This presentation explores Dove's brand extension strategy with the introduction of a new toothpaste product. It provides a background on Dove's existing brand values and market share, followed by a detailed explanation of the new product and its target market segmentation, targeting, and positioning. The presentation includes a PESTLE analysis, examining the political, economic, social, technological, legal, and environmental factors influencing the brand extension. A competitive analysis compares Dove's toothpaste with existing brands like Aqua Fresh and Colgate, focusing on product features, pricing, and promotion strategies. The presentation concludes with a visual representation of the brand extension and a list of references. Desklib offers similar resources for students.
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