Dressing & Style Business Plan: Launching Ethnic Wear in London

This business plan details the launch of Dressing & Style, a clothing company specializing in ethnic wear, in the United Kingdom. The plan includes a comprehensive introduction to the business, outlining the company's focus on premium quality ethnic wear for all age groups. It analyzes the m...Read More

Enterprise and
Business Development

Content
• Introduction
• The Business Details
• Macro Environment Overview
• Market and industry analysis
• Competitor analysis
• Marketing & Pricing Strategies
• Operation plan
• SWOT Analysiss
• Financial requirements
• Conclusion
• References

Introduction
Business is the activity of producing the
goods and services in order to the sell
the product to their potential customer
in the target market. All the activities
that are involved in the process of
manufacturing and selling of goods are
called business activity. It is the
important process that is development
of the economy and the leads the
country to move towards modernization

The Business Details
 The business plan for this report is Dressing and Style, It is the
clothing company which is going to launch a ethnic wear in the
United Kingdom. These ethnic wear will be manufactured in
variety of fabrics with unique styles. These cloths will be meant
for all age group of people that can purchase a premium and
quality product at fair prices.

Macro Environment Overview
 It is the framework of analysing the
macro factor of the business
environment that will help in
evaluating the various factors of the
business that is impacting the
various business activities.

Continue…
 Political factor: These are the factors which includes the government
polices, foreign trade policy, tax policy, labour law, environmental
law. These factor will impact the various operation activities of the
business. Style and Dressing will be opening in UK market and the
government of UK is stale so all the rules and regulation can be
smoothly followed in order to run the business properly.

Market and industry analysis
 It is the business tool that is used to analyse
the competition in the market an also
analyse the various factors that can be
cause of competition due their poor
functionality in the operations. This model
is developed by Michael E. Porter's in 1980
, with the consideration of achieving the
maximum profit by establishing the good
brand image in the market.

Competitor analysis
 There are many competitors in the market that can hurdle the
growth of the business by manufacturing of premium and superior
goods to the consumer. This is very important for the Dressing and
Style to offer the quality goods by manufacturing the quality
product and analyse the current trends of the market so that
potential customer will get the exclusive products to satisfy the
need of the consumer. Marks & Spencer is the multinational
organisation which also deals in the clothing for men and women, It
is the leading company in the UK, which is establish in 1884 by
Michael Marks and Thomas Spencer in Leeds.

Marketing & Pricing Strategies
 It operates their business operations in the different part of the
world and having 959 stores in UK. Hence, Mark & Spencer will
be the toughest competitors for the Dressing and Style company
and they have to do the market research properly then manufacture
the product according to the needs and wants of the customer so
that company can earn the maximum profitability and expand their
business unit in to new market.

Operations Plan
 Dressing and Style is the new business which is launching the
ethnic product in the London market. This business is
manufacturing the cloths by using the advance technology in their
machines and producing quality product in different textures. It is
using the online platform t sell their products and also have the
physical stores in the market so that cloths can be reach to every
part of the world. This will also sell the product in international
market by online stores and make quick delivery of the products.
The company will give proper training to their employees so that
they can easily attract the large group of customer.

SWOT Analysis
Strength Weaknesses
 Dressing and Style is coming with the
exclusive product that will be liked by most
of the population in UK, that will help in
generating higher profitability.
 It is using the innovation technique that will
attract the large group of customer.
 There are so many competitors in the UK
market so the company may face the high
competition in the market.
 Dressing and Style is using the advance
technology which incurred the high cost and
may slowdown the sale of the business.
Opportunities Threats
 People in UK have the good income level and
that will help the company to sell the
premium products.
 Customer is having different choices and this
is becoming very tough to meet the need and
demand of each customer.

Financial requirements

Continue…

Conclusion
 This is concluded from the above report that business plan is the
crucial activity which is play very important role in the
establishment of any business. This report is coming up with
business idea of launching ethnic cloths in the London market by
the company Dressing and Style. It is offering cloths in different
fabrics and various prints to attract the large group of customer.

References
• Ali, S.H., and et.all., 2018. Resourcing green technologies through
smart mineral enterprise development: a case analysis of cobalt.
• Attarwala, A.A. and Balasubramaniam, C.S., 2019. Enterprise
Development and Employability Enhancement: A Case Study on
Corporate Social Responsibility Projects by Kohinoor Technical
Institute, Mumbai.
• Shun-ping, Z.H.A.N.G., 2017. The Essence of Enterprise——
Discussion on the Management Mode of Family Enterprises.
Management & Technology of SME, (6), p.62.

Thank You