Asian Wedding Hall Business Plan: Dream of a Life in Birmingham

This business plan poster focuses on 'Dream of a Life,' an Asian wedding hall in Birmingham catering specifically to Indian and Pakistani weddings. It details the company's vision, objectives, and goals, emphasizing its understanding of the potential within this niche market. A SWOT analysis identifies strengths such as a specific customer base and tourism growth, alongside weaknesses like limited market diversification. The plan highlights the importance of cultural expertise, selective hiring, and specialized cuisine to meet customer preferences. Investment requirements are addressed, considering equity shares, revenue generation, and investor capital. The success of 'Dream of a Life' hinges on effectively implementing business strategies to achieve its vision and goals within the competitive UK market, where competitors like Hilton Birmingham Metropole and Hilton London offer similar services. Desklib provides access to similar solved assignments and resources for students.

INTRODUCTION
This business plan poster is designed for the
business of Asian Wedding hall in
Birmingham known as the Dream of a life.
It is considered to be the perfect space for
the organization of the Indian and Pakistani
weddings. In this project the vision,
objectives and goals of this business are
going to be discussed.
Business
This business of a wedding hall known as Dreams of a life is specially
designed for holding the Asiatic weddings, Pakistani and Indian
specifically.
Vision:
This organization understands the potential in this business due to the
large customer base available to this business activity. Vision of this
business is to provide the customers of this selected segment necessary
facilities which they would desire for their wedding rituals (Byrd-
Bredbenner and et.al.,2017).
Background and expertise
The success of this organization depends a lot upon the
background of the entrepreneur. For this business it is important
to have the knowledge about the culture of the targeted
customers of the company. In order to gain experiences in such
field this organization can opt to hire individuals with such
experiences. It is very important for the organization to have
employees which can provide the customers proper services
thus, selective hiring is very essential.
In order to provide the such customers with the best of the
services it is very important for the organization to have cuisine
which this section of customers will prefer. This can be said as
expertization in the management of the business of the
organization. For improving the services even more the
organization should hire experts for in order to improve its
services even more (Cacafranca, 2020).
SWOT analysis
Dreams of a life wedding hall
business will have some strengths, weaknesses,
opportunities and threats which can be
explained with the help of the SWOT analysis.
Strengths :
Some strengths of this
organization is that it has a very specific
customer base for which it can expertise itself
for providing them proper services. The
increase in the tourism industry is also a
strength for this company as more individuals
will available for the company to provide its
services.
Weaknesses :
The market of this organization
is very limited to a customers segment due to
which there is less scope for diversification of
business. Due to this organization will not be
able to expand itself and its business so easily.
Market Understanding
Target market :
For this organization the target
market are the customers which
are from the countries India and
Pakistan or are interested in the
Indian wedding styles.
Therefore, the target market of
this organization would be the
customers which are looking for
a marriage hall which can
conduct all the ceremonies and
rituals of these culture.
Competition :
This organization has some
competitions in UK which
provide these facilities to the
similar target market. The
competitors are Hilton
Birmingham Metropole and
Hilton London both these
organizations are provided the
customers similar services to
the customers.
Investment needed
For the establishment of
this business the
organization will require
decent investments which
will cover all the service
expenses of the
organization. For the
business premises also it
will require a lot of
investment which it can
gain with the help of
equity shares, revenue
generation and own capital
of the investors (Szanajda
and Ou, 2018).
CONCLUSION
With the help of this organization it
can be concluded that the success
of the organization depends on how
well is it able to implement the
strategies of the business in order
to achieve the objectives, visions
and goals of this business.
REFERENCES
Byrd-Bredbenner, C., and et.al.,2017.
The marketing plan and outcome
indicators for recruiting and retaining
parents in the HomeStyles randomized
controlled trial. Trials. 18(1). pp.1-18.