DoubleTree by Hilton Hotel: Services and Marketing Strategies

This report provides an in-depth analysis of the DoubleTree by Hilton hotel, focusing on its diverse range of services, including food and beverage management, hospitality, and transportation. It examines the hotel's business strategies, such as licensing and franchising, and its contribution to local, national, and international economies. The report highlights the impact of global tourism on the hotel sector, the 7Ps of marketing, and the importance of national and international development. Furthermore, it explores DoubleTree's focus on providing high-quality services, particularly in the UK, and its role within the broader travel and tourism industry, emphasizing its significance in revenue generation. The analysis also covers the hotel's recruitment strategies and its position in the rapidly developing global hospitality market.

HOTEL CHAIN RECRUITMENT FOR SKILLS
In this present time period, travel and tourism is one of developing
sector in world and also claims as largest industry in world in
order to produce the more revenues. Hospitality sector is wide
categories of areas in service industry that consists event planning,
transportation, travelling, theme parks etc. with in tourism sector.
Food & Service Management- Food services is one of
necessary facility given through hotel. Under this, hospitality
sector provides an assistance towards variety of different
sectors ranging from the traditional hospitality sectors for an
instance hotels and restaurants to other sectors. It provides
services related to drink, foods, housekeeping etc. The
Double Tree hotel provides high quality of foods items and
take care of hygiene. It is helpful in sustain consumers for
long period of time and enhance profitability.
Hospitality services- It gives support to various other sectors
which are ranging from the hotels to restaurants. It provides
drink, foods and management related facilities such as
housekeeping and security.
Transportation services- Double Tree hotel by Hilton
provides the transportation services to tourists so that they
can travel. It provides different modes of transportation such
as bus, cars, vans etc. This hotel also provides the pick up
and drop facilities to its customers from Airport etc.
These all are the different kinds of business of Double Tree
by Hilton hotel and these all give contribution towards
maximising profit level of business. On the other hand, this
hotel provide diverse services as well as products to
consumers on the basis of their needs and wants. The diverse
services included parking facilities, breakfast, lunch, dinner,
swimming pool, Fitness centre etc. which can help in
enhance experience of consumers or visitors.
GLOBAL GROWTH
BUSINESS IN HOSPITALITY
Hospitality sector is largest as well as fastest developing in world.
In United Kingdom, there are more than 46000 guest houses and
hotel. The main focus of hospitality sector is on providing the
better quality of services to consumers and sustain them for long
period of time. This sector is more diverse because of ownership,
leisure facilities,innovation, grading system, future trends, level
of services and many others. Double Tree provides the high
quality services in United Kingdom and its main focus on target
the premium as well as luxury class consumers.
RANGE OF SERVICES CONTRIBUTION OF HOSPITALITY
Under this, hospitality sector is expand its business quickly and it is
contributed towards the local, national and international economics.
In this present time period, hospitality sector is expanding its
business in all around the world as well as promoting its
development in modifying multicultural environment. Hospitality
is main provision of venues, drinks, accommodations and meals to
visitors or consumers. It is being developed at local, national and
global level. In addition to Double Tree by Hilton Hotel contribute
towards enhancing local, national and international economies.
Local- At this level, hospitality sector works for fulfilling
requirements and demands of consumers by providing them better
quality of services or products. In this, it has been determined that
hospitality sector increased consumer's satisfaction level in a better
and also provide them better experience.
NATIONAL AND INTERNATIONAL
DEVELOPMENT
National- Hospitality is a sector that provide the advantages to
each industry of national economy. In order to enhancing national
economies, hospitality sector provide the better employment
opportunities to people so that they can earn and enhance their
standard of living. On the other hand, it has been analysed that,
hospitality sector developed almost 328 million of jobs in all over
the world.
International- In this, hospitality is major source of the Foreign
currency exchange as well as managers to provide employment to
workforce. This sector is helpful in bring various culture together
at international level. When Double Tree by Hilton hotel will
expand its business at internal level and it will provide the better
job opportunities to their people, generate profit, develops
diversification and many others.
7Ps OF MARKETING
Under this, growth of the global tourism impacts directly on fast
dispersion and development of hotel sector. Enhanced demand for
services of hotel as well as economic development affect changes
in hotel sector. On the other hand, in context to global growth,
people come from different countries for travelling from different
purposes so it helps in give contribution towards the hospitality
sector. This industry make changes in its menu, facilities in order
to attract more people as well as enhance profit level. In context to
Double Tree by Hotel Hotel, it is observed that it uses different
licensing as well as franchising options to serve its services at
international level. License gives legal authority to hotels to
engage in some acts and it is also necessary for protection of
public. As Hilton hotel is a multinational hospitality organisation
that manage as well as franchises wider portfolios of resorts or
hotels. In this, Hilton Franchise Holding the LLC is franchisor. It
manage and owns portfolio of brands, Conrad hotels, Double Tree,
Hampton Inn and many others.