Dove Price Analysis: Unilever Dove Pricing Strategy

This report provides an analysis of Dove's pricing strategy, examining its application of the marketing mix to achieve market awareness and competitiveness. It explores how Dove, a Unilever brand, has implemented value-added pricing, considering factors like market competition, consumer behavior, and product quality to maintain a strong presence in the personal care market. The report details Dove's approach to pricing, including its premium strategy and adjustments to meet market demands, as well as its focus on providing high-quality products and targeting specific consumer segments. The report references the importance of metrics in marketing-mix decisions and pricing models, offering insights into how Dove has navigated pricing challenges and maintained its brand reputation.

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Marketing mix is a framework that is used to develop
and design suitable actions and tactics with this ability
to make wider market awareness in competitive
marketplace is developed with perfection. It is also
being used to pursue standardised target and objective
so that market efficiency and its productiveness both
get developed in aggressive manner.
The price is basically a method that is used to measure
overall value that is generated in return of market
offering or as per exchange of products and services. It
is a charge that is taken by business to its customers as
in reverts of suitable product and services. It is also
used to standardise as per willingness and suitability of
customers through which higher value is developed in
terms of sales. The DOVE is a personal care brand that
is owned by Unilever and originated in US and its
products is also manufactured in Bangladesh, Canada,
Egypt, Argentina, Australia, Bulgaria, Brazil, Germany
and many other countries as well.
As the time passes and people get to know more about
Dove products its demand get increases as it has offered
higher quality products with unique feature such as soften
and moisture. Thus it is estimated that price is always be
dependent on the market competition and attractiveness of
potential customers as it assist the business to take
appropriate profit and higher sales from niche market. To
maintain stronger presence in international marketplace
Dove worked on to advance its market competency and to
project premium product company uses well integrated
pricing strategy and kept its price reasonable and affordable
but also be distinctive as well as per comparison to its
competitors. Women is having higher credibility with dove
products and also willing to pay higher for to purchase
personal care products as it preferably enhanced their
beauty. In this Dove and its management adopts value
added pricing for all of its products through which customer
get the products with quite higher cost but with qualitative
basis. It advances the better acceptance and accessibility
within marketplace as with these both middle and higher
class consumers get targeted and attracted with
implementation of certain products with attentiveness.
It is the most valuable brand and established in 1957 and
has offered its personal care products to make than 80
countries and become that most trusted brand at
marketplace. The price is a cost that is paid by consumer
for about certain product and it must be associated with
the products real and value attained or perceived in
marketplace and it is dependent over seasonal discount,
supply cost and competitors price. In order to make
adequate increment in price or to make suitable
fluctuation it is necessary that company make sustained
level of innovation and creation in this high quality
products are achieved in balanced mode. Dove is initially
worked with price premium strategy and as per concern
of lower demand in marketplace dove reduced its price
but it is quite higher as per compared to its competitors.
Price of Dove
Introduction Price of Dove
REFERENCES
Mintz, O., Gilbride, T.J., Lenk, P. and Currim, I.S., 2021.
The right metrics for marketing-mix decisions.
International Journal of Research in Marketing, 38(1),
pp.32-49.
Goldrick-Rab, S., 2021. Paying the price. University of Chicago
Reference