ALC304 Video Essay: Dressing Stars, Celebrities, Desire & ID

This essay discusses the significant role of dressing stars and celebrities in shaping societal desires and identification, focusing on their influence on fashion, branding, entertainment, and sports. It highlights how celebrities impact cultural trends and consumer behavior through various media platforms, particularly social media. The essay also delves into the historical context of celebrity culture, tracing its evolution alongside the development of film, music, and media technologies. The analysis covers the use of celebrities in commercial activities, such as endorsements and advertising, and their impact on entrepreneurship. The conclusion emphasizes the pervasive influence of celebrities as role models and trendsetters, shaping cultural norms and individual aspirations. Desklib offers a range of similar essays and study resources for students.

Dressing stars and celebrities: desire and identification.
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Speech draft.
In the discussion I have selected dressing stars and celebrities: desire and identification topic.
There is a big number of dressing stars and celebrities in the whole world. All dressing stars
and celebrities influence different aspect in the society such as fashions. We tend to copy the
dressing modes from celebrities and dressing stars so as to conform to the changing world.
Nowadays fashion is being fuelled by the dressing stars and celebrities. Both of them plays
the key role in desire and identification in society. The whole society is now using what our
celebrities are communicating and displaying on to us. This has been enhanced through the
use of various elements which supports the work of celebrities in our society .The key
element which is accelerating the work of celebrity and dressing stars is the use of social
media. Social networks in the modern world are supporting celebrities by providing a
communication channel [1:21].
Generally, celebrity entails fame and public attention which is always enhanced through the
use of mass media. It's only a group or individuals in the society who are accorded with this
fame. There is a number of celebrities who experience the fame and attention in society. Most
of these celebrities are from different fields such sports, the world of music, from dressing
fashion fields and above all the entertainment field in the society. These careers are greatly
associated with celebrities and therefore the society emulates from what the celebrities are
communicating to us. Also, the attention of media to the groups or individuals can make the
celebrity thus enhancing their desire and identification in the society [2:00].
The history of celebrity started back in 1900. By 1920s silent films started to be a part of the
daily life to many people in the world. This era was characterized by different activities.
Celebrities were gaining fame and recognition in different parts and in different fields. The
dressing stars influenced so much on the fashions .Films became more popular by 1927 and

most people became celebrities because they could perform mighty things which were
displayed by use of films to society. With the beginning of taking the picture by 1927
celebrities in music emerged. People emulated different dressing models which were
influenced by the celebrity. After a couple of years, the media emerged and there was the use
of motion pictures through the use of television. By 1980spopular music and popular videos
had influenced the behaviour of many people [2:30].
In the video discussion essay, I have tried to reveal how fashion is being controlled by
celebrities and dressing stars thus enhancing the aspect of identification and desire .The
modern world is using the dressing stars in the field of fashion to do different functions. This
has been enhanced through the entrepreneurship and endorsement activities. The sale of
fashions has been associated with celebrities meaning many companies are using dressing
stars to sell their products to the customers. Fashion has been used through product branding
and through advertisement. Also, I have also discussed celebrities in the fields of sports and
games have enhanced the aspect of desire and identification in society. Currently, the whole
world is linked to sports and how our sports celebrities are dong in their career .This aspect of
following what our celebrities in sports are doing basically entails the desire and
identification. Some of our celebrities in sports are attracting a lot of fans thus getting fame
and recognition. The other aspect of desire and identification is also evident in the
entertainment industry. Music and use of movies are also enhancing the aspect of desire and
identification in the society. We have a large number of celebrities in the field of
entertainment. The last part of the presentation describes how media has enhanced the aspect
of desire and identification to the celebs. Social media is supporting celebs in different ways.
We have YouTube channels which display the videos on what our celebrities are doing in
their careers. For example, we can observe how our celebs are adjusting to new dressing
models. Also, through Facebook, Twitter and other social media celebrities can upload their

images and videos thus able to get a large number of fans and at the same time influencing
the behaviour and our culture .All these aspects tend to enhance desire and identification in
the sense that celebrities are now serving as the image and direction for everything [4:30].
The PowerPoint part of the assignment appreciates the importance of dressing stars and
celebrities in the society in different fields. The first discussion in the slides is the dressing
star and celebrities in fashion. The second part is the discussion on the issue of celebrity
branding followed by the aspect of celebrity in entertainment, use of celebrities in the field of
sports and the last part describing the role of social media in the identification of dressing
stars and celebrities in the society[5:00].
Exegesis
Generally, successful fields such as the sports and entertainment are commonly associated
with celebrities (Letort, 2016 p.31).There are number of ways in which people can become a
dressing star and celebrities in different fields. Most of the people become celebrities through
the mass media which most of the time is concerned with the lifestyle and the wealth of an
individual. Through this then one becomes a celebrity. Therefore, celebrities are always
associated with high social status since they are always believed to have a lot of wealth.
Celebrities and dressing stars always brings different aspect to the society (Deshaye, 2014
p.71).Most of the information conveyed through the dressing stars and celebrities always
affects the culture.
Cultures in different localities tend to have independent celebrity who is always recognised
due to some unique capabilities. For example, a community speaking French may have social
systems which have French-speaking social media, they have movie celebrities and also
music celebrities. Sometimes celebrities can go beyond their culture and be famous outside.
We have individuals who are famous in the entire world (Deshaye, 2014 p.312).These are the

biggest celebrities who always demands biggest commands and attention to the outside
nation. Sometimes the command of these dressing stars and celebrities may not reach the
other culture meaning it’s obscure. For celebrities to be populous then it means that they have
to work on their skills and show their best.
Apart from the fields of entertainment and sports we have celebrities who are in politics.
They form the legal part of the topic meaning individuals are celebrities because of their
position in the politic. Most of the leaders who actually plays more roles in the political arena
in a nation are more populous (Atik & Fırat, 2013 p.81).The heads of political movements
become celebrities to the people around and also to the entire world. For example, the
president of United States of America is famous by billions of people and also well known in
the entire world. Celebrities in politics tend to diminish as the new individuals replaces them.
This indicates that political leaders are populous for limited time since they are continually
replaced. Also, we have some people who are famous because of the areas they have
succeeded in. For instance if one tries to mention the famous boxer everyone is on
Muhammad Ali and people like Mike Tyson. These were some of the famous individuals
because of the powerful things they did. We have famous players, famous musicians and
famous news presenters. They are celebrities because of what they do and the talents they
have (Atik & Fırat, 2013 p.111).
In the video I have tried to reveal how different celebrities have been used to enhance
different aspects in the society. There are a lot of celebrities in the world and different people
have used celebrities to perform different activities. For example, celebrities are being used in
the commercial field whereby they are serving as the image for a certain activity. Dressing
stars are used in fashion industries whereby they serving as the advertising icon for the
business. The fourth slide of the video shows how entrepreneurship and endorsement has
been facilitated by the use of celebrities. We have celebrity branding whereby different

companies have been using the successful celebrities when advertising their products in the
market (Şahin & Atik, 2013 p.78).Also, when celebrities are building the image of business
to the public they are also gaining adequate money from the adverts they represent. In
addition we have celebrities who have ventured in the world of business. The video indicates
how Pepsi Company is using Beyoncé on its adverts. This is to create awareness to the
market segment since a lot of people want to be associated with any activity concerning
Beyoncé.
Also, in the 11th slide have indicated how mass media plays key role in making individuals
popular in a society (Şahin & Atik, 2013 p.267)We have social platforms which have
facilitated the mode of communication. Celebrities are reaching their audience by use of these
social platforms. For instance I have indicated how people use online platforms to upload and
download videos and images. Through this approach then celebrities are in position to display
their work ether they are musician, either they are players or even characters in movies. A
large number of people can access the online platforms meaning they can view what
celebrities are dong in their careers. In addition, the video has analysed on the entire concept
of entertainment and use of celebrities in sports .The 9th slide indicates how players have been
used for commercial purpose. We have companies such as the Nike Company which is
paying players on the adverts (Şahin & Atik, 2013 p.300).This shows that celebrities are the
source of attractiveness in the modern world. Therefore, the entire video analyses the use of
celebrities in different areas. Each slide describes how celebrities have been used for different
purpose.

References
Atik, D. and Fırat, A.F., 2013. Fashion creation and diffusion: The institution of
marketing. Journal of Marketing Management, 29(7-8), pp.836-860
Deshaye, J., 2014. The Metaphor of Celebrity, Three Superheroes, and One Persona or
Another. The Journal of Popular Culture, 47(3), pp.571-590.
Letort, D., 2016. The cultural capital of Sofia Coppola’s The Bling Ring (2013): branding
feminine celebrity in Los Angeles. Celebrity Studies, 7(3), pp.309-322.
Şahin, D.Y. and Atik, D., 2013. Celebrity influences on young consumers: Guiding the way
to the ideal self. Izmir review of social sciences, 1(1).