Innovation and Entrepreneurship: Dr. Thom Case Study Analysis

This case study analyzes Dr. Thom's innovative approach to healthcare, focusing on the development and implementation of online consultation services, particularly in the realm of sexual health. It examines how Dr. Thom addressed the needs of patients through home testing kits and user-friendly online platforms. The assignment details Dr. Thom's market acquisition strategy, highlighting the growth from a small market share to a more substantial presence, and expansion into new geographical regions. The study also considers criticisms related to the services and the role of user-generated content and research and development in driving the innovation. The references provided include research papers that support the study's claims and methodologies. The case study aims to provide a comprehensive overview of Dr. Thom's entrepreneurial journey, emphasizing the importance of innovation and market adaptation in the healthcare industry.

Innovation and
Entrepreneurship in
Healthcare

Discuss and evaluate characteristics of Dr. Thom as an innovation
Dr. Thom introduced the App that can apply to the online healthcare industry or
consultations. It helped many patients to consult to doctors online that required consultations. It
is a London based consultation firm or service, that helps doctors to conduct online consultations
and require discretion that includes home tests for a variety of sexual transmitted infections.
It is a systematic invention represented to deliver services to the patients who are not able
to meet consultants in terms related to their health. It is developed in keeping its older
characteristics and getting influenced by new paradigms to uncover the reasons for infections.
Dr. Thom as an innovation has emerged in developing the technique for the people to
comfortably meet the consultant through this App and discuss their problems. The systematic
invention as represented by the light bulb and electricity shows the characteristics of the App to
systematically connect to their patients. He noticed that many patients were embarrassed to
consult a doctor about their problems. He developed this function and service focusing on the
sexual health and then recognised the need of the services. Dr. Thom launched the UK's first
home test for HIV, which is based on saliva test rather than old traditional blood test. It is
represented by the systematic invention to cure the health problems of their patients. Research
and Development criteria was established as it focused on developing fist ever home test for HIV
and which consist of test related with other process as compared to traditional technique.
Technology and customer or market development represents the market acquisition process of
the individual as earlier it held to the 33% of the market and patients were quite satisfied with the
process. It went on to acquire the remaining 67% of the market and was quite popular among the
people. It rapidly started growing in the market area of the business and the purchase rate was
kept confidential. It reviews assessments online and hire doctors to consult patients on the behalf
of their reports. It also offers services for contraception, medications for dysfunction and
malarial drugs too. It is popular in online assessment and makes sure to conduct research
continuously by taking older pilgrims as well. They have utilised the user friendly mediums and
provides services to patients directly through their own websites. As an innovation they have
expanded their business in more countries and subsequently aligned with more online programs.
It has also launched its services in Australia in association with Terry White Chemists. They
have also faced criticism for accessing drugs such as contraceptive pills with not confirming to
the patients who they say are. User- created contents are also helpful in acknowledging the

innovations represented by You-tube and Facebook and Wikipedia. Older paradigms are
recreated by utilising the research based on it and developing it and influencing through different
innovations based on design and development and acquiring research through market
segmentation. Healthcare industry still largely is derived from the R&D and Dr. Thom as well is
innovation based on the research and development from the older paradigms by inventing it
through previous traditional style of test.

References
Cook, K., Jack, S., Siden, H., Thabane, L. and Browne, G., 2014. Innovations in research with
medically fragile populations: Using bulletin board focus groups. The Qualitative Report. 19(39).
p.1.
Raghupathi, W. and Raghupathi, V., 2014. Big data analytics in healthcare: promise and
potential. Health information science and systems. 2(1). p.3.