Dr. Organic: Business Plan for Skin Protector Cream

This business plan details the strategy for Dr. Organic, a UK-based company specializing in organic skincare products, particularly a skin protector cream with make-up benefits. The plan includes the company's mission, objectives, competitor analysis, marketing mix (product, price, place, promotion), STP approach (segmentation, targeting, positioning), market analysis, and a PESTLE analysis. It also covers key people, support networks, premises and equipment needs, customer types, exit strategies, financial analysis, and references. The plan aims to establish Dr. Organic as a well-known brand in the UK, increase sales, and innovate with its product offerings, targeting both retailers and consumers with a focus on organic and chemical-free ingredients. The plan highlights the competitive landscape, particularly L'Occitane and Neutrogena, and outlines strategies for market penetration and promotion, including digital marketing and partnerships. The financial analysis assesses the potential for growth and profitability in the skincare market.

ENTREPRENEURSHIP,
ENTERPRISE AND
INNOVATION

TABLE OF CONTENTS
OVERVIEW ...................................................................................................................................1
BUSINESS AIM AND OBJECTIVES ...........................................................................................1
Mission.........................................................................................................................................1
COMPETITOR ANALYSIS...........................................................................................................1
MARKETING MIX ........................................................................................................................3
STP APPROACH ...........................................................................................................................4
MARKET ANALYSIS ...................................................................................................................5
PESTLE analysis of Skin Protector Cream.....................................................................................1
KEY PEOPLE .................................................................................................................................2
SUPPORT NETWORK...................................................................................................................3
PREMISES AND EQUIPMENT NEED.........................................................................................3
TYPES OF CUSTOMERS..............................................................................................................3
EXIT STRATEGIES ......................................................................................................................4
THREE TESTS................................................................................................................................4
FINANCIAL ANALYSIS...............................................................................................................4
REFERENCES................................................................................................................................8

OVERVIEW
Dr. Organic will be based in UK with expertise in formulating skin creams, distributor
and wholesaler. In the present scenario, awareness of skin has been spread in every person's
mind as this will produce effective and standard skin care products and especially it will be
producing skin protector cream with snail cream and organic would be repairing skin and it will
be used for make-up as well. This business will create profits and value will be given to
customers on basis of their money as main reason is to ensure about facility for developing far
reaching distribution network for its major wholesalers of skincare products. This will give
luxurious treatment to its customers at their visit to outlet as there will be implication of CRM
software for managing relationship among their customers for attaining growth and success.
BUSINESS AIM AND OBJECTIVES
The objective of business is to establish standard for skin protection cream and to be well
known brand to build business in UK. To increase its sales by 10% with similar proportion of
margin as well in yearly aspect along with customer base in dual benefit to them. There will be
innovation of skin protection cream as it will be also used for make-up as well.
Mission
Its mission is to be not as wholesale distributor but wants to be trade suppliers to reach
end user market along with its consideration of product to be proprietary. There is desire for
seeking responsible and true profit for keeping this business entity in healthy position for short
and long term aspect in satisfactory manner to its owners and investors on basis of risk and
money.
COMPETITOR ANALYSIS
The beauty market of UK is offering multiple insights and analysis of market along with
different categories, the main trends, major players and attitude of consumer as well. It has been
forecasted that this sector will attain growth by approx 22% over next consecutive five years as
inflation would have driven through 2.3%. According to report of Mintel that British women
spent 1.15 pound billion on category of facial skincare and in 2018 its sales would raise by 1.18
pound by approx 3%. As per industry analysis, 40% of UK female users of facial skincare finds
difficulty for level of sun protection on regular aspect (Lucy Whitehouse, 2018).
Hence, in this aspect Dr. Organic will be providing products as Skincare protection cream
where it will be considering organic make-up as well. This will be using non-toxic ingredients
1

and brands with awareness of application of non chemical products. On the contrary,
L'Occitanne brands are not aware about its brands such as Body Shop and Lush but it does not
have presence in organic skin cream and in similar context, Neutrogena has products for Mineral
sunscreen, sunless tanning, Adult sunscreen and Kids and bay sunscreen but our product will be
giving dual benefit in one product as skin protection plus make-up. The L'Occitane and
Neutrogena are operating globally but Dr. Organic will operate at local level as it is start-up in
United Kingdom. Neutrogena and L'Occitanne has adopted premium pricing policy whereas Dr.
Organic would be undertaking mid premium policy according to its target.
Illustration 1: Skincare market value
(Market value of skincare cosmetics in Great Britain by product type, 2017)
The above statistics is reflecting market value skincare cosmetics as sales value on basis
of face care products was directly estimated approx 80.4 million as Non medicated with market
value of 924.1 million followed by skin care at 578.6 million.
2

MARKETING MIX
Elements Description
Product In the present scenario, there is emerging trend of organic beauty where
organic is associated with absence of toxic chemicals, synthetic fragrances,
animal testing and nano particles as well. Dr. Organic would be imposing
product with skin care protection cream but with make up style as will be
specially designed oil and water emollient lotion will directly lock with oil
secretion. The lids dispensing will be using for eliminating bacterial
contamination and it could be used anytime similar to liquid soap with
absence of drying properties.
Price Dr. Organic will penetrate in deeper markets as there is presence of strong
competition through multiple brands. As for being safe through its
competitors and pricing on competitive nature, there will be adoption of
unique pricing strategy. It would be serving premium qualitative products but
this will be adopting mid premium pricing policy so in this context, it will not
face direct competition from its rivalry brands.
Place Currently, Dr. Organic is in each city of United Kingdom as it will be directly
operating from its headquarter as its each product will spread everywhere. It
has widespread supply chain along with distribution network for products
marketing as it will help to reach market with capability for expansion in
successful manner in consumer market. There will be presence of multiple tie
ups from hospitals, hotel chains, clinic, beauty shop and saloons as well.
Each place will help the brands for accomplishing status of high quality and
capable for creating good market. Furthermore, the availability of these
products will be also available to hypermarkets, supermarkets, malls,
convenience stores and drug stores.
Promotion Dr, Organic will be adopting no holds barred policy which is aggressive and
bold fore creating brand awareness with context to market. The organization
will be cultivating relationship with dermatologists and luxury hotels where
free samples are passed in repeated aspect. This will form immense visibility
3

in brand through word of mouth publicity and even it will be offering trial
size bars with no cost. There will be creation of descriptive and innovative
campaigns which are shown through radio magazines, television channels,
billboards and hoardings. There will be application of social media tools
which are contributing to promotional activities associated to consumers
through its official website, Instagram, Facebook page and Youtube.
STP APPROACH
Elements Description
Segmentation The market would be addressed though one business segment with expertise
in skincare formulas. There will be inclusion of different behaviour of buying
among men, women and children with adults. It would be segmenting age
and gender wise as products will be highly focused to women or female
category. The women always prefer for skin protection and make-up for
attractive appearances in current youth and generation. There is spending of
approx 1.15 billion pounds for facial skin care products in United Kingdom
so this behaviour pattern has been tracked and implemented for introducing
this product. United Kingdom is attaining growth in health and beauty sector
so at initial point the business is set up in UK only and after being well
known brand it will start expansion in other countries.
Target Dr. Organic will be targetting youths, professionals and teenagers and special
emphasis on females. In the similar context, retailers will be also targeted as
they are in business of selling goods as great variation among selling price
and payment of price for product, to raise margin. Dr. Organic will be
wholesale distributors for delivering product on their shelves at cheap price
and gives exemplary service. On the other hand, it will be also contacting
directly to consumers as well as they looking for attaining growth and young
generation has huge requirement for protecting skin or skin conscious people
so this will let public informed about this organic product. Hence, its target
will be directly focussing on retailers and consumers as well for attaining
4

success in long and short term duration.
Positioning Dr. Organic would be positioning its skin care product by giving dual benefit
in single product as skin protection and used for make-up as well. In the
similar aspect, it would be performed with top quality scale, healthy herbs,
100% chemical free and featuring with combination of advanced technology.
The main tactic of this strategy considers research and development on basis
of innovative formulas and products selection of appropriate distribution
channel and communicating quality position on basis of market. In nutshell,
it provides user of skincare cream who are highly conscious about skin
features along with appropriate mix of high qualitative organic and natural
creams and latest formulations on basis of good price.
MARKET ANALYSIS
Strength
 Luxurious brand with application of
multiple organic products which are
directly sourced through sustainable
places at affordable prices.
 Its formation will be 100% free from
chemical usage as Dr. Organic will be
repeating value as workers, company
and customer environment (Aleong,
2018).
Weakness
 Application of social media sites
 The products and brands with its
promotion
 In UK market, there is not
establishment of luxury brand
 It is introduced as new product in
market, so it will create hesitation in
people. There will be less rate of
adaption as at initial phase there will be
less sales and it might create negative
margin.
Opportunity
 The designer department stores are
opening concessions as advertising is in
trend of outdoor, print, online and
television.
Threat
 Multiple competitive brands with high
revenue in UK as they were established
from many years ago whereas Dr.
Organic will be having less budget for
5

 Openings of multiple spas and
treatment boutiques
 Endorsement through celebrity
 Launch of new range of skin care and
products which are directly designed as
per needs of its consumers.
implementing its opportunities.
 Shortage in its ingredients will decrease
stock for being formulated and
discontinuation in products.
 Presence of medical threats with
research of ingredients which are
directly used in its products.
 Decrement in disposable income
because of huge cost of living.
6

PESTLE analysis of Skin Protector Cream
The PESTLE analysis will help in analysing the external factor which can affect Dr.
Organic's Skin protector cream are as follows:
Political: the political factors are as follows:
 the company has to opted for Personal care product safety Act that helps in ensuring
product safety.
 Dr. Organic has to report of its various ingredients statements and register the
manufacturers.
 Comply will be influence with the tariff and tax duty that will can increase the cost of the
company.
 There are some ingredients that are banned in UK and EU, it will increase the difficulty
for the company .
Economical: The economical factor that will affect the company are as follows:
 customer are more price conscious for the skin care products.
 UK's slow growth rate might affect their buying habits.
 The factor also includes the exchange rates of the countries it is exporting the products.
Social factors: the social factors that will affect the Dr. Organic's are:
 the customers are more bound towards the herbal products that are free from chemical
use.
 Youngsters are more encompasses with the technical trends of being no make-up trends,
which will affect the company's sales(PESTLE Analysis in Beauty Industry ,2018).
 In some countries, some type of ingredients are considered as holy sin to use,
Technological: These factors can also affect the company. Some of them are:
 Technological aspects are like innovation which can affect the company's revenue.
 Dr. Organic can innovate its product with the use oh herbal ingredients in order to follow
the current trend in market.
Legal: The legal factors are:

 UK legislation implies the safety of cosmetic products in order to set standards to protect
the customers.
 Companies also has to face the different regulation regarding labelling and packaging of
product.
Environmental:
 Awareness of the green and herbal product in customers affect the companies product.
 Ethical issues also increases the socio-environmental cost of the company.
KEY PEOPLE
The Dr. Organic will be established with objective of competing favourably with leading
brands of skin care products. This is considered as main reason for ensuring about appropriate
structure for supporting to attain growth for setting business. There will be hiring of right people
which are highly qualified, hard-working, customer centric and honest and who are ready for
building prosperous business which will give advantage to its stakeholders such as owners,
customers and workforce. Furthermore, its key people are stated below:
 Chief executive Officer: The effectiveness of management would be raised through
orienting, training, recruiting, communicating values, objectives and strategies and
provide various educational opportunities. Responsible for cheque signing and documents
with context of company.
 Plant manager: Highly responsible for overseeing the smooth functioning of skincare
production plant. Mapping strategy which will lead efficiency among its workers in plant
and ensuring about operation of equipment through completion of preventive
maintenance.
 Admin and Human resource manager: The department and organization is enhanced with
its reputation through acceptance of ownership by attaining new and different requests for
exploring opportunities to aggregate value for job accomplishments (Queiroz and et.al.,
2018).
 Merchandise manager: Vendor relations, market visits are managed and ongoing
education and organization development of buying team within budget.
 Marketing and sales manager: Managing external research and coordinating with internal
sources of information for purpose of retaining best consumers of business entity and to
attract new one as well.
2

 Machine operators: Highly responsible for blending, preparing, packaging and
compounding beauty and skin care cream. It handles labelling of cosmeceutical products
for skin care.
 Cashiers: Prepares budget, financial statements and financial reports for business entity
and gives financial analysis, accounting reports, analysing financial feasibility for
complex proposed projects.
SUPPORT NETWORK
The distribution truck drivers will Assist in loading and unloading skin care products
with appropriate maintenance of logbook for driving activities for ensuring about compliance
and federal regulations for governing rest and work duration for its operators. They will be
assisting the transport and logistics manager in plan to route as per schedule of delivery. As
procurement or manufacturing of supply of organic natural skin products, the first set of
customers will be friends, relatives along with close acquaintances. In the similar aspect client
service executive manages administrative duties assigned through manager in timely and
effective aspect. Furthermore, they will consistently stay any new information abreast with
product of company along with promotional campaigns for ensuring accurate and helpful
information which is supplied to its clients.
PREMISES AND EQUIPMENT NEED
There is need of land, machines for blending, packaging and shipping its products and to
convert raw materials into finished product. The CRM software will be implemented ofr
managing customer relationship so computers are required as equipment. The hygiene facilities
in its outlet as it is directly associated to employee satisfaction.
TYPES OF CUSTOMERS
 Retailers
 Cosmetic shops
 Business people
 Tourists
 Celebrities
 Business people
 Students
 Women
3

 Teenagers: There is tendency for adopting multiple beauty products as compared to
anyone else in market. They would be focussing for promoting regular use for being
attractive.
 Working professionals: There are various people who remains outdoor as they deal with
smoke, mud and so pimple and acne grows faster in their skin. This product will be help
to rid of these symptoms.
 Retailers: There objective is to earn money and to create brand image so for earning
margin with trustworthy products which is agreeable by dermatologists as well.
EXIT STRATEGIES
 Management buyout: It is considered as process where management team of company
would be acquiring to business entity through its current owners.
 Pass to friend or family: The operations in this business are pass to one family member
or friends. The interested parties might consider friends and acquaintances along with
customers and employees as well (Lane, 2018).
 Trade sale: It is common mode of exit for trade buyer as it allows management for
withdrawing through business and might open with prospect of gathering with
collaboration on big projects.
 Management buy in: It is corporate action where outside manager and management
team buys controlling ownership stake in outside organization and left the existing
management team in particular place.
 Going public: It is initial public offering which is method for selling its shares of stock
of business which are privately owned business to its public. It is considered as lucrative
method of exiting business as it could bring big amount of cash in short duration.
 Selling business: The most common for exiting is to sell business to someone who is
potential and to gain liquidity.
THREE TESTS
The three tests are reality, competitive and value test as in reality there is presence of
market for health and beauty products where organic products are in huge demand. There could
be building of this plan for cost estimate in this plan. On reference to competitive test,
management has capability for creating competitive edge by giving dual benefit in single product
4

at cheap cost. Furthermore, The Dr. Organic as venture will be offering its investors and lenders
as attractive rate of return with huge probability of repayment.
FINANCIAL ANALYSIS
Forecasted Cash flow statement:
Budgeted cash flow statement
Particu
lars
Init
iate
inv
est
me
nts
Jan
uar
y
Feb
rua
ry
Ma
rch
Apr
il
Ma
y
Jun
e
Jul
y
Aug
ust
Sep
tem
ber
Oct
obe
r
Nov
em
ber
Dec
emb
er
Product
Sun
prot
ecti
on
crea
m
Sun
prot
ecti
on
crea
m
Sun
prot
ecti
on
crea
m
Sun
prot
ecti
on
crea
m
Sun
prot
ecti
on
crea
m
Sun
prot
ecti
on
crea
m
Sun
prot
ecti
on
crea
m
Sun
prot
ecti
on
crea
m
Sun
prot
ecti
on
crea
m
Sun
prot
ecti
on
crea
m
Sun
prot
ecti
on
crea
m
Sun
prot
ecti
on
crea
m
Number
of
consum
ers
£
22,0
00
£
25,3
00
£
29,0
95
£
33,4
59
£
38,4
78
£
44,2
50
£
50,8
87
£
58,5
20
£
67,2
99
£
77,3
93
£
89,0
02
£
102,
353
Averag
e
selling
price
£
39
£
39
£
39
£
39
£
39
£
39
£
39
£
39
£
39
£
39
£
39
£
39
Revenu
e
through
offline
busines
s
£
858,
000
£
986,
700
£
1,13
4,70
5
£
1,30
4,91
1
£
1,50
0,64
7
£
1,72
5,74
4
£
1,98
4,60
6
£
2,28
2,29
7
£
2,62
4,64
2
£
3,01
8,33
8
£
3,47
1,08
9
£
3,99
1,75
2
Revenu
e
through
online
busines
s
£
15,0
00
£
16,5
00
£
18,1
50
£
19,9
65
£
21,9
62
£
24,1
58
£
26,5
73
£
29,2
31
£
32,1
54
£
35,3
69
£
38,9
06
£
42,7
97
Total
Revenu
e
(Inflow
s)
£
873,
000
£
1,00
3,20
0
£
1,15
2,85
5
£
1,32
4,87
6
£
1,52
2,60
9
£
1,74
9,90
2
£
2,01
1,18
0
£
2,31
1,52
8
£
2,65
6,79
5
£
3,05
3,70
7
£
3,50
9,99
5
£
4,03
4,54
9
Expens
es
5

Buildin
g
£
15,
000
£
-
£
-
£
-
£
1,00
0
£
-
£
-
£
-
£
-
£
-
£
-
£
-
£
-
Furnitur
e
£
10,
000
£
-
£
1,20
0
£
-
£
-
£
-
£
800
£
-
£
750
£
-
£
-
£
-
£
-
Equipm
ent
£
4,0
00
£
-
£
-
£
1,45
0
£
-
£
-
£
-
£
1,20
0
£
-
£
700
£
-
£
800
£
-
Machin
eries
£
1,0
00
£
-
£
-
£
-
£
-
£
750
£
-
£
-
£
-
£
-
£
600
£
-
£
400
Materia
l
purchas
ed
£
8,0
00
£
750
£
-
£
600
£
200
£
-
£
150
£
-
£
100
£
-
£
-
£
90
£
-
Wages
£
14,
000
£
14,0
00
£
14,0
00
£
14,0
00
£
14,0
00
£
14,0
00
£
14,0
00
£
14,0
00
£
14,0
00
£
14,0
00
£
14,0
00
£
14,0
00
£
14,0
00
Adverti
sement
£
7,0
00
£
600
£
600
£
600
£
600
£
600
£
600
£
600
£
600
£
600
£
600
£
600
£
600
Commi
ssion to
supplier
s
£
4,0
00
£
-
£
1,80
0
£
-
£
500
£
-
£
900
£
-
£
-
£
700
£
-
£
-
£
700
Telepho
ne
£
-
£
200
£
200
£
200
£
200
£
200
£
200
£
200
£
200
£
200
£
200
£
200
£
200
Online
website
cost
£
2,0
00
£
300
£
300
£
300
£
300
£
300
£
300
£
300
£
300
£
300
£
300
£
300
£
300
Total
expens
es
(outco
mes)
£
65,
000
£
15,8
50
£
18,1
00
£
17,1
50
£
16,8
00
£
15,8
50
£
16,9
50
£
16,3
00
£
15,9
50
£
16,5
00
£
15,7
00
£
15,9
90
£
16,2
00
Net
cash
flow
£
857,
150
£
985,
100
£
1,13
5,70
5
£
1,30
8,07
6
£
1,50
6,75
9
£
1,73
2,95
2
£
1,99
4,88
0
£
2,29
5,57
8
£
2,64
0,29
5
£
3,03
8,00
7
£
3,49
4,00
5
£
4,01
8,34
9
Capital
investm
ent
£
450
,00
0
Openin £ £ £ £ £ £ £ £ £ £ £ £ £
6

g
balance
of cash
flow
450
,00
0
385,
000
1,24
2,15
0
2,22
7,25
0
3,36
2,95
5
4,67
1,03
1
6,17
7,79
0
7,91
0,74
2
9,90
5,62
1
12,2
01,1
99
14,8
41,4
95
17,8
79,5
02
21,3
73,5
06
closing
balance
of cash
flow
£
385
,00
0
£
1,24
2,15
0
£
2,22
7,25
0
£
3,36
2,95
5
£
4,67
1,03
1
£
6,17
7,79
0
£
7,91
0,74
2
£
9,90
5,62
1
£
12,2
01,1
99
£
14,8
41,4
95
£
17,8
79,5
02
£
21,3
73,5
06
£
25,3
91,8
55
Forecasted Profit and loss statement
Forecasted profit and Loss statement
Particul
ars
Initi
ate
inves
tmen
ts
Jan
uar
y
Feb
rua
ry
Ma
rch
Ap
ril
Ma
y
Ju
ne
Jul
y
Aug
ust
Sep
tem
ber
Oct
obe
r
No
ve
mb
er
Dec
em
ber
Revenue
through
retails
£
858
,00
0
£
986
,70
0
£
1,1
34,
705
£
1,3
04,
911
£
1,5
00,
647
£
1,7
25,
744
£
1,9
84,
606
£
2,28
2,29
7
£
2,62
4,64
2
£
3,01
8,33
8
£
3,4
71,
089
£
3,99
1,75
2
Revenue
through
online
business
£
15,
000
£
16,
500
£
18,
150
£
19,
965
£
21,
962
£
24,
158
£
26,
573
£
29,2
31
£
32,1
54
£
35,3
69
£
38,
906
£
42,7
97
Total
Revenue
£
873
,00
0
£
1,0
03,
200
£
1,1
52,
855
£
1,3
24,
876
£
1,5
22,
609
£
1,7
49,
902
£
2,0
11,
180
£
2,31
1,52
8
£
2,65
6,79
5
£
3,05
3,70
7
£
3,5
09,
995
£
4,03
4,54
9
Less:
Cost of
goods
sold
£
200
,00
0
£
216
,00
0
£
233
,28
0
£
251
,94
2
£
272
,09
8
£
293
,86
6
£
317
,37
5
£
342,
765
£
370,
186
£
399,
801
£
431
,78
5
£
466,
328
Gross
Profit
£
673
,00
0
£
787
,20
0
£
919
,57
5
£
1,0
72,
933
£
1,2
50,
511
£
1,4
56,
037
£
1,6
93,
805
£
1,96
8,76
3
£
2,28
6,60
9
£
2,65
3,90
6
£
3,0
78,
210
£
3,56
8,22
1
Operatin
g
expenses
Building
£
15,00
0.00
£
-
£
-
£
-
£
1,0
00
£
-
£
-
£
-
£
-
£
-
£
-
£
-
£
-
Furniture £
10,00
£
-
£
1,2
£
-
£
-
£
-
£
800
£
-
£
750
£
-
£
-
£
-
£
-
7

0.00 00
Equipme
nt
£
4,000
.00
£
-
£
-
£
1,4
50
£
-
£
-
£
-
£
1,2
00
£
-
£
700
£
-
£
800
£
-
Machiner
ies
£
1,000
.00
£
-
£
-
£
-
£
-
£
750
£
-
£
-
£
-
£
-
£
600
£
-
£
400
Material
purchase
d
£
8,000
.00
£
750
£
-
£
600
£
200
£
-
£
150
£
-
£
100
£
-
£
-
£
90
£
-
Wages
£
14,00
0.00
£
14,
000
£
14,
000
£
14,
000
£
14,
000
£
14,
000
£
14,
000
£
14,
000
£
14,0
00
£
14,0
00
£
14,0
00
£
14,
000
£
14,0
00
Advertise
ment
£
7,000
.00
£
600
£
600
£
600
£
600
£
600
£
600
£
600
£
600
£
600
£
600
£
600
£
600
Commiss
ion to
suppliers
£
4,000
.00
£
-
£
1,8
00
£
-
£
500
£
-
£
900
£
-
£
-
£
700
£
-
£
-
£
700
Telephon
e
£
-
£
200
£
200
£
200
£
200
£
200
£
200
£
200
£
200
£
200
£
200
£
200
£
200
Online
website
cost
£
2,000
.00
£
300
£
300
£
300
£
300
£
300
£
300
£
300
£
300
£
300
£
300
£
300
£
300
Total
operatin
g
expenses
£
65,00
0.00
£
15,
850
£
18,
100
£
17,
150
£
16,
800
£
15,
850
£
16,
950
£
16,
300
£
15,9
50
£
16,5
00
£
15,7
00
£
15,
990
£
16,2
00
Operatin
g Profit
-£
65,00
0.00
£
657
,15
0
£
769
,10
0
£
902
,42
5
£
1,0
56,
133
£
1,2
34,
661
£
1,4
39,
087
£
1,6
77,
505
£
1,95
2,81
3
£
2,27
0,10
9
£
2,63
8,20
6
£
3,0
62,
220
£
3,55
2,02
1
Less:
Corporat
e tax
30%
-£
19,50
0.00
£
197
,14
5
£
230
,73
0
£
270
,72
8
£
316
,84
0
£
370
,39
8
£
431
,72
6
£
503
,25
1
£
585,
844
£
681,
033
£
791,
462
£
918
,66
6
£
1,06
5,60
6
Net
profit
-£
84,50
0.00
£
460
,00
5
£
538
,37
0
£
631
,69
8
£
739
,29
3
£
864
,26
3
£
1,0
07,
361
£
1,1
74,
253
£
1,36
6,96
9
£
1,58
9,07
7
£
1,84
6,74
4
£
2,1
43,
554
£
2,48
6,41
5
Break even analysis:
Break even analysis
Fixed cost £ 15,100.00
8

Selling cost £ 39.00
Variable cost £ 17.00
fixed cost/ Selling -variable cost 15100/39-17
BEP in units £ 686.36
9

REFERENCES
Books and Journals
Aleong, C., 2018. Strategy: What Universities Can Learn from Corporate Success
Stories. Contemporary Issues in Education Research. 11(2). pp.55-64.
Lane, J., 2018. THE EXIT STRATEGY: The difference between building a business and being
an entrepreneur is what you can sell at the end of the day. Strategic Finance. 99(8). pp.23-
25.
Queiroz, M. and et.al., 2018. The role of IT application orchestration capability in improving
agility and performance. The Journal of Strategic Information Systems. 27(1). pp.4-21.
ONLINE
Lucy Whitehouse. 2018. [Online]. Available through <https://www.cosmeticsdesign-
europe.com/Article/2018/08/14/UK-women-spend-1.15bn-on-facial-skin-care-latest-
trends-and-insights-from-Mintel>.
Market value of skincare cosmetics in Great Britain by product type. 2017. [Online]. Available
through <https://www.statista.com/statistics/289711/market-value-of-skincare-cosmetics-
in-the-united-kingdom-uk/>.
PESTLE Analysis in Beauty Industry .2018 [Online] Available
Through:<https://pestleanalysis.com/pestle-analysis-in-beauty-industry/>
10