Strategic Plan for Domino's Pizza: Internal and External Analysis

This report provides a strategic plan for Domino's Pizza, analyzing its internal and external environments. It begins with a macro-environmental analysis, assessing political, economic, social, and technological factors. Porter's Five Forces and competitor analyses are conducted to evaluate the competitive landscape. The report then examines Domino's vision, mission, and goals, followed by a VRIO analysis to determine its competitive advantages. A value chain analysis assesses operational efficiencies, while stakeholder analysis identifies key stakeholders and their needs. SWOT analysis is used to evaluate internal strengths and weaknesses, and external opportunities and threats. The report concludes with an assessment of the company's long-term viability, and strategic business goals. The report covers strategic goals, including short-term and long-term corporate and business unit goals, to provide a comprehensive overview of Domino's Pizza's strategic position and future prospects.

Speaker notes
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Assessment 1
Slide 1
Macro environmental analysis
The political, economic, social and technological factors affect the organisation and its
growth in the market. The factors such as regulatory framework, Cultural backgrounds,
Technological advancements and investment competitive norms (Ansoff, Kipley, Lewis,
Helm-Stevens, & Ansoff, 2018).
As per the analysis of porters five forces analysis, the company have high threat of new
entrants due to new ideas and innovation by the companies. The company have high
bargaining power of suppliers and buyers that affects the growth of the organisation. It is
observed that the company have moderate level of substitute as the demand of healthy
product is increases. The company have high level of competitors in the market (Dawson,
2014).
The competitor’s analysis of the company defines the position in the competitors. There are
large number of competitors of the company such as Pizza’s Hut, McDonald’s, Starbucks and
KFC.
Slide 2
The vision of the company is to become the best pizza delivery in the world. It is observed
that the company requires to attain the vision due to which it has to develop the mission. The
mission of the company is to developed to an inclusive culture. The goal of the company is to
expand the food chain in the market.

As per the VRIO Analysis, the company has strong competitive advantage as the brand
position, and presence is rare, valuable, and imitable due to which the competitors cannot
able to copy it and it can attain the success (Baker, 2014).
Slide 3
Value Chain Analysis
The value chain analysis of the company contains the inbound logistics, operations, outbound
logistics, marketing and sales, services, firm infrastructure, human resource management and
technology development. The analysis state that the company includes raw material, high
ingredients, effective infrastructure and the services. The company have highly effective
employees that help the organisation to attain the success in the business and deliver the
quality of services.
Slide 4
Stakeholder analysis of the company states that the needs and desire of the stakeholders such
as employees, owners, and customers. The company fulfil all the needs and wants of the
stakeholders in order to attain the success.
It has been founded that the Customers’ preferences, Local franchise partner, Cost control
process, Use of the basic model, Consideration of the local culture, Market outlets and
Competitive advantage are the key success factors of the company that helps to attain the
success in the business.

Triple Bottom Line of the company mainly focuses on the environment and social concerns.
The analysis of the triple bottom line states that the company focuses on the paper packages
in order to reduce the environmental issue.
Slide 4
SWOT Analysis
Strength
The company have strong channel network that helps to deliver the services in different
areas.
Quick services are the biggest strength of the company in the market.
Weaknesses
In the mature market, the demand of consumers is decreases.
Opportunities
It has the opportunity to expand the business in the different market with the new variety of
product by using its brand position.
Threat
The company have high threat of competitors such as KFC, McDonald, Starbucks and many
others.
Long Term Viability
As per the internal and external analysis, it states that the company has high opportunity to
attain the success in the future.

Assessment 2
Slide 1
As per the macro environmental analysis, it is observed that the economic and political
stability of Australia support the organisation for growth. The other factors of the Australia
such as cultural, environmental policy are favourable for the company which helps to expand
the business (Ball, Hiscox, & Oliver, 2017).
Porter’s five forces analysis of the company states that the organisation have high threat of
new entrants due to less capital requirement. Bargaining power of buyers, suppliers are also
affects the organisation growth. It also face the high competition in the market due to large
number of competitors such as McDonald, Pizza Hut and KFCMc (Carthy, 2018).
Slide 2
The competitor analysis of the company states that the competitors give the close competition
to the company by offering the low prices or adopting the different strategies (Bratton, &
Gold, 2017).
As per the success factors, it has been seen that the company has efficient supply chain, large
number of consumers and variety of services that helps to achieve the success in the business.
The stakeholder analysis of the company states that the organisation adopts the strategies in
order to satisfy their stakeholders. It listen the employees query and try to adopt approaches
in their favour (Armstrong, & Taylor, 2014). The organisation provides the best food to
consumers to satisfy their demand.
Slide 3

The VRIO Analysis of the company states that the company can gain the competitive
advantage. The services, brand awareness, corporate strategies and cost of distribution and
logistics are rare, valuable, organisational due to which it is difficult for competitors to beat
the company. These techniques and strength of the company helps to gain the competitive
advantage (Bailey, Mankin, Kelliher, & Garavan, 2018).
Slide 4
The internal analysis of the company have the strong channel and it’s approach to deliver the
services at the right time are the strength.
The weakness of the company is the fluctuating demand of consumers towards the services
The opportunity of the company is to expand the business in New Zealand as per the stability
of external factors (Carson, & Kerr, 2017).
The company have high threat of competitors such as McDonald, KFC and many others.
Business strategies
The strategies of the company help to grab the different areas in order to overcome the
weaknesses and threat so that it can achieve the success in business. The company develops
the all types of strategies to implement in the every step of the organisation such as Short
Term Corporate Goals, Long Term Corporate Goals, Short Tem Business Unit Goals, and
long Term Business Unit Goals (Doraisami, & Millmow, 2016).
Long term Viability
At the end, it has been seen that the company can achieve high success in the business in
future. The internal and external analysis of the company helps to grab the market.