Entrepreneurial Strategy Analysis Report for Drink, Shop & Do

This report provides a comprehensive analysis of the entrepreneurial strategy employed by Drink, Shop & Do, a prominent cafe bar. The analysis begins with an introduction to strategic capabilities and their importance in achieving long-term sustainability and growth. The core of the report involves applying several strategic frameworks. Firstly, a PESTLE analysis is conducted, examining the political, economic, social, technological, legal, and environmental factors impacting the business. Secondly, a TOWS analysis is used to identify strategic options by evaluating the internal strengths and weaknesses in relation to external opportunities and threats. Finally, Porter's Five Forces model is applied to assess the competitive landscape, including supplier power, customer power, the threat of substitutes, the threat of new entrants, and existing competition. The report concludes by emphasizing the importance of entrepreneurial strategy for gaining a competitive edge and exploring diversification opportunities for market penetration. References to academic literature support the analysis.

Entrepreneurial Strategy

Table of Contents
 Introduction
 PESTLE Analysis
 TOWS Analysis
 Porter Five Force Analysis
 Conclusion
 References

Introduction
 Strategic capabilities can be referred to as the abilities of a company to
ensure long term sustainability at market place amidst the extensive
rivalry, through the application of effective strategies and usage of
resources.
 These provide aid to an enterprise in gaining success and growth at market
place. Over the course of time, Drink, Shop & Do has become a prominent
name within the food & beverage sector, especially, cafe sector.

PESTLE Analysis
Political: United Kingdom is a stable country which offers
opportunities to companies such as Drink, Shop & Do
operating within its confines to carry out their functioning
within the jurisdiction of political systems and laws.
However, terrorism, international wars and adverse shift in
political state of the nation may present threat to the survival
of corporation within the confines of United Kingdom.

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 Economical: BREXIT is one of the most crucial factors that impact upon
the economy of UK. Looking upon this, Drink, Shop & Do offers its
products and services to customers at a price which is not too much to be
only affordable by lavish people. However, the strong economic
conditions of United Kingdom provides opportunities to the cafe bar to
facilitate its growth in the long run.

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 Social: The needs and wants of customers keep on changing. Thus, there
is a significant need for Drink, Shop & Do to constantly conduct market
research with a view to come up with new food & beverage items and
other services that can meet the demands of population of UK, especially
London. Through this,Drink, Shop & Do can ensure its long term survival
in market place and entailment of high customer satisfaction.

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 Technological: Being a technologically advanced country, United
Kingdom tends to generate opportunities for organisation like Drink, Shop
& Do to make use of innovative and unique techniques to make coffee and
other F&B items to appeal to customers in an effective manner. This cafe
bar is currently making use of latest technologies with a view to gain high
customer satisfaction and is required to continue to do the same for long
term sustainability at market place.

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 Legal: The Food & Beverage Sector is run under the jurisdiction of a
number of laws and legislation such as health and safety norms, alcohol
license, Food Hygiene Certificate, Restaurant insurance, Food Safety
(General Food Hygiene) Regulations etc. These need to be taken into
account by Drink, Shop & Do so as to ensure that it operates within the
confines of stipulated legal regulations.

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 Environmental: Each organisation operating within the geographical
boundaries of United Kingdom is required to abide by the environmental
laws so as to ensure least harm to nature. In this regard, the constant
efforts of Drink, Shop & Do is to ensure least harm to environment in
any way. This aids the entity in gaining support and appreciation from
government as well as customers.

Micro Environmental Analysis
 Over the course of time, Drink, Shop & Do has become a well established
and renowned cafe bar all throughout United Kingdom.
 In this regard, it is important for the management of this entrepreneurial
venture to take into account its strengths and weaknesses so as to smoothly
conduct its operation in the open market.
 Drink, Shop & Do has used TOWS analysis to take advantage of
environmental opportunities and limit the threats.

TOWS Analysis
TOWS is a variant of SWOT analysis which provides
information about strategic options available to an
organization as a result of execution of external-internal
examination of business environment. The corporate strategy
devised as a result of this provides assistance to the
enterprise in attaining a strategic and competitive edge in
market place. The management of Drink, Shop & Do is
conducting this analysis with a view to come up with sound
strategies.

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