cities like Adelaide, Melbourne
and Sydney and in the rural areas too like Armidale. In the year 2017, Domino’s launched a type
of camera unit for quality control and named as Pizza checker (Dominosfranchise.com 2019).

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The Mintzberg’s Organizational Model
It is a framework that is initiated by Henry Miintzberg in the year 1983. According to
him, there are five parts of an organization. These are as follows:
The Strategic Apex
The strategic apex addresses the top management of the organization including the
supportive staffs who are required by the top management.
The techno-structure
This step covers the analysts such as the engineers, planners, accountants, personnel
managers and the researchers too.
The Middle Line
The middle line consists of the middle and lower level management staff in an
organization.
The Support Staff
Those people who are responsible for providing indirect services to a company are
included in the support staff segment (Mintzberg 2017).
The Operative Core

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In this level, those workers are included who are responsible for the execution of tasks.
Image – 1 – Mintezberg Model
Source - (Mintzberg 2017)
The Domino’ s Pizza company and the Mintzberg’s Model
The Ideology in the Organization
The ideology comprises of the shared vision, values and culture of an organization. The
objectives of an organization are reflected by the mission statement of the organization. Notably,
the mission statement requires to be clear, concise and expressive of the business strategy in an
effective manner. The mission statement of Domino’s is highly expressive of their vision and
values. It states “Sell More Pizza, Have more Fun “which is true to the words. It connotes the
future aim of the company that is to become one and only pizza company They focus more on

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the customer satisfaction and profit through customer demand. The vision statement on the other
hand is considered as the renouncement of the goals of the organization. The vision statement is
solely related to the mission statement of the company. The vision statement of Domino’s Pizza
is “Leading the Internet of Food, In Every Neighborhood”. This statement is connected with the
mission statement of the company. The company can reach every corner of the neighborhood by
selling more and more pizza. This is the clear objective of the company.
The values of the company are the core beliefs of the company which they follow during
operating. It defines the beliefs and the ethics based on the activities conducted by the
management and the employees. The company values the employees and customers because they
consider them to be the foundations of the company (Seekingalpha.com 2019).
The organizational culture of Domino’s focuses on multiculturalism. Since it is an
international enterprise, there are people from different parts of the world are employed in the
workforce. It is true that multiculturalism promotes the talent pool. However, communication
problems also occur due to cultural diversity.
The Strategic Apex
The Domino’s Pizza company is aimed at delivering the best quality product to its
potential and stand up on the expectation of the customers. The company also aims at
maximizing the number of stores and in Australia and other countries too. The future strategic
plans of the company are to consider the various factors which affect the company’s strategic
planning, execution, development and evaluation. In the next few years, the company envisions
to enter the market of Europe too (Moen 2017). The company is best at its strategies of retaining
the employees and the customers. The employees are paid high with job security under a good

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working environment. The customers on the other hand are offered high quality and innovative
products at lower prices. The company pays value to the customers’ money and provide them
excellent product and services. Apart from the employees and the customers, the company also
abides by the ethics of business and follows the government regulations, taxes, policies and
contribute to the growth of the society and economy.
Image 2- Domino’s Organizational Hierarchy
Source – (Hospitalitytech.com 2019)
The techno – structure
The marketing department of Domino’s Pizza has taken up all the responsibilities of
internal and external operations of the company in both the Australia and New Zealand Zone.
The company concentrates on the marketing aspect because it plays an integral role in the

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expansion of the business. The marketing department of the company is contributive of the
soaring sales of the company. The company sponsors the Saturday night TV shows such as
Britain’s Got Talent which helps the company to increase the attractiveness for the customers.
Don Meji is the CEO of the company and keeps monitoring the innovation of new types of food
satiating the needs of the customers along with the marketing campaigns on social media and at
the retail stores. The company uses advanced meet processors in its Pizza production and
superior quality of spices too in order to reach the standard flavors the customers expect.
Middle Line
The Domino’s Pizza’s organizational culture is the role culture and it is highly affected
by the macro environment. The role culture denotes that position is the primary power in the role
culture. In this type of organization that is under the role culture, staffs are provided with the
opportunity to identify their own individual roles. Having the own hierarchical bureaucracy
system these type of business become successful in the stable environment. The manager is the
most successful person because people are below him and work under his directions. It is better
because the employees have the chance to grow their career and avail promotion. However, the
communication channel is poor in this type of organizational structure because a single message
has to pass through many levels. The strategies are set by the managers. The primary role of the
manager is to plan, organize, lead and control. The entire cycle is not complete until all the roles
are executed. Hence, it becomes necessary to manage diversity in the workforce.
Support Staff
The human resource department of Domino’s is highly initiative in their approach of
taking care of various aspects of the organization. They are extremely enthusiastic in their way of

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ensuring that the employees are getting paid properly and on time. The search for the equitable
bonus and other benefit plans. Apart from this, they are also engaged in sourcing and acquiring
the developing programs and getting the top talents in their organization. The developing
programs help the members to get the best out of the work (Taran, Boer and Lindgren 2015). The
human resource team of Domino’s is also providing the stakeholders with the metrics and
persistently working on the talent summit and other workforce planning. Along with these, the
corporate benefit programs are also being conducted in order to improve on the corporate benefit
programs.
The accounting and finance team on the other hand, is taking a cross –functional
approach which turns the accurate reporting and numbers into the meaningful information. The
team members also have the opportunity to share all of their financial expertise through
partnering with the business managers. This is done in order to make all the areas of the
company strong.
Image 3- Domino’s Strategic operations
Source – (Dominosfranchise.com 2019)