Downer EDI Group: Strategic Management & Business Strategies Report

This report analyzes the business strategy of the Downer EDI Group, a multinational construction and services company operating primarily in Australia and New Zealand. The report examines the company's vision and mission, focusing on its commitment to innovation, creative techniques, and the Zero Harm Strategy. It explores the company's expansion through acquisitions and the use of synergies from acquired companies like Tenix, highlighting the importance of customer engagement through technological advancements such as Android software development. The analysis considers the company's success factors, including its focus on customer relationships and its ability to adapt to environmental considerations, as demonstrated by its reduced TRIF rate. The report also references key academic sources to support its findings and provides a comprehensive overview of Downer EDI Group's strategic approach to business and its position within the construction industry, emphasizing its multinational scope and strategic management practices. The report is based on the provided assignment brief, which asked for an analysis of a company's strategy, mission, and success factors.

The Downer EDI Group has been offering the services of Construction. The Company
initially put up its setup in the New Zealand Australia. Consequently, its origin office is
also located in Australia as well. As the company is enjoying profits, therefore, the
Downer EDI Group has made itself to expand in different parts of world. For this reason,
Downer EDI Group is defined as an International or Multinational Organization.
Through its Innovation and Creative techniques, Downer EDI Group has been much
successful in providing services in Construction related industries as well. Such as, the
state-of-art technology is being effectively used by Downer EDI Group for the
constructing the railway tracks and after services provided for the railways (Downer EDI
Annual Report, 2018). Similarly, the innovative techniques used in the water services
have been quite fascinating of Downer EDI Group. The company has been using the
waste water treatment, water re-use and other services for providing operative water
services for its customer. (Downer EDI Annual Report, 2018).
The company has not only expanded its operations in different companies, but also the
other companies which are directly related to the Downer EDI Group and which would
provide effective synergies, are acquired by the Downer EDI Group. These companies
include Tenix, Hawkins, Smarter Pty Ltd., Envista Pty Ltd etc. The Downer EDI Group
has been using the expertise of these companies for the benefit of its own company. In
this regard, the Tenix Group has been amongst the top companies of the utility services in
Australia, therefore, it is very well known that the electric, gas and water are basic for the
construction business and Downer EDI Group has been effectively using the synergies of
the both the companies (Bowden 2009, p.65)
Downer Group has always made an emphasis to its mission and vision statement and
thus, it applies the same for its business operations as well. Downer Group has mentioned
in its mission statement for the Zero Harm Strategy. This means that the company is
always struggling to create an atmosphere for both its employees as well as its customers
that no one should be harmed by the constructive and other activities of the company
(Catherine 2011, p. 285). Downer Group has been always observing the environment and
then reconsidering the techniques through which the both customers and employees could
be safe as much as possible. It is pertinent to mention here that the TRIF Rate of the
Downer Group has been decreased as mentioned in the last annual report from 3.5% to
3.27%. (Downer EDI Group, 2018, p.7)
Downer Group has also been serving for its customer and trying to create strong bonding
with its customer (Brodie et. al. 2013, p. 109). Therefore, the company has been engaged

in developing android software to have a direct relationship and interaction with its
customers.
The Downer EDI Group is providing the best services to its customers and the acquired
companies of the Downer Group have been much more beneficial for the Downer Group
itself and the Group is effectively managing all its acquired companies. It would also be
beneficial for the company to make a separate portal in his official website and android
portal, where the company can receive the positive or negative feedback of its customers.
References:-
Bowden, J. (2009). The process of customer engagement: A conceptual framework.
Journal of Marketing Theory and Practice, Vol. 17(1), p.p. 63–74
Brodie, et. al. (2013). Consumer engagement in a virtual brand community: An
exploratory analysis. Journal of Business Research, Vol. 66, p.p. 105–114
Downer EDI Group, (2018). The Downer EDI Group Annual Report 2017 – 2018.
Available at
https://www.downergroup.com/Content/cms/media/2018/PDF/AGM/DOW0041_Annual
_Report_2018_FA.pdf
Catherine, (2011), “Too many Products: Decentralized Decision Making in Multinational
Firms,” American Economic Journal: Microeconomics, Vol 3., p.p. 280-306.