HRM Case Study: Drax 360 plc - Business Environment Analysis

This case study report analyzes Drax 360 plc, a company in a traditional industry transitioning to a more technologically advanced model. The report begins with a PESTLE analysis to examine external factors impacting the business, including technological and economic considerations. It then explores innovator archetypes, emphasizing the need for innovation within the company. Finally, the report addresses the role of the Human Resources department in managing the workforce, focusing on staffing, talent development, and aligning HR strategies with the company's goals. The report provides a comprehensive overview of the company's challenges and opportunities, offering insights into strategic management, innovation, and HR practices.

Case study report

Table of Contents
MAIN BODY.......................................................................................................................................3
TASK 1............................................................................................................................................3
TASK 2............................................................................................................................................4
TASK 3............................................................................................................................................5
REFERENCES.....................................................................................................................................6

MAIN BODY
TASK 1
Pestle analysis
The term pestle analysis is referred as the strategical tool which can help the v company to analyse
the different external forces and factors which can effect the business and the organisation directly,
indirectly. The pestle analysis is is opted by various companies so that they can evaluate the outside
scenario so as to work effectively and efficiently. This analysis can guide the business in having
various decisions and strategies which can be beneficial(Alanzi 2018). This analysis also helps to
determine the framework of various micro environment factors. The pestle analysis consists of
various factors, The Drax 360 company trades in a comparatively traditional industry. Its core
product has been the creating from raw materials, installation and servicing of electro-mechanical
fire alarms to commercial premises, primarily in the UK. It employs around 250 people. The
changes in the micro environment factors can effect the company and other players in the utility.
The Pestle analysis of the company is given below
 Technological factor
The technology is growing and upgrading at a fast phase nowadays. There are a lot of business and
organisations who are using upgraded version of software technologies so that they can stay
dynamic in the long run and can perform effectively and efficiently. The Drax 360 has opted various
technological developments which has helped the company to increase their functional ability by
improving the technologies. The Drax 360 has also improved the value chain structure and other
terms which has effected the company in a positive way, as the people are being more techno-
friendly so it is more effective for the business and the organisation to increase their technical
efficiency.
 Economical factor
The economical factors are related with the factors such as, inflation rate, savings rate, interest rate,
foreign exchange rate and various other components which can effect the total demand and total
investment in an economy. The various micro encvironment factors such as competition norms can
also impact the copetitive advantages of ther firm. The economic factors are considered as the most
important factor of the Pestle analysis which should be considered by the business and the
organisation so as to get success and also to gain the various benefits in the market. The Drax 360
company can use the economic factors of the company such as, inflation rate, exchange rate and
other policies related to the price and also the economic indicators which can help the company to

measure the growth rate and the consumer spending etc (Clancy 2018). to forecast the growth and
various other economic factors which can effect the business and the organisation.
TASK 2
Innovator Archetypes
The term innovation is referred as the new ideas and implementation of those creative and effective
ideas into the workplace as well as the various areas so that the thinking capacity and new ideas can
be developed more, so as to increase the efficiency within the business and the organisation. The
term innovation is considered as an important term which can be used by the business and the
organisations so that they can promote the dynamic nature and can increase their functional ability.
The Drax 360 is a company who was using the traditional methods of work and functions which are
based on 20 year old platform. The directors of the company has also decided to change the
technological approach and should also focus on the company from being just a hardware, software,
reseller, panel installer so as to take the advantage of various things such as that can also help the
company to develop the product portfolio which is based upon the collection of data(King and
Boxall 2019). The board is also focusing on the better data management system so that they can
increase the efficiency of the company. The business is also using the integrated data management
and analysis capability in the company is also increased as the springboard for future innovations
and growth and for the regaining of the lost market share of the company.
Performer Archetypes
The Performer Archetype is referred as the playful, funny and attention-driven people who makes
the working environment better and also help the business to make good bonds with each other.
They are using wittiness in almost any situations and attract innovational and vocal people. The
mock group meeting with jokes and sarcasm can often expose real problems and challenges while
making fun of them at the same time (Lee 2021). The Drax company should make sure that the
working environment of the company should be well focused towards the work and the functions so
that they can perform their tasks effectively and efficiently by increasing the productivity. The
Performer Archetypes can also help to build the good atmosphere in the business and the
organisation which can lead to the stress free environment and working conditions which can be
helpful to increase the level of working in team and in groups. The Drax 360 is also promoting the
performer Archetypes To change of course and the challenging situations into something laughable
and bearable. To promote how to be natural.

TASK 3
In order to move away from the traditional model of business Drax company will need to go
through several transformational processes to ensure that their business stays healthy and profitable
in the market. The role of Human resource department is important for the company so as to
maintain the resources of the company as well as managing the proper workforce effectively and
efficiently. The HR department is considered as the most important department of the business and
the organisation which promote the effective working of the organisation including various areas
such as, Recruitment and selection, staffing, directing and maintaining the relationship with the
employers and the workers so that the working environment can be improved. Staffing will a key
role in the Drax 360 as it can be helpful in various ways such as, Identifying the talent, as it is
referred as the most important term in the staffing which can be helpful in identifying the best
potential candidate fir the vacant position of the company. The development of talent is al;so a
relevant term which is used by the company so as to make the performance of the employees better
so that they can increase their efficiency and productivity of the individuals. The Term staffing is
important for the business as it will help to increase the productivity and the higher performance. It
will also promote the best and optimum utilisation of the resources, along with that it will also boost
up the morale and confidence of the employees which can help them to increase the the satisfaction
of the employees which will make them more efficient and productive enough towards the field of
their work. As the Drax company is opting the new policies and technological improvements, it will
also increase the approach of various individuals towards the vacant positions in the business and
the organisation. The Drax' 360 company's HR should opt the effective staffing policies so that the
company can move towards the direction of achieving the organisational goals in an effective and
efficient manner along with increasing the skills and characteristics of the workers so that they can
be at their level best towards performing the tasks and activities.

REFERENCES
Alanzi, S., 2018. PESTLE Analysis. Project Management.
Clancy, T., 2018. Systems thinking: Three system archetypes every manager should know. IEEE
Engineering Management Review, 46(2), pp.32-41.
King, S. and Boxall, N.J., 2019. Lithium battery recycling in Australia: Defining the status and
identifying opportunities for the development of a new industry. Journal of Cleaner Production, 215,
pp.1279-1287.
Lee, T., 2021. Beyond archetypes: Advancing the knowledge of narrative fiction in future scenarios.
Futures, 132, p.102779.
(Alanzi 2018) (Clancy 2018) (King and Boxall 2019) (Lee 2021) .