This report undertakes a comparative analysis of the marketing strategies of Dove and Sure, focusing on the 4Ps marketing mix: product, price, place, and promotion. The introduction defines the marketing mix and its significance for organizational growth, emphasizing the 4Ps model. The product section examines the product offerings of Dove (skincare, bathing, deodorant, and haircare) and Sure (deodorants in spray and roll-on forms), highlighting their target markets and product differentiation. The price section compares the pricing strategies of both companies, noting Dove's competitive pricing and Sure's moderate pricing. The place section discusses the distribution channels of both brands, emphasizing Dove's wide availability through Unilever's distribution network and Sure's presence in stores worldwide. The promotion section analyzes the promotional activities of Dove (television advertisements) and Sure (advertisements and social media promotion), revealing their use of celebrity endorsements and social media strategies. The conclusion summarizes the report's findings, underscoring the importance of the marketing mix in organizational performance and the effectiveness of the 4Ps in influencing consumer behavior. The report also includes a list of relevant references.
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