This report provides a comprehensive strategic management analysis of Donald B, a chocolate manufacturer based in Australia, focusing on its potential for international expansion. The report begins with an executive summary and table of contents, followed by an in-depth examination of consumer behavior within the chocolate industry, highlighting purchasing patterns and preferences. A detailed analysis of Donald B's microenvironment is presented, including an assessment of supplier power, buyer power, the threat of new entrants, and the role of distributors in the confectionery industry. The report then summarizes the competitive landscape, identifying key players like Nestle, Mondelez, and Mars. Furthermore, the macro-environment is analyzed, considering social influences such as consumer health concerns and political factors affecting the business. The conclusion summarizes the key findings and their implications for Donald B's strategic planning and future success in the global market. The report emphasizes the importance of understanding the external environment for effective strategic decision-making and sustainable growth.