Principles of Marketing Report: Dove Brand and New Product
VerifiedAdded on 2022/12/29
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This report provides a comprehensive analysis of Dove's marketing strategies, starting with its background and market presence in the personal care industry. It delves into Dove's advertising campaigns and identifies its proposed target market using the STP approach. The report then applies the Ansoff Matrix to understand Dove's product development strategy and examines the external environment through a PESTEL analysis. A detailed explanation of Dove's new product, "Dove Hair Serum," is provided, followed by a comparative analysis of its competitors, such as Nivea, Sunsilk, and L'Oreal. The report concludes by summarizing the challenges and opportunities Dove faces in introducing its new product and maintaining its market position. The report also includes references to academic sources supporting its analysis. This assignment is available on Desklib for students.
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