Dreamworld: Management Strategies Analysis Report - [Course Name]

This report provides a comprehensive analysis of Dreamworld, a major theme park located in Queensland, Australia. It begins with an overview of the park's background, including its various themed lands and attractions. The report then delves into the management issues Dreamworld has faced, particularly concerning recent accidents and deaths, and the subsequent investigations. It examines the current management practices employed by the company, including recent investments and restructuring efforts. The core of the report lies in its recommendations for sustainable management, focusing on corrective measures, conservation of electricity and diesel, waste management, and accident analysis to ensure future safety and operational efficiency within the context of the broader tourism industry. The report also emphasizes the importance of balancing growth with environmental conservation and adhering to safety standards.

RUNNING HEAD: TOURISTS MANAGEMENT STRATEGIES
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Student Name
Institute Name

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Contents
Introduction......................................................................................................................................3
Background of the site.....................................................................................................................3
Management issues..........................................................................................................................3
Current management practices on the site.......................................................................................4
Recommendation for sustainable management...............................................................................5
Conclusion.......................................................................................................................................8
Reference.......................................................................................................................................10

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Introduction
The concept of strategic management is usually taught as core discussion for some stages for the
management of tourism. It is important to understand in forming tourist based management
strategies the subject of strategic management plays an important feature for the company
(Burgin, 2015). The report will discuss in detail about the site analysis of Dreamworld. The
report will also discuss in detail about the issues which the company facing recently with
accidents and deaths in the parks. The report will discuss about various management practices
undertaken by the company. In the end, the report will suggest some recommendations for the
company.
Background of the site
The report will discuss in detail about the Dreaworld which is a theme park located in Gold
Coast in Queensland, Australia. This theme park is considered as one of the largest theme park
with more than forty rides as well as attractions which also contains five roller coaster rides. The
park is primarily built with many kinds of themed lands like DreamWorks Experiences, Ocean
Parade, Gold Rush Country, Wiggles World and Tiger Island and many more (Hundloe et al.,
2015). These themed lands have a collaboration based on exhibition of animals, rides, shops of
merchandise and food outlets. This theme park has been noted for being one of the best
locations of the country and various big entertainments shows like Big Brother had been filmed
in the studio situated in this park. The company also expanded which offered the concepts like
White Water world and many other concepts for growth. Many times, the Dreamworld also
propounded the idea of keeping the park open after dark as well. The event is mainly called as
Screamworld which consist all kind of thrill rides as well as especially selection of children
rides.
Management issues
The theme park is facing number of issues in the recent time. Especially in recent time, when
four people died in Dreamworld, there has been detailed investigation in the matter. The
industrial relation by Queensland minister mentioned that safety auditors were appointed to

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initiate investigation at Dreamworld and also inspect Wet n Wild and other theme parks like
Australia Zoo and similar theme parks. This is mainly related to saving the visitors for the theme
parks which restored the confidence of people since it is considered as a prime asset for
Queensland and during the busy season like Christmas management becomes a challenge
(Dedekorkut-Howes and Bosman, 2015) At the same time, there has been a lot of scandal around
the death of the kids since the tragedy has shaken the family of the kids and the people. In
addition, there has been a lot of support right after the horrified accident that killed four people at
the park. It is important for the management that must take accountability of the event and
immediately take corrective measures. As per the union, there are many operational based issues
with the theme park for more than a year right before the fatal incident. The organization has
promised to leave no stone unturned in investigating the case. The worker of the country said the
park has been dealing with number of issues with number of different incidents and include other
similar accidents in the past. The right thing for the company to say that there have been
challenges for the union to properly raise and rectify the policies for the company and take it
further to the point where the information is received from the manufacturer (Abodeeb et al.,
2015).
Current management practices on the site
The company is investing so many concepts like it has recently opened its first LEGP store
which was certified as first for the company with brand new precinct right in front of the right
accessibility that exist within as well as external to the company or park. This store must have
covered an area of three hundred and fifty meters and provided with one of the largest ranges in
the country containing the LEGO products and services. It also characterized among ten life size
models which different items for collectors and popular pick a brick wall. The company is
considered as the world of pleasure consisting fifty rides as well as attractions and it also include
within eight parts or themes of different worlds. Out of all the attractions, this company is
considered as the fastest and tallest thrill rides in the country along with precincts based on the
company’s offering for the sake of entertainment of people of every age (Dizdaroglu and
Yigitcanlar, 2016).

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The company is also a home for the places like Tiger Island which is also considered as one of
the largest interactive facility in the world. In 1989, the company was bought from the original
owners since there was so much of financial trouble, staff or managers were appointed for
Mortgage in order to take proper control. There is new program for restructuring and
management team with much efforts that are managed to regain the attention for different
marketing based functions or operations. While operating, the company also managed to raise
visitors to park by fifty one percent which are now present with almost two million every year.
The company was the part of the operations in many independent theme parks which was
invested over forty million dollars on activities like marketing as well as capital all through the
park (Waters, 2015).
In the year 1995, the company was sold to Businessman of Singapore and with investors. In
addition, the international investment review board also provided final permission for the merger
and acquisition. In the initial year, Mr Kua also invested twenty million dollars along with
expansion of the park. A vital step taken by the company is based on processes associated with
the part of broad and more comprehensive reviews for the portfolio of group. The health club
was also announced by the company which was actually considered as a best option to increase
the overall shareholder value in order to divest the business and also allocate the capital to the
highest opportunities for the core businesses. The company’s process of consolidation is now
also focused on entertaining the customer and providing enriching experiences which also means
that the team can has given a lot of priority to expansion to the business on international platform
like in USA and also taken complete advantage of any kind of potential investment option is
different Theme parks and Bowling related businesses (Waters, 2015).
Recommendation for sustainable management
The concept of the future of tourism industry looks to recognize, analyze and test all possible
future growth and with future research utilizing so many prediction tools is based on developing
significance in so many sectors also including tourism, travel and hospitality while providing a
base for decision making. Also, the World Tourism Organization was accepted formally by the
UN specifically organization and also enjoy the same kind rights with obligation with UNESCO
and the global labor institution and the World Health Organization with specialized institution,

TOURISTS MANAGEMENT STRATEGIES 6
tourism in global politics with identification of government worldwide with a vital role in the
world economy (Waters, 2015). The government of Australian policy one must see that the
future prospects of development and the growth is still very dominating. A national policy of
tourism was formed to provide long run strategies for an integrated growth of the industry. At the
same time, growth in the tourism industry is associated with increasing the economic
development but also based on developing the varied tourism development mode. This is also
considered as the economic development as well as associated with environmental protection
(McLennan et al., 2015). Following are some of the important recommendation for the
Dreamworld: -
1. Corrective measures should be taken: the care of culture and environment is one of the
Dreamworld high priorities with key sustainable interests and point of views. The
company must try to accomplish a right or sustainable balance that exists between growth
and conservation. The company also tries to make the protection with conservation of
environment which is an integrating part of the philosophy of the company along with the
present business policy. The safety of environment health committee of Dreamworld that
assist in properly maintaining an accountable approach or principle for the natural and
environment resources with right waste management as well as preservation of the
present flora and fauna (Scott et al., 2014).
2. Conservation of electricity: there are many effective and conservation based
improvement corrective measure that were executed with replacing metal halide light
with LED electricity at Skyway Pylon by energy saving by ninety two percent. There is
replacement of completely reciprocating with compressor with so different compressor
for properly getting aging chiller which also saves energy based on thirty or thirty five
percent.
3. Management of waste: there are several guidelines which are a standard for the
management of waste which is scheduled and solid waste. The process also makes sure
that the wastes are properly recognized, handles, transported and also disposed in line
with the policy of environment (O’Regan and Ward, 2014). The company will have to
follow 3 R policies like reduce, reuse and recycle strategy which is timely motivated and
also advocated among the workforce.

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4. Conservation of diesel: therefore to rise the depleting of natural resources as well as air
pollution with all kind of pump house with diesel engines that have been timely replaced
with so motors for electrical therefore, it is important to reduce the consumption of diesel.
5. Context: different amusement rides that have existed in the world for so many years. The
sudden development in amusement parks with extreme level sports with increasing level
of demand of some customer for entertainment of the family and for experience sake as
well. but the overall success of amusement parks like Dreamworld is closely connected to
investment to get innovative and getting attraction for accomplishing success is mainly
because of locations or near the place where the fairground also provide a more
traditional kind of ride which can be for each and everyone. In places like Europe or
Australia where data can be unfinished and with level of safety given by the rides looks
more satisfactory for the customers (Bosman et al., 2016). In order to avoid the
mechanical issues and human errors with so many serious consequences which can be
much touted subject by the media and there is still some rare kind of happening as
compared with attendance rates and also strike a perfect balance.
6. Analysis of accidents: accidents analysis is very important by properly comparing many
studies on rides at parks like Dreamworld conducted in so many developed countries. It
is important that low level of apparent accident rates must be compared to the attendance
of amusement parks and there is also a serious and low accident rate where the accidents
that can entailed medical follow-up by fifty percent and which last less than seven days.
The rate is also confirmed base on reports related to insurance organization which covers
fairground users for liability in civil ground. At the same time, a study was published also
shows that there are number of serious issues which has increased substantially for
twenty years. But the trend is not related completely with higher attendance rate, rise in
performance or high-risk user attitude (Parnell et al., 2015).
7. There are so many causes for the shocks which is against falls, ride frame, jostling or falls
over the saving the barriers along with diffused amount of pain which is experienced after
taking a proper rise. Presumptions based on so many higher levels of hazards on some
kind rides. There must be some classic types of rides like bumper tunnels or cars that can
be blamed specifically for high number of cases of accidents.

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8. It is also important to make an assumptions for some rides which can be classic by nature
like bumper cars or tunnels ride should be blamed specifically for rise in accidents. The
seriousness of the current accidents is because of failures in mechanical cases with
malfunction in tools as well as breakdown in a ride often faces a serious consequences
specifically for passengers since the real speed for the ride or with height of the current
structure (Parnell et al., 2015).
9. The presence of any kind of masked psychology behind the accidents is because of ride
that users take and later met the physician for any kind of delayed disorders as compared
to time and risk taken in cases where an accident did not occur most importantly. There
can be complaints for headaches, or dizziness or nausea as well. This disorder further can
be because of exposure to high speeds and sometimes minor shocks causing a lot of
trauma on the rides (Yigitcanlar et al., 2015).
10. Requirements for regulations: there must be protocols which is depleting largely and
there is no any kind of restrictions. In addition, the standard set by the industry for the
structure based designs and machinery with operations that has been adopted by number
of developed countries and can be used as an example for ride control.
Conclusion
It is important to understand here that there are so many generic strategy based resources that
exist and predominately producing and especially with subject resources aiming on the tourism
service based contexts that can be challenge sometimes. There are some key strategic and
management tactics for theme parks and for the tourists. This is why it is important for the
company like Dreamworld will thus be important for anyone teaching a strategic based
management models targeted at tourist. The issues of accidents are common occurrences in
amusement parks and cases like ride malfunction and skinned knees happen occasionally.
However, theme parks have so many corrective or safety measure in place to make sure that time
of the family is to have a fun (Yigitcanlar et al., 2015). At the same time, there are so many state
inspectors with so many regulatory agencies that are in charge with fixed rides like roller coaster
and it is important to find large parks like Dreamworld and it is important to keep a close eye on
these kinds of rides which can move from fairs, carnivals and other travelling related attractions.

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However, one doesn’t have to leave the well being of the people solely in the hand of the
regulators.

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Reference
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for Arab tourism at the Gold Coast, Australia. International Journal of Culture, Tourism
and Hospitality Research, 9(1), pp.6-21.
Bosman, C., Dedekorkut-Howes, A. and Leach, A. eds., (2016). Off the Plan: the urbanisation of
the Gold Coast. CSIRO PUBLISHING.
Burgin, S., (2015). 'Getting up close and personal': wildlife of the Gold Coast theme parks. The
Gold Coast Transformed: From Wilderness to Urban Ecosystem, pp.117-121.
Dedekorkut-Howes, A. and Bosman, C., (2015). The Gold Coast: Australia’s
playground?. Cities, 42, pp.70-84.
Dizdaroglu, D. and Yigitcanlar, T., (2016). Integrating urban ecosystem sustainability
assessment into policy-making: Insights from the Gold Coast City. Journal of
Environmental Planning and Management, 59(11), pp.1982-2006.
Hundloe, T., McDougall, B. and Page, C. eds., (2015). The Gold Coast transformed: From
wilderness to urban ecosystem. CSIRO PUBLISHING.
McLennan, C.L., Bec, A., Wardle, C., Becken, S. and Scott, N., (2015). Gold Coast Tourism
Industry Report: Year Ending June 2015. Griffith Institute for Tourism, Griffith
University.
O’Regan, T. and Ward, S., (2014). Making screen production work at the margins: path-
dependent development in Brisbane and the Gold Coast. International Journal of
Cultural Policy, 20(2), pp.186-201.
Parnell, T., Narayan, E.J., Nicolson, V., Martin-Vegue, P., Mucci, A. and Hero, J.M., (2015).
Maximizing the reliability of non-invasive endocrine sampling in the tiger (Panthera
tigris): environmental decay and intra-sample variation in faecal glucocorticoid
metabolites. Conservation physiology, 3(1).

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Scott, N., Gardiner, S. and Carlini, M.J., (2014). Experience Gold Coast.
Waters, M., (2015). The Gold Coast business sector: meeting the environmental challenge. The
Gold Coast Transformed: From Wilderness to Urban Ecosystem, p.145.
Yigitcanlar, T., Dur, F. and Dizdaroglu, D., (2015). Towards prosperous sustainable cities: A
multiscalar urban sustainability assessment approach. Habitat International, 45, pp.36-
46.