This report presents a comprehensive business plan for Downy Vacation, an animal care facility designed to provide care for pets across the UK. It addresses the needs of pet owners who frequently travel and require reliable temporary homes for their animals. The plan includes a detailed Business Model Canvas (BMC), outlining key partners, activities, resources, value propositions, customer relationships, channels, customer segments, cost structure, and revenue streams. The report also incorporates a peer group reflection, detailing discussions with UK Pets company, a similar firm, and their feedback on the business model, go-to-market strategy, and potential challenges. Finally, the report includes a concept improvement reiteration, reflecting on the peer feedback and suggesting methodological and substantive changes to enhance the business plan's effectiveness and profitability.