Dove Brand Extension Strategy: MG412 Marketing Principles
VerifiedAdded on 2023/06/15
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This report provides an overview of Dove's brand extension strategy, specifically focusing on the launch of its baby care products. It examines Dove's market share, growth strategies utilizing Ansoff's Grid, target market identification, and a PESTLE analysis to understand the external factors affecting the company. The report includes a comparative analysis with Johnson & Johnson, highlighting points of difference in market share and customer segmentation. It also details the unique features of Dove's baby care products, such as the two-in-one baby wash and shampoo. The conclusion emphasizes the importance of market segmentation and marketing strategies for establishing a strong product image. References to relevant academic articles are included to support the analysis. Desklib provides access to this and other solved assignments for students.
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