Strategic Marketing Plan: Analyzing Domino's Pizza's Business Strategy

This report provides a strategic marketing plan for Domino's Pizza, starting with an executive summary that outlines the analysis of internal and external factors. The introduction establishes the report's purpose, which is to prepare a strategic plan examining the external and internal environmental forces along with the stakeholders’ analysis of the company. The external analysis uses PESTEL and Porter’s Five Forces to evaluate macro and micro environmental factors, respectively. The internal analysis includes SWOT, value chain, and VRIO analyses, along with a triple bottom line assessment. The report examines the company's background, assumptions, and key success factors in the industry. The external analysis covers political, economic, social, and technological factors, along with a detailed industry analysis using Porter's Five Forces. The internal analysis delves into the company's vision, mission, goals, and financial performance using the triple bottom line. Competitive advantages are evaluated, and a SWOT analysis is conducted. The report concludes with an assessment of the business's long-term viability, referencing competitor analysis and stakeholder perspectives.