Report on Management Product and Service Innovation at Domino's Pizza

This report provides an analysis of management product and service innovation at Domino's Pizza. The report begins by providing background information about the company, including its vision and strategies. It then identifies and discusses three key innovation issues: shift in leadership, reinvention through business model innovation, and digital transformation. The significance of each issue is explained, highlighting how they affect Domino's Pizza's operations and market position. The report also considers how these issues are shaped by the context of the organization, focusing on consumer preferences and industry dynamics. The analysis includes discussions on how digital technologies are used to engage customers, simplify operations, and boost profits. References to relevant academic sources are provided to support the analysis.

Running head: MANAGEMEENT PRODUCT AND SERVICE INNOVATION
Management product and service innovation
Name of the Student
Name of the University
Author’s Note

1
MANAGEMEENT PRODUCT AND SERVICE INNOVATION
1. Information about the organization
Dominos Pizza Inc. is an American pizza restaurant that is mainly founded in the year
1960. The organization had it’s headquarter in Michigan. It is identified that the company is one
of the market leaders in the organized pizza market. The main vision of the company is to
become the best pizza delivery company in the world by focusing on exceptional people (Pizza,
2018). It generally strives for developing various types of products that mainly suit the tastes of
the consumers in order to delight them. The company mainly believes on the strategy of thinking
global and acting local. Thus, the company is mainly innovating number of new products
including crusts, toppings as well as flavors that mainly suits the taste buds of the consumers. In
addition to this, providing proper value of money as well as proper affordable products is
considered as one of the important effort by the organization.
2. Three issues related to innovation
The issues that are associated to innovation are as follows:
Shift in leadership: It is identified that in the mindset of recruitment world, the leaders
are generally identified to be good only for a specific period for the growth of the company.
However, due to shift in leadership the organization faces number of issues as well as challenges
to cope with the innovation that is required for achieving success (Dutta, Lanvin & Wunsch-
Vincent, 2015). Therefore it is found that shift in leadership will not be helpful in successfully
managing the innovation that is needed for remaining competitive in the market.
Reinvention through business model innovation: It is identified that acceleration of
both dynamics as well as to pace of distribution is generally triggered with the help of the new
technologies however it mainly decreases lifetime of the business models. Thus, the company

2
MANAGEMEENT PRODUCT AND SERVICE INNOVATION
reactively or proactively innovate their business models for remaining competitive (Jaeger et al.,
2015). In both the cases, it is identified that the companies are forced to change the process of
doing business, which poses number of challenges as well as issues.
Digital transformation: It is found that digital transformation generally assists in
improving the performance of the companies. However it is identified that digitization generally
poses number of challenging requirements for the organization to become capable for the
innovation that is needed for making the organization successful (Diaz-Garcia, Gonzalez-
Moreno & Saez-Martinez, 2015). In addition to this, it is found that the organizations also faces
lot of challenges in becoming user centered for successfully picking up the digital age as well as
speed.
3. Explanation of the significance of the issues
It is found that the innovative issues that are identified are very much significant for the
organization of Domino’s pizza. The significance are illustrated below:
Digital transformation: It is identified that Domino’s Pizza is one of the innovative
company that utilizes number of digital technologies over number of channels for engaging with
its customers (Botha et al., 2017). The utilization of digital technologies not only helps in
simplifying the operation of the organization but also helps in boosting company’s profit. The
digital innovations that are adopted within the organization include GPS tracking system, emoji
based SMS ordering, loyalty program, Pizza chef IPAD app, order from smart watch, powerful
ordering platform as well ad offering apps.

3
MANAGEMEENT PRODUCT AND SERVICE INNOVATION
Shift in leadership: Due to shift in leadership, the organization is able to innovate its
business, which leads domino’s Pizza to become of the largest market leaders in the organized
pizza market (De Jesus Pacheco et al., 2017). In order to remain competitive, the organization
utilizes innovative technologies from time to time and in order to perform successfully the
leaders of the organization has been shifted which further helps the organization in achieving its
goals as well as objectives.
Reinvention through business model innovation: It is found that proper acceleration of
both paces of distribution as well as dynamic is mainly activated with the help of the new
technologies however, it generally minimizes the lifetime of the business models that are mainly
associated with the business of the organization (Zuniga et al., 2016). Thus, the company
reactively or proactively innovate their business models for remaining competitive, which helps
Domino’s Pizza in becoming one of the largest market leaders in the pizza market.
4. Consideration about the identified issues that is shaped by the context of the
organization
It is identified that digital transformation issue is mainly shaped by the type of
consumers as well as by the nature of the industry. It is because the consumers mainly prefer
digital transformation as due to digitization they can be able to order pizza quite easily with the
help of an email, can track order, as well as can get offers (Dutta, Lanvin, & Wunsch-Vincent,
2015). In addition to this, the company creates apps for different platforms so that the consumers
do not face any type of challenges in ordering pizza. As this industry cannot exist in the market
without creating loyal customers, the company utilizes the process of digital innovation within
the organization (Diaz-Garcia, Gonzalez-Moreno & Saez-Martinez, 2015). The adoption of

4
MANAGEMEENT PRODUCT AND SERVICE INNOVATION
digital techniques not only helps in making the organization successful but also assists in making
the company as one of the market leaders in the existing pizza market.

5
MANAGEMEENT PRODUCT AND SERVICE INNOVATION
References
Botha, N., Turner, J. A., Fielke, S., & Klerkx, L. (2017). Using a co-innovation approach to
support innovation and learning: Cross-cutting observations from different settings and
emergent issues.
De Jesus Pacheco, D. A., Carla, S., Jung, C. F., Ribeiro, J. L. D., Navas, H. V. G., & Cruz-
Machado, V. A. (2017). Eco-innovation determinants in manufacturing SMEs:
Systematic review and research directions. Journal of cleaner production, 142, 2277-
2287.
Diaz-Garcia, C., Gonzalez-Moreno, A., & Saez-Martinez, F. J. (2015). Eco-innovation: insights
from a literature review. Innovation, 17(1), 6-23.
Dutta, S., Lanvin, B., & Wunsch-Vincent, S. (2015). The global innovation index 2015. Effective
Innovation Policies for Development, Geneva: World Intellectual Property
Organization.
Jaeger, P. T., Gorham, U., Taylor, N. G., & Bertot, J. C. (2015). Teaching information policy in
the digital age: Issues, strategies, and innovation. Journal of Education for Library and
Information Science, 56(3), 175.
Zuniga, P., De Negri, F., Dutz, M. A., Pilat, D., & Rauen, A. (2016). Conditions for innovation
in Brazil: a review of key issues and policy challenges.
(Pizza, D. (2018). All new dominos. Dominos. Retrieved 16 March 2018, from
https://www.dominos.co.in/about-us

6
MANAGEMEENT PRODUCT AND SERVICE INNOVATION