Managing and Planning an Event Report: Dream Sales Machine Ltd - HND

This report, prepared for Dream Sales Machine Ltd, focuses on the practical aspects of event management within the context of a Higher National Diploma in Hospitality Management. It begins by outlining the essential resources required for a successful annual event, including physical resources such as lighting, equipment, and accommodation, as well as crucial elements like food and beverages. The report then delves into the key management skills necessary for effective event execution, emphasizing problem-solving, experience, communication, and organizational abilities. Furthermore, the report details a comprehensive evaluation plan, including methods for monitoring and assessing the success of the event, such as reporting and conducting meetings. The report concludes by evaluating the outcomes of the monitoring process and offering recommendations for improvement, ensuring that the event meets its objectives and delivers a positive outcome for the organization. The report references relevant academic sources to support its findings.

PART B

Activity-3
Delivery of effective event
Determine the resource required to deliver an effective event
 In Dream Sales Machine Ltd at London, An efficient team which should be skilled and
willing to perform different task for organising successful annual event of organization. It
can be possible when all team member work together and assign significant role in
different segment. There are different resources required for annual events and also
delivered the best quality of service to the customer.

Cont.
 Physical resources: The team member has maintaining the proper lighting and other type
of equipment used such as projector, computer, Laptop. It is also considered the
arrangement of accommodation such as table, chain in the event room. In additional,
stationeries are essential part during event where each participant use themselves during
meeting. On the other hand, Food and beverage are essential element that used by every
participants during before or after annual event.

Discuss about the key management skills require to manage event through
delegating as well as pre-event briefing
 Problem-solving: Event manager has an ability to understand the requirement of stakeholders.
It is also tracking the resources that will require in the organization. No matter how it will
make an effective plan. It is an essential management skill which mainly useful for
identifying the benefits, advantage of annual event for people. Event manager can resolve any
type of issues or problem in proper manner.
 Experience: The event manager has established the loyalty and trust between guest where it
provide the better quality of service and product during annual event. Experience matters a lot
that improve the service during meeting.

Cont.
 Communication skill: It is important skill that establish coordination between leader of
team where it will keep track activities and ensure that event goals achieved. It allows to
effectively share specific vision and mission of annual event.
 Organizing skill: To be successfully annual event, manager able to perform multi-tasking
power in both planning and also executing the different task.

Activity-4
Evaluation plan
Identify method for monitoring and evaluating success of event.
 The annual event organised by organization that will consider important method for
monitoring and evaluating the successful plan effectively. Monitoring is based on the
instrument that mainly used to keep track implementation of project. It can be divided
into different technique which used to monitor success or progress of event.

Cont.
 Reporting: Event manager has carried out the various type of planning and management
that should be gathered by reporting. It is a type of technique to monitor event success
such as venue booking list. If one or more person involves in checking that will identify
specific location. After checking, manager provide information about venue such as price,
availability. It is useful for manager to make better decision during event meeting.
 Meeting: It is another method for collecting and gathering large amount of information
about the event. In meeting, should be conducted to discuss about brainstorm, negotiate
on problem related event. It will help for monitoring to check if right thing on track. In
order to sort out to gain more progress in event success.

Evaluate the outcome of monitoring the success of event and make
recommendations for improvement.
 By demonstrating the different monitoring technique such as reporting, feedback and
monitoring. These are useful for controlling and managing large amount of data in the form
documentation. On regular basis, it can identify the progress or success of event. In case if
any type of resources require that used appropriate manner. As a result, it has identified the
positive result of annual event when manager fulfil all type of essential requirement. In order
to meet significant goal and objective.


REFERENCES
 Bishop, P.C., Gibbs, T.M. and Lantz, J., 2020. Crowd Management and Special Event
Planning. In The Professional Protection Officer (pp. 283-293). Butterworth-Heinemann.
 Di Leva, A., Sulis, E., De Lellis, A. and Amantea, I.A., 2020. Business Process Analysis
and Change Management: The Role of Material Resource Planning and Discrete-Event
Simulation. In Exploring Digital Ecosystems (pp. 211-221). Springer, Cham.

Thank you