Dragon's Den: Investment Proposal for The Delight Restaurant Business

This presentation outlines a business plan for The Delight Restaurant, a proposed venture offering Punjabi cuisine in London, UK. The presentation begins with an introduction defining the business idea and seed capital, then proceeds to detail the product/service, including menu items, ambiance with an artificial waterfall, and implementation of technologies like facial recognition and table-top ordering. The presentation includes projected sales data, a market analysis covering segmentation, targeting, and pricing strategies, and a discussion of why the idea is investable, with an executive summary, business objectives, mission statement, guiding principles, and key success factors. It also details how the investment would be used, breaking down expenses for raw materials, fixed assets, salaries, equipment, and marketing. The presentation concludes by summarizing the key points and referencing relevant sources.

Dragon's Den

TABLE OF CONTENTS
• INTRODUCTION
• OUTLINE OF THE PRODUCT OR SERVICE IDEA.
• STATISTICAL DATA TO BACK UP THE IDEA.
• WHY IDEA IS INVEST ABLE
• WHAT THE INVESTMENT WOULD BE USED FOR
• CONCLUSION
• REFERENCES

INTRODUCTION
• The term business idea refers to the concept that can be used that is generally centered on a
specific product or service. An idea is the base of the pyramid when it comes to the organization as
a whole. The term seed capital means the initial capital used by entrepreneur when starting a new
business for covering the operating expenses of initial level and also to attract venture capitalists.
• The presentation is based on a new business idea that is The Delight Restaurant that will offer
Punjabi food to target segment of customers. The business will be operated at a small scale in
London, UK. The presentation will outline the details regarding product or service, why the idea is
invest-able etc.

OUTLINE OF THE PRODUCT
OR SERVICE IDEA.
• The new business will be a type of restaurant that is The Delight Restaurant that will offer different
types of Punjabi dishes to the customers.
• It will offer food items such as Chana Masala, Dal Makhani, Paneer Tikka etc. All the food items
will be prepared from natural ingredients that helps to promote health and safety of the customers.
• The restaurant will be based on the concept of artificial waterfall where customers can enjoy their
meal mere feet from the base of an artificial waterfall. This concept will provide a peaceful
ambiance to the customers. They will be able to enjoy natural beauty. Further, dance performance
will be given during Sunday for the customers.

CONTINUE
• Moreover, the business will implement the latest
technologies such as facial recognition in which
cameras will be fixed in the restaurant that sees the
face of customer and identifies their taste. This will
also provide virtual images of the dishes and
customers can easily give their order. This will be a
new concept that enables clients to easily order the
different types of dishes in few minutes.
• Moreover, the restaurant will also use table top
technology that is easily mounted to the table. This
will assist consumers to view the menu, order food
items and make payment etc.

STATISTICAL DATA TO BACK UP THE
IDEA.
• Projected sales -
• The term projected sales is defined as the amount of sales revenue an
organization expects to earn at a specific point of time in the future. It helps
to determine whether the sales of the firm will move upward of downward..
The projected profit and loss for The Delight Restaurant is as follows -
Time period Amount (£)
Year 1 5000
Year 2 3000
Year 3 8000
Year 4 10000

WHY IDEA IS INVESTABLE.
• Executive Summary :
• The term business plan is defined as the document that defines the strategies and objectives to
attain them. One of the major purpose is that it helps to run the business with a more cohesive
vision.
• Business Objectives :
• To offer high quality food items at affordable price to target segment of customers.
• To increase the sales of business by 10 % till year 2020.
• Mission Statement :
• The mission statement of the business defines why organization exists, what an organization is and
its reason for being.

CONTINUE
• Guiding Principles :
• The term guiding principles means the personal values
and beliefs that guide the business throughout its life
in various situations irrespective of strategies, goals or
type of work.
• Key to success :
• The term key to success refers to the elements that are
essential for the business to achieve the aim and
objectives.

CONTINUE
• Market analysis :
• The term market analysis is defined as the activity of collecting information regarding conditions
that influence the marketplace.
• Segmentation :
• The term segmentation is defined as the process of dividing the whole market of customers into
potential groups on the basis of different characteristics.
• Targeting :
• The term targeting means the act of selecting prospective clients to whom business wishes to offer
its
• products or services.

CONTINUE
• Pricing strategy :
• The term pricing strategy means the approach used by firms to fix the price of the product or
service.
• Promotional strategy :
• It is described as the strategy to influence, persuade the decisions of consumer.
• Return on investment :
• ROI = 4000/50,000*100
• = 8 %

WHAT THE INVESTMENT WOULD BE
USED FOR
Expenses Amount (£)
Raw material
5000
Fixed asset 20000
Salary and wages 7000
Equipments 15000
Marketing 3000
Total 50000

CONCLUSION
• The above Presentation has outlined that the new business idea is based on a restaurant that will
offer Punjabi dishes to target segment of UK. Further, it has described that restaurant will be based
on the concept of artificial waterfall and it will also implement advanced technologies such as table
top, facial recognition etc.
• It has been concluded that one of the major objective of The Delight Restaurant is to provide high
quality of food items with better taste to consumer's. The key to success for the restaurant is that it
will recruit skilled chef and also provide training opportunities to them. Further, business requires
various assets to perform different functions effectively and efficiently.