Managing Enterprise: Donut Worry - A UK Doughnut Shop Business Plan

This report presents a comprehensive business plan for "Donut Worry," a UK-based doughnut shop specializing in sugar-free and gluten-free options. It begins with an introduction to enterprise management and a business overview, including a feasibility analysis and a description of the product offerings (Romanian, Greek, and American recipes). The report then delves into a PESTLE analysis, assessing the political, economic, social, technological, legal, and environmental factors impacting the business. A business canvas model is used to outline key activities, resources, and customer relationships. The value proposition focuses on addressing the health concerns of the target market. Risk management strategies are detailed, addressing potential challenges like Brexit and financial risks. The report concludes by highlighting the employment skills necessary for group project completion and summarizes the key findings, emphasizing the potential for high profitability and long-term sustainability in the marketplace. References to academic journals and books are also included.

MANAGING
ENTERPRISE
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INTRODUCTION...........................................................................................................................3
Business Overview..........................................................................................................................3
Feasibility analysis...........................................................................................................................4
PESTLE ANALYSIS..................................................................................................................4
BUSINESS CANVAS MODEL..................................................................................................6
VALUE PROPOSITION.................................................................................................................7
Risk Management........................................................................................................................8
Range of employment skills in the completion of a group project..................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11
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INTRODUCTION
Enterprise management is a process that include management of day to day process such as
customer relationship management, inventory management, accounting and human resource in
order to co-ordinate different functions in effective manner as to accomplish common goal
(Toms, Wilson and Wright, 2019). The main role of enterprise management is to successfully
accomplish business objective and convert business idea into successful venture.
Business Overview
Present support include team business plan in order to pitch potential investor as well as
senior manager. In this regard business idea that has been undertaken is launch of a doughnut
shop in United Kingdom provinces (Apostolopoulos and et. al., 2018). The shop will be launched
under the name of Donut Worry. In this organisation will offer freshly and healthy baked
doughnuts that are made up of organic ingredients and are sugar and gluten free. Three main
variants that will going to be served by organisation is Romanian (Papanashi), Greek
(Loukoumades) and American recipes. As the product is made up of gluten and calorie free
ingredients this will offer numerous benefits for individuals who are suffering from diabetes.
With the help of this business idea organisation will going to serve customers of UK in best
effective manner while ensuring their health and Wellness. This organisation target groups of
those individual who look forward to try something unique and art and towards health
consciousness.
Feasibility analysis
Present idea is related to launching of a doughnut shop that provides sugar and gluten free
healthy items to customers. After evaluation of consumers within market and extensive analysis
and evaluation perfect location for shop has been selected which is in London EC1 R. In this
relation research has been conducted on London that includes price range of products that are
mainly offered by business that are already established in the market place. By this it has been
identified that product that has been offered by business are quite high that states that goods and
services that are offered are not economical and can further not be able to afforded by middle
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and lower class individuals (Higgins and et. al., 2019). Further it has been identified that student
groups also could not be able to afford the high price products. Thus, with the help of launching
this doughnut shop with affordable price range consideration of all groups of customers has been
undertaken in order to cover large segment of population in UK.
In addition with it is important that business idea that has been undertaken is properly tested
before its real execution with the Marketplace. With the help of this testing positive and
profitable outcomes can be gained, this test can be undertaken with the help of macro and micro
environmental analysis of idea that can be undertaken by organisation by taking use of different
types of models.
PESTLE ANALYSIS
Variable Construct
Political  This has been identified that stable as well as democratic political
conditions within UK Kingdom provinces effectively offer support to
the growth of business venture.
 European, local and national government provide aid to the
development of business venture by providing numerous forms of
exemptions and grants that include grants such as Seed Enterprise
Investment Scheme (SEIS), Apprenticeship Grant, Gigabit Broadband
Voucher Scheme, EUREKA Eurostars, R&D Tax Credits etc. (List of
small business grants in the UK, 2019).
 Further it has been evaluated that incident of terrorism as well as war
between International countries may negatively impact on the business
venture.
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Economical  It has been identified that in UK customers have price sensitive nature
that effectively provide opportunities to the upcoming business venture.
 Situation of Brexit acts as a threat element for the demand of goods and
services in UK that simultaneously impact on the growth of business
venture.
 Due to the high customer disposable income of individual within UK
effectively benefits business venture and can effectively able to
increase their revenue and profit margin level.
Social  It has been identified that in the year 2019 estimated number of 4.7
million people get affected by diabetes (Number of people with
diabetes reaches 4.7 million, 2019).
 Further it has been evaluated that one third of the living population
Within UK is affected by obesity (Obesity: Disease or just plain
greed? The number of obese Britons has doubled in 25 years, 2019).
 Individuals within this location are mainly tended toward health
consciousness owing to the statistics of obese and diabetes stricken
segment.
 It has been further evaluated that due to the increase in trend of Internet
shopping act as a threat for the business growth.
Technologic
al
 The increase in online shopping Trend makes people to shift the
preferences from motorcycle and bricks stores to online purchasing
(Pearce and et. al., 2019).
 Constant increase and rise in trend of e-commerce is acts as threat for
long term sustainability of Donut Worry as company will go to operate
physically in their initial 5 years.
Legal  It has been identified that in order to operate functions within
governmental rules and regulation organisation is required to adhere all
the laws and legislations that include employment law, health and
safety law and Securities Law in best effective manner as to further
ensure long-term sustainability.
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 Organisation that conducts their operation within food and beverage
sector is required to adopt and follow all the guidelines in best effective
manner as to further offer security to individual and sustain long term
sustainability in Marketplace.
Environme
ntal
 Due to the increase in pressure on organisation as to use renewable
resources in order to conduct their manufacturing process may lead to
significant increase in the cost of production.
 By making investment in corporate social responsibility activity
business organisation can effectively able to increase their market
standard, share rates and Goodwill within Marketplace, along with
gaining support from government as well as customers.
BUSINESS CANVAS MODEL
Key partners
 Local entities
 Coffee producers Sales persons
Key activities
 Provision of doughnuts
and other food &
beverages
 Promotional activities
 Dedicated and fresh
cooking
 Customised products as
per the needs and wants
of customers
Value proposition
 Easily accessible and
high quality customer
services
 Healthy and fresh food
and beverages
 Variety of options and
tastes to choose from
Customer relationship
 High quality
customer services
 Innovative and
unique flavours
 Healthy and freshly
Key resources
 Human resources
 Patent
 Advertisement firms
Revenue stream
 85% of total income-
generated from
doughnuts sales.
 15% - generated from
beverage sales (coffees
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prepared food and
beverages
 Gluten free and
sugar free items
 Quick service
and drinks)
Distribution channel
 Through website of
company
 Social media
 Flyers and banners
 Mini vans for
advertisements with
brand stickers
 Word of mouth
Cost structure
 Initial investment would
be around £300,000.
Customer segment
 Health conscious
customer segment
 People stricken by
diabetes and obese
VALUE PROPOSITION
Problems
According to the research that has been conducted on the market place of UK, it has been
identified that large segment of population within this locations get affected by the problem of
obesity and Diabetes that further impact upon the choice of decision that they undertake. By
keeping it consideration of this, the product that has been launched by Donut Worry include
sugar and gluten free ingredients with the help of which individuals can consume delicious
eatables while ensuring their health.
Target Market
It has been identified that target market for upcoming venture of doughnut are mainly
health conscious and large number of population get stick with issues related to diabetes and
obesity.
Solution
In order to overcome this formative solution has been proposed by Donut Worry in order
to effectively serve customers. For this company going to offer products that include sugar and
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gluten free elements. With the help of this product company ensure proper health of customers
and can fulfil their craving by offering exotic range of doughnuts with delicious taste.
Risk Management
RISK CONTIGENCY PLAN MITIGATION PLAN
BREXIT It is one of the major risks that
prevails within UK provinces and
further surely affect business
operation in numerous ways. Thus, in
order to overcome this it is essential
for organisation to undertake low key
strategy on their initial stage as to
attract large base of customers
irrespective of the fluctuation that are
caused by their disposable income
(Fischer and Nijkamp, 2019).
In order to eliminate this
organisation is required to have
focused on inflating the scale of
operations in order to ensure that
activities to not get affected by large
magnitude of factors such as Brexit.
Financial
risk
Is also one of the major risks that may
be encountered by Business venture
in their upcoming initial stage. Thus,
in order to overcome this situation it
is essential for organisation to bring
low budget equipments as to prepare
their food with the help of this
organisation can able to control the
overall cost of Donut Worry.
As to overcome this situation Donut
Worry is required to attract large
number of investors by presenting
their business ideas in front of them
in best effective manner. This will
ensure effective financial aid from
them that may significantly impact
on growth of business.
Customer
in-
attractiven
ess
In order to reduce this organisation
are required to provide additional
benefits vouchers and discounts to
customers. With the help of this
In order to eliminate this company
are required to undertake regular
feedback from their customers from
their services and products that are
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company can effectively able to
attract large base of customers
towards product and services of
Donut Worry.
offered by Business venture. For this
organisation can make the customers
fill the feedback form with the help
of which company can further able
to evaluate the Expectations of
customers towards product and
services of company and can further
provide them services according to
their need.
Range of employment skills in the completion of a group project
There are different types of employment skills with the help of which completion of group
project can be done in best effective manner. Some of the skills include planning and organising,
communication, problem solving, teamwork, self management and Technology. With the help of
all these employment skills accomplishment of project can be ensured to be done within perfect
time manner along with positive outcomes (Usai and et. al., 2018). All these skills effectively aid
to accomplish project in best effective manner while ensuring positive outcomes. Thus, it is
essential for an individual to have proper considerations of all the skills as to manage group
project in well defined manner and can further able to overcome issues and situations as to
ensure best effective outcomes.
CONCLUSION
As per the above-mentioned report it has been concluded that, managing enterprise include
management of daily basis activities of Organisation in best effective manner as to fulfil
common goal. In addition with it has been evaluated that Idea formation must be undertaken by
analysing factors and elements that prevail in external environment as to ensure success. Present
report included pestle analysis with the help of which business organisation can effectively able
to ensure feasibility of their Idea and can further undertake strategies to overcome issues in best
effective manner. Further business Canvas model and risk management is been undertaken in
this report with the help of which organisation can effectively able to conduct their operations by
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undertaking various elements that may impact on their business. By considering this organisation
can further able to ensure high profitability and productivity along with long term sustainability
in Marketplace.
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REFERENCES
Books and Journals
Toms, S., Wilson, N. and Wright, M., 2019. Innovation, intermediation, and the nature of
entrepreneurship: A historical perspective. Strategic Entrepreneurship Journal.
Fischer, M. M. and Nijkamp, P., 2019. The nexus of entrepreneurship and regional development.
In Handbook of Regional Growth and Development Theories. Edward Elgar Publishing.
Ribeiro-Soriano, D. E., McDowell, W. and Kraus, S., 2019. Special issue on: innovation and
knowledge-based economy for entrepreneurship and regional development.
Pearce, J. and et. al., 2019. Leveraging information technology, social entrepreneurship, and
global collaboration for just sustainable development.
Jones, P. and et. al., 2019. Contemporary Issues in Entrepreneurship Research. Abstracts
deadline.
Higgins, D. and et. al., 2019. Special focus: Towards entrepreneurship learning practices–
Thoughts and insights.
Porfírio, J. A., Mendes, T. C. and Felício, J. A., 2018. From entrepreneurship potential in culture
and creative industries to economic development: the situation of UK and southern
European countries. International Entrepreneurship and Management Journal, 14(2),
pp.329-343.
Apostolopoulos, N. and et. al., 2018. Entrepreneurship and the sustainable development goals.
In Entrepreneurship and the Sustainable Development Goals (pp. 1-7). Emerald
Publishing Limited.
Usai, A. and et. al., 2018. Do entrepreneurial knowledge and innovative attitude overcome
“imperfections” in the innovation process? Insights from SMEs in the UK and
Italy. Journal of Knowledge Management, 22(8), pp.1637-1654.
Online
List of small business grants in the UK. 2019. [Online]. Available
Through:<https://entrepreneurhandbook.co.uk/grants-loans/>.
Number of people with diabetes reaches 4.7 million. 2019. [Online]. Available Through:
<https://www.diabetes.org.uk/about_us/news/new-stats-people-living-with-diabetes>.
Obesity: Disease or just plain greed? The number of obese Britons has doubled in 25 years.
2019. [Online]. Available Through:<https://www.msn.com/en-gb/news/uknews/obesity-
disease-or-just-plain-greed-the-number-of-obese-britons-has-doubled-in-25-years-but-
experts-are-torn-over-how-to-battle-the-bulge-here-two-leading-doctors-weigh-in-with-
very-different-views/ar-AAFHV9G>.
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