Business Plan: Dr. Pauline's Eye Care Clinic in Sydney, Australia

This business plan outlines the strategies for establishing Dr. Pauline's eye care clinic in Sydney, Australia. It details the vision and mission to become a leading eye care provider, offering services such as vision problem solutions, lens and spectacle frames, and eye maladies treatments. The plan includes engagement activities for staff, outlet setup, and a comprehensive marketing strategy incorporating personalized patient communication and online presence. Pricing strategies emphasize premium pricing, with various payment options available. Expansion plans focus on market analysis and customer base selection. Financial projections for the first three years are provided, alongside an industry analysis, target segment identification, and competitor analysis. The plan also includes projected startup costs, a profit and loss statement, and equity considerations. References to relevant literature are also included.

OPTIMETRIST
BUSINESS PLAN
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MISSION AND VISION
STATEMENT
Vision: To top the list of eye care service providers in Sydney and
furthermore to be known as among the best 20 eye care specialists
in the country in a span of just 10 years(Chawla, 2015).
Mission: Dr. Pauline's central goal is to set up a top-notch eye care
center that will deal with both exceedingly set customers and
modest put customers who can bear the cost of our
administrations. We endeavour to be the top pioneers in the
optometrist business in Sydney, and in the Australia.

PRODUCTS AND
SERVICES FOR THE
CUSTOMERS
Vision Problems
Lenses and Spectacle Frames
Eye Maladies
Vision Care
Impaired Eye Problems

ENGAGEMENT ACTIVITIES
WITH STAFF
Organise a customary workforce conference to encourage them to
stay motivated
Arrange ordinary and differed staff instructional courses for all
kinds of staff(COCKERHAM, 2010)
Ensure the worries of the patient are resolved on time
Involve at the front of the training, welcome patients and help the
distributors and other staff individuals.
Ensure preparation of allocator to answer all the queries(Ghandour,
2014).

SET-UP OF OUTLETS
Outlet should be well painted, cautiously spread out and
sufficiently bright
Properly arranged to advance your training's items and
administrations.
Promotion of specialised items as compared to the less expensive
ones.
Place ads on TV in the outlet about services provided at
outlet(Gates, McDaniel and Braunsberger, 2000).
Include leaflets in the waiting area of the outlet
Keep the clinic clean and fragranted

MARKETING PLAN
Send customized cards and telephone calls to each patient.
Update the site month to month, and incorporate data pieces about
an alternate visual condition every month
Advertise your practices in the advertising magzines
Boost Customer Contact through an enhancement of experience at
each touch point(Koch, 2013)

PRICING STRATEGIES
Eye care facilities, emergency clinics and well-being services
specialist organizations and the customer base is in postiton to
afford the services, so a premium pricing can be kept for high end
customers.
In perspective on that, it is less demanding for eye care facilities,
emergency clinics and social insurance specialist co-ops to charge
their customers situated in their attentiveness(LeBeau, 2009).

PAYMENT OPTIONS
Given below are the payment choices that Dr. Pauline Eye Care
Clinic will make accessible to her customers (Mancuso, 2013);
check
Bank exchange
cash exchange through mobile
online bank exchange
Mastercards

EXPANSION PLANS
Dr. Pauline Eye Care Clinic will have to focus on the foundation to
further expand the plans.
Analyse the market trends
Pick the right customer base
Keep the pricing strategy competitive

SALES FORECAST
The following is the business projection for Dr. Pauline Eye Care
Clinic,
First Financial Year: AUD 50,000 (Payment from Patients from their
own pocket): AUD 100,000 (Payment from Private Health Insurance
Companies)
Second Financial Year: AUD 100,000 (Payment from Patients from
their own pocket): AUD 150,000 (Payment from Private Health
Insurance Companies)
Third Financial Year: AUD 150,000 (Payment from Patients from
their own pocket): AUD 300,000 (Payment from Private Health
Insurance Companies) (Niland, 2011)

INDUSTRY ANALYSIS
Optometry business give total incomes of $12 billion per year and
utilize 85,000 individuals as workforce.
There are around 10,000 privately owned optometry clinics in the
Australia
With the old population becoming quicker than other age
segments, industry administrators are relied upon to profit over the
five years to 2024

TARGET SEGMENT
Our clients can be sorted into the below mentioned categories;
The occupants inside the zone where our eye care clinic is situated
Corporate associations, for example, banks, insurance agencies,
producing organizations, etc(Sandy, 2009)
Primary and secondary Schools
Organizations in Health Management