This report provides a detailed marketing analysis of Donald B, a new chocolate manufacturer based in Melbourne, Australia. The study examines the importance of understanding consumer behavior in the dynamic business environment, focusing on market analysis and strategies to gain a competitive advantage. It includes an executive summary, table of contents, and an introduction outlining the company's goals for international market expansion. The report delves into buyer behavior, analyzing cultural, social, personal, and psychological influences on consumer purchasing decisions. It also provides micro-environmental analysis, assessing suppliers, intermediaries, publics, and conducting a competitor analysis of existing chocolate brands in Australia like Cherry Ripe, Snickers, Crunchie, Freddo Frog, and Kit Kat. Furthermore, the report explores the macro-environment and concludes with strategic recommendations for Donald B to effectively compete in the Australian and international chocolate markets. The analysis highlights the need for effective marketing strategies, including promotion, to overcome market threats and attract customers.