Dragon Pen Business Plan: Improving Education Quality

The assignment is a business plan for Dragon Pen, a company focused on enhancing the education sector, particularly in Australia. The plan outlines the business's objectives, which include improving classroom infrastructure and integrating technology to enhance learning. It identifies the target market as children aged 5-12 and discusses marketing strategies, including product, price, place, and promotion. The plan also addresses financial aspects, such as initial investment and funding sources. The report emphasizes the company's vision to promote technological innovation in education and includes references to academic sources. The plan aims to improve the quality of education and establish a strong brand image in the education sector. The report also includes a section on the financial aspects of the business, including the initial investment required and the projected profit margins.

A business plan
on Dragon Pen

The Business
In the business plan, Dragon pen has been decided to be
introduced in the Australian education industry.

Business type
The business can be categorized in both the technology
and learning industry

Business Problem
 Inappropriate
infrastructure in class
room
 Quality issue in education
 Increasing competition in
education sector

Business Solution and Business
Name
 The role of this product will be
improve the classroom infrastructure
as well as avoid the student failure.
 it will be easier to deal with the
emerging education challenges

Service
 Instrumental medium that can help to make the learning
process more interactive
 Increasing the accessibility of technology in the class
room
 Increase interest of children towards learning

The Market
 Target Market
 Children who are between the age
group of 5 to 12 years
 Middle class and upper middle
class people

Marketing Strategy
 Product
 Price
 Place
 Promotion

The Future
 Vision Statement
 to introduce technological innovation in the
educational sector so that effective audio
visual learning opportunities can help to
improve the integration process in the
global education sector

Goals and Objectives
 It aims to bring technological advancement
in the children learning process so that
quality of education can be improved

Continue…
 To improve the children
learning standard
 To earn 25% of profit margin
within coming 3 years
 To develop its strong brand
image in the educational sector

The Finances
 Dragon pen, initially investment
of 3 million is required so that the
process can be exceed for at least
1.5 years
 30% of the total investment will
be loaned by three partners
 Within coming 2 years the funding
can be increased up to 4 million

References and bibliography
 Acer.edu.au (2018). Retrieved from: https://research.acer.edu.au/policyinsights/5/ [Accessed on 28th Nov,
2018]
 Arthur, L., Beecher, B., Death, E., Dockett, S., & Farmer, S. (2017). Programming and Planning in Early
Childhood Settings with Student Resource Access 12 Months. Cengage AU.
 Brinckmann, J., Dew, N., Read, S., Mayer-Haug, K., & Grichnik, D. (2018). Of those who plan: A meta-
analysis of the relationship between human capital and business planning. Long Range Planning.
 Burns, A. C., Bush, R. F., & Sinha, N. (2014). Marketing research (Vol. 7). Harlow: Pearson.
 Duchesne, S., & McMaugh, A. (2018). Educational psychology for learning and teaching. Cengage AU.