Dormy House Hotel Spa Design Report: Competition, Equipment Analysis

This report focuses on the design and development of a spa, specifically for the Dormy House Hotel, with a focus on its potential expansion into Latin America. The report examines how the spa can compete in the global market through effective design, including the creation of an optimal atmosphere and the use of interior design to evoke emotional responses from customers. It details the equipment and materials needed for spa design, such as lighting, plumbing, and various materials like antiseptic solutions and bleaching soap. The report also addresses construction and building considerations, emphasizing the importance of planning, design, and financing. It highlights the significance of contemporary and sustainable designs to attract customers and gain a competitive edge. Finally, the report discusses the resources required to establish a successful destination spa, including purchasing strategies, equipment, and the importance of staff training to maintain brand image and customer satisfaction. The report emphasizes factors like economic, social, environmental, and cultural factors in the expansion process.

New Spa Design
Portfolio

Table of Contents
INTRODUCTION...........................................................................................................................1
TASKS.............................................................................................................................................1
How spa can compete by including their design?.......................................................................1
Equipment and materials which are selected in order to design spa...........................................2
Construction and building considerations...................................................................................3
Resources which are used to become a successful destination spa.............................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
The competition is getting increased in market as there are so many companies who tried to
establish their business in all over the world. By performing their operations in other countries,
they will be able to enhance their image but there are some global factors which can affect their
performance like social, cultural, economic and environmental (Browning, 2016). The present
report is based on Dormy house hotel which provide spa services to their clients. They are going
to start their business into another location like Latin America. In this context, it explains that
how spa can compete on global scale and its equipment & resources which are used in order to
design effective spa. Along with this, the report explains that how sustainable and contemporary
spa can be designed effectively.
TASKS
How spa can compete by including their design?
An appropriate spa design should be used by Dormy house hotel as through this they will be
able to create an effective atmosphere and environment for their clients. The emerging of spa
industry can change the minds of people towards beauty salon. It is a longer treatment which is
provided by the therapist and in this they use some products, creams and oils. Along with this,
some knowledge and experience is required within the therapist so that they can offer quality
standard services (Lupton and Phillips, 2015). By using an effective interior designs, an
emotional customer response can be evoked in an efficient way. The designing of such things is
not only related to beauty, structures and shapes as this is more than that. Here, the hotel
establishes its operations in Latin America as this is the emerging market for various beauty and
spa salons.
There are some factors which can affect the performance of hotel in other countries like
political, legal, social, economic, environmental, technological and so on. Political is related to
the stability, taxation, foreign trade and so on. If political stability is there in Latin America, then
due to this the business can perform its operations effectively. Social is focused on the needs,
wants, beliefs, culture of consumers and these should be used meet then only their satisfaction
can be achieved. Government made some rules and regulations which should be followed by an
enterprise so that they can ensure smooth functioning (Ye and Lau, 2014). Apart from this, the
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spa centre should also follow some environmental laws so that their environmental issues can be
resolved.
In order to compete at the global level, firm have to focus on some approaches and strategies
which can help in attracting the number of customers towards their services. For example,
Dormy house hotel can use a theme in order to prepare a room for spa. Like, themed room with
some water and that should be in the form of steam so that people can feel relaxed. While
establishing the business in another country, the manager should focus on some factors like
economic, social, environment and culture (Singh, 2012). If the current spa centre will be able to
perform their operations as per these then they can achieve competitiveness at the global as well
as domestic market. As there are many tourists who come to visit place so this kind of
environment can gain their attention so this design plays a most important role in order to
perform good at global scale.
So, Dormy house hotel can identify the different services which are served by other spa
centre of Latin America. When their strategies are identified then the current hotel can perform
well and they can sustain their competitive advantage. So, when customers get such effective
services in some peaceful environment then due to this their satisfaction level can be increased
which can help the spa centre in getting the success (Bilbao-Terol and et. al., 2016). The Dormy
house can adopt some therapies and so that various expectations of the people can be fulfilled in
an effective manner. So, in this manner the hotel can compete with their competitors at
international level.
Equipment and materials which are selected in order to design spa
Some equipment and materials are used by Dormy house hotel so that they can provide more
innovative and quality services to their clients in an effective manner. In order to design any spa,
it is the responsibility of manager to make sure that proper lighting, electricity, plumbing, colour
selection, and many more equipment like chairs, timer are there so that services can be offered to
them effectively. If proper teams are there, then the hotel will be able to achieve success at new
location as compare to their competitors. Some materials are selected by the hotel spa in order to
design the area of room (Shah and Ando, 2015). Some of these materials are like alcohol which
is a type of organic compound, antiseptic solution, bleaching soap and so on. When these all
materials and equipment’s are used effectively then through this they will be able to maintain
their sustainability competitiveness.
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Apart from these, the manager has to make sure that they have to choose some appropriate
tools, materials and equipment as per the market needs, demands and budget. By preparing the
budget, spending level can be controlled in more significant manner. Through this, overall cost
can also be reduced to some extent and this is beneficial for them as they will be able to gain
some profits. Along with this, they can track the resources on continuous basis so that these can
be utilised in an appropriate way (Doolittle, 2013). Dormy house hotel can also purchase some
materials or resources from suppliers in bulk so that overall expenses can be decreased. So, these
are also important for designing a spa in an appropriate manner.
By performing some management practices, overall staff members who are working in hotel
can be administered properly that they are using resources in an efficient way or not. If they are
unable to utilise them appropriately then training should be provided to them so that they will be
able to know about how to use resources and equipment (Johnson and Qu, 2012). When
knowledge and experience of employees are get enhanced and they will be able to provide
quality services to their clients. So, training can also play their vital role in maintaining the brand
image of company. Due to this, the satisfaction level among people can be increased so through
this they will be able to perform well at global market. Furthermore, they can gain
competitiveness which will help them in grabbing the opportunities so in this way they can
achieve success.
Construction and building considerations
Constriction is a kind of process which is used to construct a building. This have to be
performed by Dormy house hotel in order to establish its operations into another area so that they
can serve their services to the clients. This should be addressed properly so that no challenges
will be faced by them in future (Crane and Matten, 2016). Through this, they will be able to
accomplish their goals and objectives effectively. Construction includes some stages like
planning, designing, financing and then it continues until the project has been built effectively.
By setting a plan, entire operations can be performed effectively so this may help the manager in
setting their vision and mission. Through theses, they can set the direction for all staff members.
It is not an easy task to run a business and manage all the departments effectively.
Construction play an important role while making the building when this gets completed then
client will find a place where they can take the services. When Dormy house hotel expand their
business in some other places then these decisions are taken by the top management. Along with
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this, they set the financial requirements that how much funds should be invested and how profits
can be generated. By establish such operations the contemporary and sustainable spa can be
designed effectively so they can perform well.
Contemporary designs are related to present things which is occurring in the same modern
era. These are something which are not related to the traditional (Zutshi and et. al., 2012). When
building is constructed by Dormy house hotel then this should be implemented on the basis of
new ideas, approaches, fashion and design so that customers can be attracted. By performing
these, they can achieve sustainability in Latin America. This will also help them in achieving the
competitive advantage so that overall objectives can be achieved efficiently. The design should
be choosing by the spa which is more attractive and unique. Sometimes, for this such kind of
hotels hire experts, designers and manufacturers so that they can make their unique image in
front of the people. This will cost high and through which expenses can also be increased and
due to which customers feel happy so their satisfaction level can be increased (Bilbao-Terol and
et. al., 2016).
According to the views of Saunders and Lewis, (2012) there are some people who goes to
spa and salon in order to reduce their stress and mental pressure. This may help them in
achieving the satisfaction in their own life. So, the construction and interior designs should be
used accordingly. If they will feel great, then through this word of mouth publicity can be
performed so many other people will also be able to know this and their services. On the basis of
this, they can improve their brand image and due to which the perceptions in the minds of the
people can be achieved. On the contrary, it has been analysed by Schneider and Spieth (2013)
that spas should be segmented on the basis of regions and demographic variables so through this
they can target to their specific audience.
The current demand and needs of spa and beauty salon is get increased so through this
employment opportunity are also get improved in the market. When the level of employment is
high in the market then due to this the economy of current country is get enhanced. So, this will
be beneficial for the Latin America as when their economic condition is high then they can
attract many other companies. Spa and beauty salon industry give a positive impact on the nation
as through this different consumer preference can be attained (Singh, 2012). These all can be
achieved in an appropriate manner if construction and consideration of building can be
performed.
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Resources which are used to become a successful destination spa
Some resources are purchased by Dormy house hotel from their suppliers so that they can
establish their business in another location (Ye and Lau, 2014). These will help them in
achieving the attention of consumers in an effective manner so that their satisfaction level can be
achieved. The resources are purchased by the spa centre so that they can offer quality and
innovative services to their consumers. There are some purchasing theory which can also be
being used while buying the resources like purchasing power parity. On the basis of this, it can
be evaluated that what is the exchange rate between the currencies of two countries. When this
will be identified then it is beneficial for spa centre that these resources are cost effective or not.
If these are cost effective, then it will be beneficial for the business organization and due to this
their expenses can be reduced to some extent. If there is slightly difference between the exchange
rate, then it the benefits can be evaluated on the basis of profitability and revenues.
An appropriate spa structure can be created by following some rules so that effective design
can be created. If all these responsibilities can be performed in an effective way, then resources
can also be utilised appropriately. Some of these duties are like guest should feel that the room is
only for them so a peaceful environment should be created (Lupton and Phillips, 2015). The
distraction should not be there for the clients as an atmosphere should be created so that stress
can be reduced to some extent. The hygiene should be high in the environment, so that an
individual will be able to relax and their mental pressure can be reduced.
By using this kind of theory, a relationship can be established between inflation and
exchange rate. Some raw materials are purchased by Dormy house hotel so that they can offer
services to their customers. Along with this, some technological advancements should be used by
the centre so that they can enhance their brand image (Lupton and Phillips, 2015). When the
current image is get improved then they will be able to attract brand loyal people can get
attracted. There are some people who uses such kind of spa so that they can maintain their social
status. So, these are helpful for them and due to which they can achieve success in an effective
way which can help them in converting the regular consumers into loyal one. Through this, a
strong base of customers can be created which can help in enhancing their operations in an
effective way.
By utilising the raw materials in an appropriate way the hotel spa centre will be able to
provide quality and innovative services to their consumers. Along with this, If Dormy house
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hotel purchase raw materials in bulk then due to this their overall cost can be reduced and high
profits can be generated (Browning, 2016). In Latin America, the labour cost is very law and
these labours are easily available in the market so they can perform well. Along with this, if an
enterprise establishes its operations in such place then this will act a successful destination spa.
The high quality resources should be purchased by hotel spa centre so that they will be able
to offer more quality and innovative services to their consumers (Schneider and Spieth, 2013).
By adopting such services all clients will be able to feel comfortable and their satisfaction level
can be improved. Along with this, when they will share their experience with the other people
then they will also use the services and in this manner their specified goals can be achieved in an
effective manner. So, the hotel can also use some promotional tools so that brand awareness can
also be increased at the market area and due to which service users will also be known about
different features and services of Dormy house hotel.
CONCLUSION
From the above carried out analysis, it can be summarized that spa and beauty salon industry
is growing in the emerging market. By establishing its operations into some other region and area
the overall satisfaction among customers can be increased by fulfilling their demands. There are
some global factors which can affect their performance like social, legal, culture, political and so
on. If political stability is there, then they will be able to perform their operations in other nation
also. In order to make an effective spa design, some material and equipment’s should be used in
order to achieve competitiveness in an appropriate manner. Furthermore, purchasing power
parity theory should be used by Dormy house hotel so that all resources can be utilised in an
effective manner.
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REFERENCES
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Online
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< http://europespa.eu/blog/spa-design-and-spa-structure-the-atmosphere-in-a-hotel-
spa/ >. [Accessed on 29th April 2017].
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