Individual Report and Reflection: Dr. Martens Case Study Analysis

This individual report and reflection analyzes the business case of Dr. Martens, focusing on its competitive position and the impact of its vegan range on profit. The report begins with an introduction and a summary of the business case study, followed by an application of models like SWOT, PESTLE, and Porter's Five Forces to identify business problems and issues faced by the company. It then explores the impact of potential strategic solutions, including differentiation strategies, research, and development. The second part of the report includes a personal reflection using the Gibbs Reflective Cycle, detailing the student's learning and development throughout the assignment. The report provides a comprehensive overview of Dr. Martens' business environment, challenges, and potential strategies for sustained growth.

INDIVIDUAL REPORT
AND REFLECTION

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Introduction and summary of business case study.................................................................3
. Application of models to identify business problem............................................................3
Issues faced by the business...................................................................................................6
Impact of potential strategic solutions....................................................................................7
Conclusion..............................................................................................................................7
PART 2............................................................................................................................................9
INTRODUCTION...........................................................................................................................9
MAIN BODY...................................................................................................................................9
Description.............................................................................................................................9
Feelings...................................................................................................................................9
Evaluation...............................................................................................................................9
Analysis................................................................................................................................10
Action Plan...........................................................................................................................10
CONCLUSION..............................................................................................................................10

INTRODUCTION
The environment where a business is operated plays a crucial role in determine the
significant position of the operations of business among the respective shares of market. The
business environment thus impacts directly as well indirectly on the trading and other activities
of organisation. In order to evaluate the environmental factors of business and analyse all certain
element if the business for the better growth and to achieve the sustainable development,
Sainsbury has been taken in to consideration. The economy is effectively deals in the dairy
products, meat, ready to cook and other edible products. Along with that the organisation
significantly holds a position in the financial sectors and electronics market of the country. In
the present report the major emphasis is on the model that affects the internal as well as the
external macro environment of the organisation. the personal reflection thus helped in drawing
out the stages where personal development has been achieved.
PART 1
Introduction and summary of business case study
The organisation is a great example of the multi business operating firm in the United
divisions are named as Sainsbury Bank, Sainsbury Argos and its retail chain of stores under the
brand name. The company was founded in the year 1868 and headquartered in England, United
Kingdom. The company thus provide employment to a larger number of people as it employs
more than hundred thousand of individual. The organisation believes in the use of the advance
technology of work and process. The technologies are implemented in the company and all its
intermediaries among the working cycle.
. Application of models to identify business problem
SWOT
Strength Sainsbury provides the best quality
product in the most affordable range
that helps in retaining the regular
customer. while the effective quality of
product leads to bring new customer
Opportunity
 The company an significantly earn
more enhanced level of profit by
making each and every unit distinctive
in their market shares.
 The company can use the digital and

towards the organisation The organisation has various schemes
like couponed codes and vouchers.
Along with that is does sue the loyalty
card system for its regular and most
favourable consumers. It enables the
consumers to get the certain privileges
by the company.
social media marketing for the effective
earning of profits by attracting more
and more of the consumers
Weakness
 The company faces a lot of risks while
operating its business. The organisation
provide its product in the most
reasonable price and due to that the
company does not secure its reserves
with enhanced profit amount that
increases the chances of loss while
operating other tasks such as hiring,
raw material collection. The organisation certainly faces the
weakness of getting the low profit as
compared to its competitors this will
act as thee barrier in the growth.
(SWOT Analysis, 2019).
Threat
 The major threat is faced by the
organisation in the for of its
competitors. Which are ASDA and
Aldi. .
 The extensive use of digital platforms
and E commerce mediums by the
people lead to the loss in numbers of
current consumers.
PESTLE analysis of Sainsbury
Political factor: the political factors covers all the element of the political rules and
regulations in the country. Sainsbury is effectively making its work as per the policies of the
current governmental policies in the nation. The change in the taxation policy of the nation is
currently taking in to the consideration of the company in the formulation of new financial
planning.

Economical factor: The economical factors are comprised of all the economic elements
in the country mainly encompasses of the gross domestic production rate, per capita income, rate
of growth, earning statistics, employment rate etc. in case of Sainsbury the organisation
effectively manages its operations and sets it budget of each and product with the respective
quality. This derives the factor of product regarding its purchase as with this it has been
ascertained that in which share of market it will be introduced and earn more profits. .
Social factor: The social factors are called as those forces which determined by the taste,
lifestyle, and preference of purchasing, perception of the society towards any organisation or its
product. In relation to Sainsbury, the company studies the social environment of UK where a
large share of population is currently preferring easy to cook food items. Thus by evaluating this
demand and need criteria. The organisation is introducing the semi cooked and ready to cook
edible items in distinctive packaging.
Technology factor: The technological factors ate determined as the certain technological
advancements in the nation. Sainsbury is effectively working in the way forward to attain the
maximum effectiveness in the work. The currently evolving technologies in the confines of
United Kingdom are more emphasised on the automation techniques in the industries. Thus the
company is also taking selective decision in the manufacturing process by implanting more and
more automated functions in the process.
Environment factor: Sainsbury operates it business that undertakes all the guidelines
within nation about the safe guarding of environmental conditions of the nation. The organisation
is effectively managing its waste and recycling the product waste in to more meaningful things.
Legal factor: The legal factors are comprised of all the legislations and laws governed by
the authorities in the country. Sainsbury render all the legal policies and laws imposed by
government powers of UK. The company pays all the tax as per the given instruction in the
taxation laws. The employment law of UK directs the organisation to implement the right set of
employing and retaining the work force in company.
Porter five force model
Bargaining power of buyer: In the case of Sainsbury the bargaining power of buyer is
much high due to high competition and available alternates. The company can use innovation
and new attractive tactics in the product manufacturing as well as in its marketing

Bargaining power of supplier: The bargaining powers of the supplier is ot too high as the
company is a big industry that already pas as per the standard rates.
Industry rivalry: The rivals of Sainsbury in the retail industry are Tesco and Morrison.
Both are the leading industries within retail sector. The company thus faces an extensive rate of
competition from these organisations so in order to get the most effective outcome the company
is needed to implement the right set of activity and strategy in the business to beat the
competition in the same industry.
Threat of existing competitor: The threat of existing competitor is strong and increasing
because of the various big companies are here in the country that operates their business in the
same industry, for example Tesco, Aldi, ASDA etc. Sainsbury decreasing the price of the
products that is helping it in the meeting up of customer range and beating the extent of
competition.
Threat of new entrant: there is a low threat of the new entrant in the market as it can be
seen that the retail sector of UK is widely flourished with the various kinds of opportunities that
are being exclusively used by the existing business. Thus in respect to a giant and renowned
industry of retail of Sainsbury it is not that easy to beat the organisation with the most strong
position in the market
Issues faced by the business
Competitive pressure: the pressure of competition has been increasing in respect of the
company the organisation is currently facing a lot of heavy pressure from these organisation of
its companion. While the issue of competitive pressures is highly facing by Sainsbury as per the
big rivals like ASDA, Tesco and so on. The compitive pressure thus can be understood a steh
larger amount or regular and new customers are attracting towards the marketing style and
product quality of the offering.
Operations in dynamic environment: The major issue in the working environment of
Sainsbury is its monotonous and traditional process of get work . this makes the working in the
organisation a more lethargic, fatigue full process. Along with that the certain new innovation
and technology can also be implemented to attain new ways of doing the way with which some
one can be helped.

Impact of potential strategic solutions
Sainsbury is the well effective and recognised organisation where the differentiae strategy
can be used in order to make the product more distinctive in the appearance as well as in
evolving the merchandise in terms of quality belter then earlier and any other available options in
the market. This will help in removing the barriers of competitive pressure. Thus the constant
research and development in the organisation will also give a lot of significant approaches to
perform the operations in the dynamic environment. That will make the company a innovation
and technology friendly company and effective research of the market will also give the actual
position of the product in the market as well as of the brand value The Differentiation strategy,
constant research and development.
Conclusion
In the above report it can be ascertained to run the business for long term and to attain the
standards of sustainable development the companies can significantly use various methods
to analyse the overall condition of the business. The evaluation of the internal as well as
external environment helps in determines the factors company as well as its external
environmental factors in the country. These elements help in understanding the condition
and on the basis of that the most appropriate strategy is determined and practiced by the
company. Further more the identification of the issues for the effective work in the
company and giving the solutions by which the organisation and teg management can
achieve the success.

REFRENCES
Book and Journal
Dong, M., Wu, C and Hou, F., 2009. Shortest path based simulated annealing algorithm for
dynamic facility layout problem under dynamic business environment. Expert Systems
with Applications. 36(8). pp.11221-11232.
Edquist, C., 2010. Systems of innovation perspectives and challenges. African Journal of
Science, Technology, Innovation and Development. 2(3). pp.14-45.
Durdyev, S., Omarov, M. and Ismail, S., 2020. SWOT Analysis of the Cambodian construction
industry within the ASEAN economic community. In Proceedings of the 28th IBIMA
conference on Vision.
Atkin, D., Vieira, M. and Taylor, B., 2020. Applications of real-time chemical stratigraphy in
support of the safe drilling of HPHT wells: examples from the Shearwater Field, Central
North Sea, UK. Petroleum Geoscience.
Ma, N., 2020. Strategic market analysis for a privacy solutions company (Doctoral dissertation,
California State University, Northridge).
Knowlton, T., 2020. Creating a product development and launch plan for a snack food
company (Doctoral dissertation, California State University, Northridge).
Online
SWOT Analysis. 2019. [Online]. Available Through:<https://www.marketing91.com/swot-
analysis-of-sainsbury/>.

PART 2
INTRODUCTION
All the activities of human which are based on the past experience of them and on the
basis of these active when someone draws the major points and outcomes to learn. It is thus
called a reflective essay writings. It is most important for the people in an organisation gto create
their own reflective writing about the skills, emotions, competencies and other essential things at
a time. thus in relation to this here it is a personal reflective essay that state the major points of
self-development and most importantly is that the Gibbs Reflective Cycle is utilised, that is
guideline for reflecting multiple core competency points.
MAIN BODY
Description
This module needs an effective and more detailed evaluation of different set of skills and
group of competencies. This is required to complete the assignment of academics more
professionally considering all the major points. As according to this the certain number of skills
and competencies were settled and established as well as practiced by me these are as follows
communication, numeracy, ICT, Problem Solving and Teamwork. There are certain other tasks
as well related to the management of the time and performance etc.
Feelings
At the very initial stage of this module I was a bit anxious as numerous certain
competencies were there that was not being used by me earlier. I was anxious to learn and adapt
new things and skills. Well as I progressed in the team by understanding and learning of how
new principles and technologies, resources.. This enable the person to use the core competency
in the most effective way to get the optimum results.
Evaluation
There are multiple experiences and cases based on the module which is able to find the stronger
part as well as most weaker part all by it self. Thus by this it ensured me about the effectiveness
and competitiveness in the mildest of mine. The multiple experiences in different sectors helped
me in gaining deferent kind of knowledge from different department . the experience iin

the ,module helped me to gain the eedfcive number of numeracy skills information technology
skills
There were times when I was required to work on new systems and software to accomplish a
particular set of report. For example, I used Microsoft Office systems like PowerPoint and Excel
to produce reports and presentations. Hence, in this relation, I was very much effective in using
these software and working with the same which contributed in my understanding of
professional standards that is used in making a report or a presentations.
. I found it very complex to write an effective report as my reports lacked uniformity and
flow, which is one of the most important factors associated with the same. In to this, my verbal
communication is quite weak, which was reflected by my hesitant presentation within the
addition class.
Analysis
The analysis is states that that the what sort if reflect is going to be create out of this . In
this section the analysis and evaluation is done while it can be easily determined that that the
competencies that are mentioned in the above report are all essential to the respective individual
in the learning. Thus I am still left to learn more skills that can enhance my productivity and
more effectiveness in the work. In addition to this, need to evaluate the best core competencies
and new task indulgent that leads to the scopes and chances of improvement in the wok style and
with this I can ensure my effectiveness and productivity.
Action Plan
To ensure about the improvising I have undertaken the VARK test. This states that I am a
multimodal learner (Refer to Appendix 1). Hence, in relation this , I will learn new things by
attaining various training an professional workshops and stimulation of real time experience.
Thus all this helps me in performing my work more effectively even in the most adverse and
mock conditions. The essential way by which I can improve my communication style and other
capabilities by taking part in various seminars and meets etc. these activities will make certain
advancement in my abilities to learn, adapt, speak and hear on various kind of activities.
CONCLUSION
Thus on the basis of above information it can be concluded that the reflection is the most
important and essential for the individuals to asses and record their valuable information which

they have gathered from past experiences in the job and form any past professional incident.
Along with that there is also a proper amount of skills that are needed to accomplish tha task and
assignment. The last but not the least a fix and effective plan of action is essential in attaining the
success by achieving all the individual goals and objectives in the present as well as in the future
also.

REFERENCES
Books and Journals
Brown, T.R., 2015. I am the Berlin patient: a personal reflection. AIDS research and human
retroviruses. 31(1). pp.2-3.
Redmond, B., 2017. Reflection in action: Developing reflective practice in health and social
services. Routledge.
Ryan, C., 2015. Trends in hospitality management research: a personal reflection. International
Journal of Contemporary Hospitality Management. 27(3). pp.340-361.
Turner, J.R., 2018. The management of the project-based organization: A personal reflection.
Weiner, J., 2015. A personal reflection on social media in medicine: I stand, no wiser than
before. International Review of Psychiatry. 27(2). pp.155-160.