This case study examines Donald B's potential global expansion, focusing on the chocolate industry and its competitive landscape. It delves into consumer behavior, analyzing factors influencing purchasing decisions, including taste, advertising, and quality. The microenvironment is explored, highlighting suppliers, distributors, and the readily available demand for chocolate products, particularly among children. Key competitors like Cadbury, Nestle, and Mars/Wrigley's are identified. The case study uses the example of Melbourne, Australia to present the opportunities and challenges Donald B may face in the global market and how to overcome them. This assignment is available on Desklib, a platform offering a wide range of study resources, including past papers and solved assignments, to support students in their academic pursuits.