Event Planning Report: Dream Sales Machine Event Planning

This report provides a comprehensive analysis of event planning, focusing on the context of Dream Sales Machine Ltd. It explores the importance of market and customer research, detailing primary and secondary research methods to understand customer needs and market trends. The report then discusses key principles for developing and agreeing on event plans, including event objectives, budget planning, target audience analysis, timeline management, supplier management, marketing strategies, and risk management. Furthermore, it reviews examples of policies and procedures from various events and identifies how they are implemented to maximize effectiveness. The report emphasizes the significance of these principles and procedures in ensuring successful event execution and achieving organizational goals. The report is designed to give insights into how to manage different events with utmost succession and alignment of efficiency.

Event Planning at
Dream Sales Machine

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1............................................................................................................................................3
P1. Investigate sources of market and customer research to inform event plans........................3
P2 Discuss the key principles of developing and agreeing event plans in line with customer
and business requirements...........................................................................................................5
TASK 2............................................................................................................................................6
P3 Review examples of policies and procedures from a range of events and identify how they
are implemented..........................................................................................................................6
P4 Produce policies and procedures for an event and outline how they are implemented to
maximise effectiveness...............................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES ...............................................................................................................................1

INTRODUCTION
Event planning is defined as inclusion of various activities in order to execute different
levels of tasks for gaining success in running project. This is essential for event organisation
company to recognise needs and demands of their customers in appropriate manner. This is
helpful in managing services in such a way that as per the requirement of customers so that the
same can be satisfied (Burka and Planning Simple LLC, 2018). There are various policies which
are required to be followed by such business organisation in order to execute different activities
in ultimate manner. This report is associated with various concepts of event planning
organisation in the background of Dream sales machine Ltd. The company is providing event
planning services to their customer by cumulating different activities in their portfolio. The
company was established in 2018 and is situated in London area. The company has organised
various successful events in which they have attained their aims and objectives in prominent
manner. This report is going to discuss sources of market and customer researcher which are
related with differentiated principles which are helpful in fulfilling business requirements of
business and needs of customer as well. These policies and principles are helpful in managing
different events with utmost succession so that alignment of efficiency can be made.
MAIN BODY
TASK 1
P1. Investigate sources of market and customer research to inform event plans
There are numerous methods which can be used by event organisation in order to
recognise and examine information which could be helpful in meeting requirements of their
customers. This is imperative for event organisation that they analyse needs of their customers so
that overall performance of planned events can be analysed and maintained. An event is
succeeded when all the dimensions are undertaken in such a way that all the needs of customers
are covered in appropriate manner. The company of event management can look after for various
dimensions in order to convey awareness regarding an event so (Njoroge, 2018). These methods
are helpful in understanding customer inclination towards services provided by the company.
Data can be gathered through primary or secondary methods of research as data collection is
helpful in examining needs and demands of customers in required manner and the same can be
utilised in modifying organisational offerings. In the context of Dream sales machine Ltd they

can use primary and secondary source for understanding market trends and to align their
organisational offerings in precise manner. With the help of these sources of data collection
appropriateness can be received by the business and the detailed explanation regarding these
methods are elaborated as under:
Primary research: This is described as collection of information by a researcher from
first hand. This research method is known to be highly effective as it helps in gathering data and
information in more appropriate manner due to which several information in respect of needs and
demands of customers can be fulfilled. Primary research is supporting in getting various insights
regarding trends running in the market (Nadkarni, 2019). Data gathered by this research method
will assist the event management organisation in managing different activities in clear and
prominent way. This method leads in brining high efficacy as in the context of Dream sales
machine Ltd, by conducting research through this method appropriate information can be
collected and they can sustain in the market for longer duration of time. Numerous methods are
included such as interview, observation, experiment, survey and many more. All these sources
are highly impactful in collecting and directing research topic in such a way that objectives of the
research can be accomplished along with maximising benefits of collected information. By
taking assistance of primary research information can be collected directly by customer so that to
recognise needs and demands related to respective organisation. There are various drawbacks
which are associated with this method that this is highly time taking and costly as ways are
required to be propounded from elementary level which requires huge efforts and time as well.
Secondary research: This research is defined as the type of research method in which
data and information is being collected from primary sources (Henges, 2018). This is a process
of accumulating information and processing the same in which data is being gathered by
researcher through primary sources. This is regarded as an effective process in which
authenticated information is collected through which research can be completed in effective and
precise manner. This method is associated with various sources such as books and journals,
newspaper, online data and government papers. This is regarded as collection and accumulation
information in such a way that all the activities can be executed in better way (Thomson and et.
al., 2021). Dream sales machine Ltd can use this method in order to save time and getting higher
efficiency in their research. There are some disadvantages associated with this process as this is

possible that the collected data is not aligned with required information or topic of research so
this could be not an easy task to analyse customer needs and trends in appropriate manner.
P2 Discuss the key principles of developing and agreeing event plans in line with customer and
business requirements.
In order to conduct an event with high efficacy and succession principles are playing
prominent role so that tasks can be completed in prominent manner. This is very imperative that
for an organisation understanding these principles are playing vital role in organisational
succession (Henness and Ball, 2019). The major objective of executing these principles are to
execute differential tasks in such a manner that overall success can be attained and the same can
align with better performance of event. Principles associated with event plans are highly
supportive to an event as these include various guidelines related with research topic. In order to
get succession over managed event Dream sales machine Ltd is using various principles so that
to manage their events in appropriate manner and the same are elaborated as under: Event objective: This principle is related with appropriately organising event so that
primal purpose of the event can be attained. This is highly essential for Dream sales
machine Ltd that they analyse needs and demands of their clients in elementary level so
that objective of event can be defined. So this can be said that activities can be finished at
appropriate time frame (Gagne, Dayan and Bishop, 2018). This principle will lead the
event to manage different activities in prominent manner so that appropriate strategies
can be developed in easy manner. Budget planning: This is helpful in supporting the event management company in
analysing and evaluating budget in such a way that all the activities of event can be
finished along with getting appropriateness within event. When the aim of event is
obtained then deciding of budget is the another activity which is required to be exerted so
that risks within events can be mitigated. Target audience: This principle is helpful in recognising target audience by aligning
needs of people with event objectives. This method is going to examine target audience
in such a way that event can be performed in well defined manner (Kneece, 2018). In the
context of Dream sales machine Ltd the company is examining their target audience so
that event activities can be performed in sufficient way along with developing prominent
strategies in order to meet event objectives in early manner.

 Timeline: This principle is associated with examining duration of event as when this is
going to be finished. In order to manage overall event in significant manner this is
imperative that time duration is decided so that all the possibilities of delays can be
avoided (PLANNING, 2020). For managing complex events Dream sales machine Ltd is
required to develop time management plan and coordinating such activities by which
succession can be rendered to every organised event in significant manner. Suppliers management: There are various suppliers those are directly linked with event
succession and managing different activities as well. By considering different suppliers
Dream sales machine Ltd can conduct their events in appropriate manner so that
succession can be rendered. Suppliers are playing vital role in dealing with event
succession so that this principle is having significant role in attaining success. Marketing: Marketing and communication is defined as one of the vital factor in which
achievement of success can be rendered to the event. This is helpful in generating
awareness in such a manner that aspects regarding events can be fulfilled. Dream sales
machine Ltd is required to communicate with all the parties associated with the event in
such a way that prominence can be attained (Delalić, Alihodžić and Selmanović, 2019).
Marketing and communication can be completed by utilising social media or digital
media.
 Risk management: This principle is analysing various risks in such a way that those can
be mitigated in similar manner in order to gain such corrective measures. Event
management is one of the critical task that is associated with undermining all those
possible dimensions which are directly aligned with gaining success within event.
TASK 2
P3 Review examples of policies and procedures from a range of events and identify how they are
implemented.
There are numerous types of events that are associated with various principles and
processes in which overall success can be attained within event. These policies and procedures
are directly aligned with event performance and successful implementation of differential plans
as well. For successful implementation of proposed event this is necessary that event is organised
in such a way that all the rules and procedures are followed in optimal manner (Jones, 2020).

This will enable the event to get finished within provided time limit without facing any delays as
well. Policies and plans are working as a support system in which all the dimensions within an
event be covered in which risks can be mitigated. Policies are helpful in giving guidelines to the
events and in such a way that the same can be finished within appropriate time. In order to make
succession within event this is imperative that plans are effectively managed so that functioning
of event can be rendered in appropriate manner. By undertaking plans and policies smooth
functioning can be rendered to the event and this is aligned with aims and objectives of
employees at personal and professional manner. Events are of many types such as conferences,
family event, promotional event and professional meetings. In this manner differential rules and
policies are required to be build by Dream sales machine Ltd so that high support can be
rendered to the event in order to attain higher performance (Mahulea, Kloetzer and González,
2020). For example there is a refund policy developed by promotional event which is wholly
depends on its succession. Higher planning are required by which implementation of event plan
can be rendered. In planning huge amount of money is required to be invested so that event can
be finished within significant deadline. In planning and policies all the associated parties to the
events are included as in order to develop higher succession this is necessary that prominence is
attained within event. Right policies may lead in achieving higher growth to the event as by
including these parties overall experience of customers can be enhanced in appropriate direction.
This is essential for the organisation that they obey various policies so that requirement of event
can be satisfied. These policies are providing direction to event in which all the activities within
an event can be finished according to its requirement and efficiency as well.
P4 Produce policies and procedures for an event and outline how they are implemented to
maximise effectiveness.
Dream sales machine event company is associated with business activities of organising
events at different managerial level. These business activities are considered in such a way that
all the objectives can be aligned in proper way of party organising the event. Needs and
preferences of customers are one of the primal step which is demanded by the organisation in
order to deal with overall discrepancies in significant manner (Khan and Parkinson, 2018).
Policies and procedures are defined as one of the significant movement which is highly directed
and supported by succession of an event. Various policies and processes are developed in such a
way that these can be aligned with attaining goals and objectives of the given event. By

implementing plans and policies positive impact can be rendered to maximising succession of
event. With the help of implementing appropriate plans and policies objectives within event can
be attained without wasting time and managing resources as well. There are various policies
which are implemented by Dream sales machine Ltd within events and the same are elaborated
as under:
 Catering policy: These policies are associated with providing food services within an
event. Food is the major aspect which is defined as the aspect in which high attraction
can be rendered. Food safety is one of the primal aspect which is required to be
undertaken in such a way that all the customers can be satisfied in appropriate manner.
This is the policy which is developed by Dream sales machine Ltd in order to provide
proper food and maintaining hygiene within food as well so that verity of food can be
given to their customer (Mandalika and et. al., 2019). This will help them to enhance
their market prominence so that awareness regarding their business can be spread as well.
 Transportation and parking policy: Transportation is one of the primal concern for an
individual those are attending an event. In order to get high success within event this is
required that transportation regarding policies are implemented in clear manner so that all
around prominence can be given to the event.
 Alcohol and drink policy: This is highly essential that when an event is associated with
drink and alcohol consumption then all the governmental rules and policies are aligned.
In this manner license is the primal thing which is required to be taken by Dream sales
machine Ltd in order to take permission for government for selling and delivering the
same. This policy will lead the business to manage their business in such a way that they
can be saved from any legal boundations.
 Maintenance policy: This policy is associated with managing event and their activities
in appropriate manner so that properly all the dimensions within an events can be
managed. This policy is basically emphasised on providing appropriate cleanliness
services so that to provide guest satisfaction in appropriate manner. Planning is playing
crucial role in providing appropriateness in providing higher experience to their
customers.
 No refund policy: This policy is regarded as a strict policy is which Dream sales
machine Ltd is denying to pay refund to their parties so that they can meet level of

achievement. As according to this policy when an event is cancelled then this is not the
obligation of Dream sales machine Ltd to pay amount of refund.
 Medication polices: These policies are related with providing services related to
medication to their customer who are attending an event and facing any issues with their
health (Block, Lins and Kuhlenkötter, 2018). This will enable Dream sales machine Ltd
to manage succession of event in sufficient way due to which long term benefits can be
given to the event.
 Scheduling policy: Scheduling is the activity which is associated with providing
appropriate scheduling to the events so that delays can be avoided in prominent manner.
This is regarded as such activities in which proper scheduling can be rendered in relation
to completing an event in the manner which is planned for.
 Food service registration: This policy is related with registering the services of food
and beverage so that quality can be rendered in such a way that high class customers can
be attracted and retained too. In the context of Dream sales machine Ltd the company is
obtained with registration of food service in which they are able to place such services in
front of customer in significant manner.
CONCLUSION
From the above report this can be analysed that event management is one of significant
movement which is exerted in order to provide higher succession to events. By recognising
various methods of research event management company can understand different marketing
trends and scope existed within market. In the context of event management organisation this is
imperative that with the help of market research they can analyse market inclination and in this
manner all the relevant information related to customers can be examined and the same can be
aligned with tackling objectives in sufficient manner. This is highly significant for event
company that in order to attain objectives of events in order to perform differential tasks in
appropriate manner. This way policies are playing vital role as these may lead in managing the
business and attaining smoothness so that all the complexities can be eliminated in such a way
that overall management can be rendered.

REFERENCES
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