This report outlines a comprehensive marketing strategy for Donald B, a chocolate product maker aiming to expand its brand nationally and internationally within the Australian market. It includes a segmentation analysis based on geographic, demographic, psychographic, and behavioral factors, along with an assessment of segment attractiveness using criteria like identifiability, reachability, responsiveness, substantiality, and profitability. The report identifies the target market as young girls, children, and boys, and recommends positioning strategies focused on product, channel, service, people, and image differentiation. Marketing strategy alternatives such as market penetration, product development, distribution, cost leadership, and differentiation are explored, culminating in a recommended strategy choice that enhances sales, profitability, and customer base. The strategy covers product, pricing, distribution, and communication decisions, while also addressing potential prospects and challenges for Donald B in the competitive chocolate market. Desklib provides access to this and other solved assignments.