Comparative Analysis: Marketing Strategies of Dove and Sure Deodorants

This report provides a comparative analysis of the marketing strategies employed by Dove and Sure deodorants. The executive summary highlights the identification and satisfaction of customer needs within the marketing context. The report delves into the target markets of both brands, differentiating between demographic, psychographic, and behavioral segments. It examines the product strategies, including packaging and the application of Levitt's model to assess product stratification. The analysis extends to the placement strategies, with a focus on global presence and distribution channels. Pricing strategies, including Dove's value-added approach and Sure's moderate pricing, are compared. Finally, the report explores the promotional activities of both brands, including media marketing and the use of brand ambassadors. The conclusion summarizes the key differences and similarities in the marketing approaches of Dove and Sure, emphasizing their respective target audiences and competitive positioning. The report references various books, journals, and online resources to support its findings.